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Loren Gray Beech (born April 19, 2002) is an American social media personality and singer best known for the
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career she began in 2016, at the age of 13. She is the seventeenth most-followed individual on
TikTok TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes. TikTok is an international version o ...
as of December 2022, and was the most-followed TikTok individual from March 31, 2019 to March 25, 2020. She was signed to
Virgin Records Virgin Records is a record label owned by Universal Music Group. It originally founded as a British independent record label in 1972 by entrepreneurs Richard Branson, Simon Draper, Nik Powell, and musician Tom Newman (musician), Tom Newman. It ...
and Capitol Records until February 2021, when she became an independent artist.


Career


Social media

Loren Gray joined musical.ly (now known as
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) in 2015. After gaining a large following on musical.ly in the 8th grade, she began to get bullied at school. She eventually moved to
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...
,
California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...
and grew her other social media platforms. As of September 2022, she has more than 54.6 million TikTok followers, 23.4 million Instagram followers, 3.86 million
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
subscribers, and over 1.5 million
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
followers. On her backup Instagram, she has over 4.7 million followers. Gray is the seventeenth most-followed individual on TikTok and had been the most-followed TikTok individual from March 31, 2019 to March 25, 2020.


Music

In 2017, Gray appeared in English pop singer HRVY’s music video for "
Personal Personal may refer to: Aspects of persons' respective individualities * Privacy * Personality * Personal, personal advertisement, variety of classified advertisement used to find romance or friendship Companies * Personal, Inc., a Washington, ...
". In March 2018, Gray signed a record deal with
Virgin Records Virgin Records is a record label owned by Universal Music Group. It originally founded as a British independent record label in 1972 by entrepreneurs Richard Branson, Simon Draper, Nik Powell, and musician Tom Newman (musician), Tom Newman. It ...
before releasing her debut single "My Story" in August, which she says is based on a friend who "kept falling in love with the wrong people". In November 2018, she released her second single, "Kick You Out", which was written and produced by herself and Ido Zmishlany, and was described by ''Billboard'' as showing "the true highs and lows that come from being in love". Her third single, "Queen", an empowering anthem produced by herself and Captain Cuts, was released in December 2018. The video for the song, released the following month, received more than 18 million views as of July 2021. Gray was featured on Lost Kings' single "Anti-Everything", released on January 11, 2019. She cites Eminem and
Justin Bieber Justin Drew Bieber ( ; born March 1, 1994) is a Canadian singer. Bieber is recognized for his genre-melding musicianship and has played an influential role in modern-day popular music. He was discovered by American record executive Scooter ...
among her favorite artists. On April 4, 2019, Loren Gray released two new singles – "Options" and "Lie Like That". She teamed up with Captain Cuts (
Walk the Moon Walk the Moon (stylized as WALK THE MOON) is an American rock band based in Cincinnati, Ohio. Lead singer Nicholas Petricca started the band in 2006, while a student at Kenyon College, deriving the band's name from the song "Walking on the M ...
, Halsey, The Chainsmokers) to write and produce both tracks, bringing in collaborators Nija ( Jason Derulo, Chris Brown) on "Options" and Australian artist Ivy Adara on "Lie Like That". On May 17, 2019, Loren Gray released a new single titled "Can't Do It" featuring American rapper
Saweetie Diamonté Quiava Valentin Harper (born July 2, 1993), known professionally as Saweetie (), is an American rapper. After the release of her debut single "Icy Grl" in 2017, she was signed to her then-manager Max Gousse's record label Artistry Wo ...
. It marks her first single as a lead artist to feature another artist. After taking almost a year break from releasing songs, she released a new single titled "Cake" on May 13, 2020. She released her final solo single with
Virgin Records Virgin Records is a record label owned by Universal Music Group. It originally founded as a British independent record label in 1972 by entrepreneurs Richard Branson, Simon Draper, Nik Powell, and musician Tom Newman (musician), Tom Newman. It ...
and Capitol Records titled “Alone” on July 21, 2020. She departed from her music label in February 2020 and became an independent artist. She released her first independent song with TELYKast on March 12, 2021. She released her first solo independent song titled “Piece of Work” on July 9, 2021. According to '' Billboard'', she is one of the top 10 music influencers on
TikTok TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes. TikTok is an international version o ...
, with over 50 million followers.


Brand

On December 3, 2020, Gray launched her own jewelry brand, &always. Her Instagram run business has a follower count of 28.4K followers as of August 2022. She had been working on the brand a year prior to release. When first launched, the brand released two editions: The Starlet Mirror Edition and Otherworld Edition.


Wealth

According to a ''
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...
'' report published in August 2020, Gray earned $2.4 million in 2019 from her numerous sponsorship deals and merchandise, making her the fourth highest-earning
TikTok TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes. TikTok is an international version o ...
star.


Awards and nominations

Gray was nominated for Choice Muser at the 2016
Teen Choice Awards The Teen Choice Awards is an annual awards show that airs on the Fox television network. The awards honor the year's biggest achievements in music, film, sports, television, fashion, social media, and more, voted by viewers living in the United ...
and Muser of the Year at the 9th Annual Shorty Awards in 2017. In 2018, she was nominated for Choice Muser a second time at the
2018 Teen Choice Awards The 2018 Teen Choice Awards ceremony was held on August 12, 2018, at the Forum in Inglewood, California. The awards celebrated the year's achievements in music, film, television, sports, fashion, comedy, and the internet, and are voted on by v ...
. She was nominated for the Social Star Award, a socially voted award, at the 2019 iHeart Radio Music Awards.


Filmography


Music videos


Web series


Discography


Singles


Collaborations


References


External links

* * * * {{DEFAULTSORT:Gray, Loren 2002 births Living people 21st-century American women singers American child singers American TikTokers American female YouTubers American women pop singers American YouTubers Child pop musicians Female models from Pennsylvania People from Pottstown, Pennsylvania Singers from Pennsylvania Virgin Records artists