"Loose" is a song by British singer

S1mba Leonard Simbarashe Rwodzi (born 12 April 1999), known professionally as S1mba, is a Zimbabwean-born British singer-songwriter and rapper. He rose to prominence with his single "Rover" featuring DTG, which reached number 3 on the UK Singles Cha ...

from his debut studio album, '' Good Time Long Time'' (2021). The song features a guest appearance from British YouTuber and rapper

KSI Olajide Olayinka Williams "JJ" Olatunji (born 19 June 1993), known professionally as KSI, is an English YouTuber and rapper. He is a co-founder and member of the British YouTube group known as the Sidemen. He is the CEO of Misfits Boxing and ...

. It was produced by RELYT and Grades. The song was released for digital download and streaming by

Parlophone Records Parlophone Records Limited (also known as Parlophone Records and Parlophone) is a German–British record label founded in Germany in 1896 by the Carl Lindström Company as Parlophon. The British branch of the label was founded on 8 August 192 ...

on 11 September 2020 as the second

single Single may refer to: Arts, entertainment, and media * Single (music), a song release Songs * "Single" (Natasha Bedingfield song), 2004 * "Single" (New Kids on the Block and Ne-Yo song), 2008 * "Single" (William Wei song), 2016 * "Single", by ...

from the album. "Loose" is a

British hip hop British hip hop, also known as UK hip hop or UK rap, is a genre of music, and a culture that covers a variety of styles of hip hop music made in the United Kingdom. It is generally classified as one of a number of styles of R&B/Hip-Hop. Britis ...

and

afroswing Afroswing, also known as Afrobashment, or less commonly Afrobbean or Afro-trap (not to be confused with the French genre), is a genre of music that developed in the UK during the mid-2010s, derivative of dancehall and afrobeats, with influence ...

track. "Loose" received positive reviews from music critics. The song charted at number 14 on the

UK Singles Chart The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...

and it also reached the music charts of the Republic of Ireland, Netherlands and New Zealand. The accompanying

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...

was released on 11 September 2020. The video places both artists at a party in a stately home.

Writing and production

Speaking to ''Clash'' on the making of "Loose", S1mba said, "I recorded the song, and obviously as you can hear it is just a fun vibe. I was looking for someone fun to just really add to it, to add some more fun to it. I called KSI up and he loved the track". KSI met up with S1mba in a recording studio and recorded a verse for the song.

Promotion and release

On 3 September 2020, S1mba announced via

social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...

that he would soon be releasing a new single titled "Loose". The song's featured artist, cover art and release date were revealed the next day on 4 September 2020, and the song was made available for

pre-order A pre-order is an order placed for an item that has not yet been released. The idea for pre-orders came because people found it hard to get popular items in stores because of their popularity. Companies then had the idea to allow customers to r ...

. "Loose" was released for digital download and streaming one week later on 11 September 2020 through record label

Parlophone Parlophone Records Limited (also known as Parlophone Records and Parlophone) is a German–British record label founded in Germany in 1896 by the Carl Lindström Company as Parlophon. The British branch of the label was founded on 8 August 192 ...

, under

Warner Music Group Warner Music Group Corp. ( d.b.a. Warner Music Group, commonly abbreviated as WMG) is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the " big three" recording companies and t ...

. Upon the song's release, S1mba and KSI starred on the cover of

Spotify Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active us ...

's " New Music Friday UK" playlist, a first for both artists.

Remix

A remix of the song by British DJ and producer

Nathan Dawe Nathan Dawe (born 25 May 1994) is an English DJ and producer. He is best known for his 2020 single "Lighter" featuring KSI, which reached number 3 on the UK Singles Chart. Early life and career Nathan Dawe was born in Burton upon Trent on 25 ...

was released on 9 October 2020. An audio video for the remix was uploaded to S1mba's YouTube channel on the same day.

Critical reception

GRM Daily GRM Daily (Grime & Rap Music Daily), formerly Grime Daily, is a British urban music outlet and entertainment platform. As the name suggests, the platform is an outlet for UK rap and its various genres, such as UK drill, afroswing, trap, and Briti ...

'' called the song "vibrant" and said, "serving as the follow up to his viral hit "

Rover Rover may refer to: People * Constance Rover (1910–2005), English historian * Jolanda de Rover (born 1963), Dutch swimmer * Rover Thomas (c. 1920–1998), Indigenous Australian artist Places * Rover, Arkansas, US * Rover, Missouri, US ...

" (2020), S1mba's latest offering is just as fun as its predecessor as we hear S1mba and KSI exchange bars to create a playful new single". Dave Bruce of ''Amnplify'' called "Loose" "the perfect track to end the summer with", and said, "S1mba and KSI help us loosen up with the smooth rap beat, and head-bopping melody reminiscent of S1mba’s viral hit “Rover”. With both artists bringing their individuality and flare to the single, they perfectly blend their playful personalities and effortless flow. With “Loose”, S1mba leads us out of the summer with an undeniable track, which is set to be a hit".

Commercial performance

In the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

, "Loose" was the week's highest new entry on the

, debuting at number 14, becoming S1mba's second top 40 song on the chart and KSI's eighth. During this week, it topped the country's iTunes downloads chart. The song spent the next two weeks at positions 28 and 32, before dropping out of the top 40 of the chart and spending the next six weeks inside the top 100. "Loose" debuted at number 10 on the UK Hip Hop and R&B Singles Chart and spent a total of seven weeks on the chart. Elsewhere, in

Scotland Scotland (, ) is a Countries of the United Kingdom, country that is part of the United Kingdom. Covering the northern third of the island of Great Britain, mainland Scotland has a Anglo-Scottish border, border with England to the southeast ...

, "Loose" debuted at number 11 on the

Scottish Singles Chart The Scottish Albums Chart is a chart compiled by the Official Charts Company (OCC) which is based on how physical and digital sales towards the UK Albums Chart fare in Scotland. The official singles chart for Scotland, the Scottish Singles Chart, ...

. In

Ireland Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...

, the song debuted at number 23 on the Irish Singles Chart and spent seven weeks on the chart. In

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located entirel ...

, the song debuted at number 14 on the ''Billboard'' Euro Digital Song Sales.

Music video

lyric video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...

, created by LadyBug, was uploaded to S1mba's

YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...

channel on 11 September 2020. It has received half a million views. The song's

premiered on the

YouTube channel on 11 September 2020. It has received 6 million views, accumulating 1.1 million views in its first 24 hours, setting a new 24-hour record on the GRM Daily YouTube channel. The video is directed by Capone. The video stars both artists "living their best lives at a lit

function Function or functionality may refer to: Computing * Function key, a type of key on computer keyboards * Function model, a structured representation of processes in a system * Function object or functor or functionoid, a concept of object-oriente ...

at a stately home".

Credits and personnel

Credits adapted from

Tidal Tidal is the adjectival form of tide. Tidal may also refer to: * ''Tidal'' (album), a 1996 album by Fiona Apple * Tidal (king), a king involved in the Battle of the Vale of Siddim * TidalCycles, a live coding environment for music * Tidal (servic ...

. *

– vocals, songwriting *

– vocals, songwriting * RELYT – production, songwriting * Grades – production, songwriting * Jae5 – mixing * Stuart Hawkes – mastering

Charts

Certifications

Release history

References

External links

Lyrics of the song
at

Genius Genius is a characteristic of original and exceptional insight in the performance of some art or endeavor that surpasses expectations, sets new standards for future works, establishes better methods of operation, or remains outside the capabili ...

{{authority control 2020 songs 2020 singles S1mba songs KSI songs Songs written by KSI Songs written by Grades (producer) Parlophone singles Warner Music Group singles