"Loco" is the lead Spanish single and overall second single from

Enrique Iglesias Enrique Miguel Iglesias Preysler (; (born 8 May 1975) is a Spanish singer and songwriter. He started his recording career in the mid-1990s on the Mexican indie label Fonovisa and became the bestselling Spanish-language act of the decade. By the ...

's album, '' Sex and Love'', featuring American singer

Romeo Santos Anthony "Romeo" Santos (born July 21, 1981) is an American singer, songwriter, record producer and actor who is best known as the frontman and lead vocalist of the bachata group Aventura. In 2002, the song " Obsesión" reached number one in It ...

. This is Iglesias' second bachata song after "

Cuando Me Enamoro "Cuando Me Enamoro" (English: "When I Fall in Love") is a Hispanic pop song written and performed by Spanish pop singer-songwriter Enrique Iglesias and featuring Dominican singer-songwriter Juan Luis Guerra released on 26 April 2010, as the firs ...

". A banda version of the song was recorded which features Mexican singer

Roberto Tapia Roberto Tapia is an American singer of Mexican ancestry. He was born in San Diego, California and raised in Culiacán, Sinaloa, Mexico. He adopted the Regional Mexican genre and in August 2012, his album ''El Muchacho'' hit #1 on '' Billboard ...

. Another version of the song featuring Spanish singer

India Martínez Jenifer Yésica Martínez Fernández (Córdoba, Spain, October 13, 1985), known professionally as India Martínez, is a Spanish flamenco and pop singer. Her artistic name was made out by the first manager she had at the age of 17, when she signe ...

was released on iTunes on 17 December 2013. At the

Latin Grammy Awards of 2014 The 15th Annual Latin Grammy Awards was held on November 20, 2014 at the MGM Grand Garden Arena in Paradise. This was the first time that Latin Grammys has been held at this location. The main telecast was broadcast on Univision at 8:00PM EST. T ...

, the song received a nomination for Best Tropical Song.

Music video

The music video is directed by

Yasha Malekzad Yasha Malekzad (born 1 October 1984) is an English music video director and producer from Beccles, Suffolk, England, who has worked with international artists including Enrique Iglesias, Will Smith, Pitbull, Usher, Lil Wayne, Sharon Stone, Nicky ...

, who has also directed the music videos for "

Turn the Night Up "Turn the Night Up" is a song recorded by Spanish singer Enrique Iglesias, released as the lead single off Iglesias' tenth studio album '' Sex and Love''. It was written by Iglesias, Niles Hollowell-Dhar, Marty James and Rome Ramirez, and produc ...

" and "

Dirty Dancer "Dirty Dancer" is a song by Spanish singer Enrique Iglesias and American singer Usher, recorded for Iglesias' sixth studio album, '' Euphoria'', and included on Usher's EP '' Versus''. A remix of the song, which features American rapper Lil ...

".Enrique Iglesias and Romeo Santos Hit the Bar, Avoid Danny Trejo in 'Loco' Video
Billboard The video was released on Iglesias' official

Vevo Vevo ( , an abbreviation for "Video Evolution", stylized as VEVO until 2013) is an American multinational video hosting service, best known for providing music videos to YouTube. The service is also available as an app on selected smart TVs, di ...

channel on

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

on 26 August 2013. The video has been viewed over 600 million times.

Synopsis

The video starts with Iglesias walking into a bar, while the end of his 1995 song "Por Amarte" is clearly heard. He orders a drink. Beside Iglesias, Santos is sitting and looking tense. Actress

Roselyn Sanchez Rosalyn may refer to: *Rosalyn (song), "Rosalyn" (song), song by Pretty Things People *Rosalyn Borden (1932–2003), American actress *Rosalynn Carter, wife of former President of the United States Jimmy Carter *Rosalyn Gold-Onwude (born 1987), Am ...

who dances alone onstage under flashing lights, gyrating in a skintight red dress. Tough guy actor

Danny Trejo Danny Trejo ( ; born May 16, 1944) is an American actor. He has appeared in films including ''Desperado'', ''Heat'', and the ''From Dusk Till Dawn'' film series. With frequent collaborator and his second cousin Robert Rodriguez, he portrayed ...

, looks on menacingly. Enrique and Romeo are so down that neither can muster up the energy to approach Sanchez as she sashays past him, though both look on longingly as she walks out the door.

Chart performance

Loco debuted on ''Billboard'' Hot 100 chart at number 87 and peaked at number 80, becoming Enrique's highest-charting Spanish song on the chart at the time. It surpassed "

" which peaked at number 89. The song also debuted in Spain at number 22. The song debuted at number 8 on the ''Billboard''

Hot Latin Tracks The ''Billboard'' Hot Latin Songs (formerly Hot Latin Tracks and Hot Latin 50) is a record chart in the United States for Latin songs, published weekly by ''Billboard'' magazine. Since October 2012, chart rankings are based on digital sales, rad ...

chart with just three full days of sales and airplay as it was released on 24 August 2013. It sold around 3,000 downloads in those three days. It climbed to number 2 the very next week. It became 24th number one for Enrique in this chart. It has topped the Latin Airplay chart for 9 non-consecutive weeks. The song also made a Hot Shot Debut on the

Tropical Songs The Tropical Airplay chart (formerly known as Tropical/Salsa and Tropical Songs) is a record chart published by Billboard (magazine), ''Billboard'' magazine introduced in 1994. The first number-one song on the chart was "Quién Eres Tú (Luis Enri ...

chart at number 4, being the Greatest Gainer of the week.Chart Highlights: Enrique Iglesias' 'Loco' Launches At No. 1 On Latin Airplay
Billboard The following week it rose to number 3 again, being the Greatest Gainer of the week.Chart Highlights: Robin Thicke's 'Blurred Lines' Leads Pop Songs For 10th Week
Billboard It also debuted at number 3 on the

Latin Pop Songs Latin Pop Airplay (also referred to as Latin Pop Songs) is a record chart published on ''Billboard'' magazine and a subchart of the Latin Airplay chart. The chart focuses on Latin pop music, namely Spanish-language pop music. It was established ...

chart, becoming the Greatest Gainer of the week. The following week it rose to number 2. The song topped this chart in the third week making it Enrique's 18th song to top this chart further extending his record. It topped this chart for 12 consecutive weeks before getting replaced by Wisin's "Que Viva La Vida". The song regained the top spot the very next week. In total, the song spent 14 weeks atop of the

chart, becoming Enrique's best performing song on this chart surpassing his previous best " Dímelo" which topped the chart for 12 weeks.

Charts

Version featuring Romeo Santos

Weekly charts

Year-end charts

Version featuring India Martínez

Weekly charts

Certifications

References

{{authority control 2013 singles Enrique Iglesias songs Bachata songs Songs written by Enrique Iglesias Spanish-language songs Monitor Latino Top General number-one singles 2013 songs Republic Records singles Number-one singles in the Dominican Republic Number-one singles in Spain Songs written by Descemer Bueno Universal Music Latino singles Male vocal duets

Music video

Synopsis

Chart performance

Charts

Version featuring Romeo Santos

Weekly charts

Year-end charts

Version featuring India Martínez

Weekly charts

Certifications

See also

References