Little Soya
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Little Soya is the gluten free
soy sauce Soy sauce (also called simply soy in American English and soya sauce in British English) is a liquid condiment of Chinese origin, traditionally made from a fermented paste of soybeans, roasted grain, brine, and '' Aspergillus oryzae'' or ''Asp ...
brand owned by Little Products Co., LLC, based in
Houston, Texas Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 in ...
. It was founded by Gary T. Murphy in 2008 when the Caesars Palace Hotel & Casino in Las Vegas, Nevadam requested his company find a premium soy sauce in a fish-shaped container for its new buffet and room service guests. Little Soya is tested at less than 5 ppm gluten, below the U.S.
Food and Drug Administration The United States Food and Drug Administration (FDA or US FDA) is a List of United States federal agencies, federal agency of the United States Department of Health and Human Services, Department of Health and Human Services. The FDA is respon ...
(FDA) standard of twenty ppm, and is labeled non-
GMO A genetically modified organism (GMO) is any organism whose genetic material has been altered using genetic engineering techniques. The exact definition of a genetically modified organism and what constitutes genetic engineering varies, with ...
. The packaging is fish shaped, refillable, and 100% recyclable and in 2012 earned Little Soya recognition as a sofi Silver Finalist for Outstanding Innovation in Packaging Design or Function. The sofi is an annual award given by the Specialty Food Association. and considered the most coveted award in the specialty foods industry. Since its introduction in 2008, Little Soya has seen tremendous growth and gained worldwide recognition. In 2012, the company secured a deal with Norway's Harlem Foods for an initial order of 1.3 million units and another order for 1.9 million units. Other possible international accounts include distribution deals in Australia, South America, and Germany. Domestically, in 2012, Little Soya signed a deal with
United Natural Foods United Natural Foods, Inc. (UNFI) is a Providence, Rhode Island–based natural and organic food company. The largest publicly traded wholesale distributor of health and specialty food in the United States and Canada, it is Whole Foods Market's m ...
, based out of Providence, Rhode Island. United Natural Foods is one of the nation's largest food distributors. In 2013 Little Soya began to pivot to handle more and more food service orders for chefs and restaurants around the United States by offering their new 5 gallon and half gallon containers used for cooking in the back of the house. This came as a result of chefs tasting Little Soya in Las Vegas and at various grocery stores and quickly deciding that Little Soya is truly better tasting than the other brands. Little Soya is now used at the following restaurants around the US, Uchi & Uchiko Restaurants in Houston and Austin, along with Barnaby's, Underbelly, Benjy's and Snap Kitchen in the Houston market; TAO,
Nobu Nobu Hospitality, LLC is an American company founded by Nobu Matsuhisa, Robert De Niro, and Meir Teper in partnerships with Drew Nieporent as an Operator with Myriad Restaurant Group. Background In 1987, Nobu Matsuhisa moved to Los Angele ...
, Sweet Chick, and Contra NYC in the NY market. In Los Angeles market, Little Soya can be found at the Hilton Universal, Gingergrass and Bourbon Street Bar & Grill. Additionally, Kunfusion & Innovative Dining Group have started using Little Soya. Little Soya soy sauce can also be found in grocery retail outlets throughout the United States. This includes over 500 Safeway locations, and numerous restaurants all over the country. Other retail outlets include
Cost Plus World Market World Market, formerly Cost Plus World Market until 2021, is an American chain of specialty/import retail stores, selling home furniture, decor, curtains, rugs, gifts, apparel, coffee, wine, craft beer, and international food products. The bran ...
,
Safeway Inc. Safeway is an American supermarket chain founded by Marion Barton Skaggs in April 1915 in American Falls, Idaho. The chain provides grocery items, food and general merchandise and features a variety of specialty departments, such as bakery, del ...
, Vons,
King Kullen King Kullen Grocery Co., Inc., is an American supermarket chain based on Long Island. The company is headquartered in Hauppauge, New York, and was founded by Michael J. Cullen on August 4, 1930. The chain operates 27 locations. It is notable for i ...
, Stop & Shop, Big Y, Phoenicia, and Spec's Wine, Spirits & Finer Foods, among others. It also has a big presence in Las Vegas, being used at the MGM Grand, Palms Casino Resort,
Luxor Luxor ( ar, الأقصر, al-ʾuqṣur, lit=the palaces) is a modern city in Upper (southern) Egypt which includes the site of the Ancient Egyptian city of ''Thebes''. Luxor has frequently been characterized as the "world's greatest open-a ...
, Station Casinos, TAO Beach and Marquee. On July 24, 2014, Little Soya soy sauce will be launching to the
International Space Station The International Space Station (ISS) is the largest modular space station currently in low Earth orbit. It is a multinational collaborative project involving five participating space agencies: NASA (United States), Roscosmos (Russia), JAXA ...
to be used by astronauts from all over the world. Little Soya will be launched on board the Ariane 5, ATV-5, or Automated Transfer Vehicle 005 (ATV 005), named the Georges Lemaître ATV. This is an unmanned cargo rocket sending supplies to the ISS. Little Soya's CEO Gary T. Murphy received a call about 2 years ago from Vickie Kloeris, manager of the
NASA The National Aeronautics and Space Administration (NASA ) is an independent agency of the US federal government responsible for the civil space program, aeronautics research, and space research. NASA was established in 1958, succeeding t ...
Space Food Systems Laboratory. Vickie told Gary that one of the US astronauts had complained during his last debriefing (after coming down from a mission on the ISS), that whenever he opened a soy sauce packet in space, it would spew all over. Vickie's department had been tasked with finding a solution to NASA's soy sauce problem and thus found Little Soya. On March 31, 2016, the president and CEO of Little Soya, Gary T. Murphy, announced the unexpected closure of the company via their official website.


References

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External links


Little Soya Official Site
*''The Oregonian'',

*''My San Antonio'',
Eye on the Aisles: Little Soya
Soy product brands