LITE (as Lite FM on radio) is one of Malaysia's English-language radio stations managed by Astro Radio, a subsidiary of

Astro Holdings Sdn Bhd Astro Malaysia Holdings () is a Malaysian media and entertainment holding company that began as a paid digital satellite radio and television service, Astro. The company is owned by Astro Holdings Sendirian Berhad, which also owns Astro Overse ...

. The station mostly plays

Classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980s ...

from the 1960s, 1970s, 1980s and

1990s File:1990s decade montage.png, From top left, clockwise: The Hubble Space Telescope orbits the Earth after it was launched in 1990; American F-16s and F-15s fly over burning oil fields in Operation Desert Storm, also known as the 1991 Gulf War ...

which targeting listeners between the age of 35 to 49. Unlike any other stations by Astro Radio, Lite have the lowest weekly listeners based on GfK Radio Audience Measurement (RAM), Wave 1 in June 2019, Lite dropped by 0.24% to 831k weekly listeners.

History

Lite alongside sister channels

Hitz ''Hitz'' is an American sitcom that aired on UPN from August 26 until November 11, 1997. The series follows two record industry executives ( Rick Gomez and Claude Brooks) and their boss (Andrew Dice Clay) at Hitower Records in Los Angeles. Cast ...

and Mix was among the first privately owned English language radio stations to be broadcast in Malaysia was officially launched on 1 June 1996 as Light & Easy on

Astro Astro may refer to: Entertainment and media * Astro (South Korean band), a South Korean boy band * Astro (UB40) (1957–2021), member of the British reggae band UB40 * Astro (Chilean band), a Chilean indie rock band * Astro (Japanese band), ...

's audio-only channels since the launch of the satellite network and Light & Easy was launched into Malaysian FM airwaves on New Year's Day 1997 at midnight stroke

MST The Master of Studies or Master in Studies (M.St. or MSt; ) is a postgraduate degree at the University of Oxford, University of Cambridge, University of St Andrews, the Australian National University, University of Dublin and the University of Ne ...

and was officially new renamed "Lite FM" on 20 November 2006. Light & Easy opening on 1 June 1996 as

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...

format focusing Golden Oldies songs mainly from the 1950s to the 1960s targeting an older audience above 50 years old. On 1 January 2018, the station (along with 10 other sister radio stations) dropped the suffix "FM" from its brand name as part of the Astro Radio's major rebranding project to focus on the digital platform. A new logo was also unveiled. Beginning August 2021, Lite changed its radio jingles/sweepers on the radio to "Lite FM" (along with its sister stations, Hitz and Mix). Therefore, hinting that the radio station itself might go through another rebranding in the near future. 1950s music are occasionally heard again on the station due to strong demand from listeners wanting more golden tracks. Lite adopts the

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980s ...

radio format with the majority of the playlist consisting of

music from the 1960s, 1970s, 1980s and

. On 19 August 2022, Lite FM changed the slogan to All-Time Favourites in conjunction with 25th anniversary of the station since it were officially launched in 1997. The music playlist have changed to play

from the 1960s, 1970s, 1980s and

Frequency

Internet radio

Broadcast online on SYOK website and APP
Lite AcousticLite Your 70's FavouritesLite 80's Sing-along
h2>

Television satellite

Astro (television) All-Asian Satellite Television and Radio Operator, doing business as Astro, is a Malaysian satellite television and IPTV provider. It operates in Malaysia and Brunei and operates from the All Asia Broadcast Centre (AABC) in Kuala Lumpur and MEA ...

: Channel 854

Gallery

Logo of LiteFM.svg, Former LiteFM logo (Before 2018).

References

External links

* {{coord missing, Malaysia 1996 establishments in Malaysia Radio stations established in 1996 Radio stations in Malaysia