Radio daytime drama serials were broadcast for decades, and some expanded to television. These dramas are often referred to as "soaps", a shortening from "

soap opera A soap opera, or ''soap'' for short, is a typically long-running radio or television serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term "soap opera" originated from radio dramas originally being sponsored ...

". That term stems from the original dramatic serials broadcast on radio that had

soap Soap is a salt of a fatty acid used in a variety of cleansing and lubricating products. In a domestic setting, soaps are surfactants usually used for washing, bathing, and other types of housekeeping. In industrial settings, soaps are use ...

manufacturers such as

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer he ...

, Colgate-Palmolive, and

Lever Brothers Lever Brothers was a British manufacturing company founded in 1885 by two brothers: William Hesketh Lever, 1st Viscount Leverhulme (1851–1925), and James Darcy Lever (1854–1916). They invested in and successfully promoted a new soap-making p ...

as sponsors and producers. These early radio serials were broadcast in weekday daytime slots when mostly housewives would be able to listen; thus the shows were aimed at and consumed by a predominantly female audience.Bowles, p. 118

References

{{DEFAULTSORT:Radio Soaps, List of

Soap Soap is a salt of a fatty acid used in a variety of cleansing and lubricating products. In a domestic setting, soaps are surfactants usually used for washing, bathing, and other types of housekeeping. In industrial settings, soaps are use ...

American radio soap operas Radio-related lists