Lincoln Financial Media was a subsidiary of
Lincoln National Corporation
Lincoln National Corporation is a ''Fortune'' 250 American holding company
A holding company is a company (law), company that owns the Shares outstanding, outstanding stock of other companies. A holding company usually does not produce goods ...
that owned
radio
Radio is the technology of signaling and telecommunication, communicating using radio waves. Radio waves are electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). They are generated by an electronic device ...

stations in the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...

. The division was formed in 2006 following the company's acquisition of Jefferson-Pilot's television and radio operations, which were renamed Lincoln Financial Media.
The group, at the time of its closure, owned 14 radio stations in
Miami, Florida
Miami (), officially the City of Miami, is a metropolis located in in southeastern , . With a population of 467,963 as of the , it is the 44th-largest city in the United States and the core of the nation's eighth-largest metropolitan area. Th ...

,
San Diego, California
San Diego ( , ; ) is a city in the U.S. state of California on the coast of the Pacific Ocean and immediately adjacent to the Mexico–United States border, Mexican border. With a 2020 population of 1,386,932, San Diego is the List of United ...
,
Denver, Colorado
Denver () is a consolidated city and county, the capital
Capital most commonly refers to:
* Capital letter
Letter case (or just case) is the distinction between the letters that are in larger uppercase or capitals (or more forma ...

, and
Atlanta, Georgia
Atlanta () is the capital city, capital and List of municipalities in Georgia (U.S. state), most populous city of the U.S. state of Georgia (U.S. state), Georgia. With an estimated 2019 population of 506,811, it is also the List of United ...

. It also owned WBT, WBT-FM, and WLNK (FM) in Charlotte, North Carolina and
WBTV
WBTV, virtual channel
In most telecommunications
Telecommunication is the transmission of information by various types of technologies over , radio, , or other systems. It has its origin in the desire of humans for communication over ...
, the
CBS
CBS is an American
American(s) may refer to:
* American, something of, from, or related to the United States of America, commonly known as the United States
The United States of America (USA), commonly known as the United States (U.S ...

affiliate in Charlotte;
WCSC-TV
WCSC-TV, virtual channel 5 (ultra high frequency, UHF digital terrestrial television, digital channel 19), is a CBS-network affiliate, affiliated television station city of license, licensed to Charleston, South Carolina, United States. The statio ...
, the CBS affiliate in
Charleston, South Carolina
Charleston is the largest city in the U.S. state of South Carolina, the county seat of Charleston County, South Carolina, Charleston County, and the principal city in the Charleston metropolitan area, South Carolina, Charleston–North Charle ...

and
WWBT
WWBT, virtual channel
In most telecommunications
Telecommunication is the transmission of information by various types of technologies over , radio, , or other systems. It has its origin in the desire of humans for communication over ...
, the
NBC
The National Broadcasting Company (NBC) is an American
American(s) may refer to:
* American, something of, from, or related to the United States of America, commonly known as the United States
The United States of America (USA), c ...
affiliate in
Richmond, Virginia
(Thus do we reach the stars)
, image_map =
, mapsize = 250 px
, map_caption = Location within Virginia
, pushpin_map = Virginia#USA
, pushpin_label ...
. All three of the aforementioned TV stations are now owned by successor company
Gray Television
Gray Television, Inc. is an American publicly traded television broadcasting company based in Atlanta, Georgia
Atlanta () is the capital city, capital and List of municipalities in Georgia (U.S. state), most populous city of the U.S. st ...
.
History
The media company began in 1945 as Jefferson Standard Broadcasting Company, Inc., which became Jefferson-Pilot Communications in 1968. The company was a media-centered division of the Jefferson Standard Insurance Company of
Greensboro
Greensboro (; formerly Greensborough) is a city in and the county seat
A county seat is an administrative center, seat of government, or capital city of a county or Parish (administrative division), civil parish. The term is used in Canada, C ...
,
North Carolina
North Carolina () is a state
State may refer to:
Arts, entertainment, and media Literature
* ''State Magazine'', a monthly magazine published by the U.S. Department of State
* The State (newspaper), ''The State'' (newspaper), a daily news ...

, which later merged with Pilot Life Insurance Company to form Jefferson-Pilot. Jefferson-Pilot owned
WBT-AM-
FM and
WBTV
WBTV, virtual channel
In most telecommunications
Telecommunication is the transmission of information by various types of technologies over , radio, , or other systems. It has its origin in the desire of humans for communication over ...
, all of which are based in
Charlotte, North Carolina
Charlotte ( ) is the most populous city
The United Nations uses three definitions for what constitutes a city, as not all cities in all jurisdictions are classified using the same criteria. Cities may be defined as the city proper, cities p ...

. In 1962, the company conceived Jefferson Productions (later Jefferson Pilot Teleproductions, later
Jefferson Pilot Sports
Raycom Sports is an American producer of sports television programs. It is headquartered in Charlotte, North Carolina
Charlotte () is the List of municipalities in North Carolina, most populous city in the U.S. state of North Carolina. Located ...
), a production arm that produced television programs and commercials, but later chose to produce
syndicated
Syndication may refer to:
* Broadcast syndication, where individual stations buy programs outside the network system
* Print syndication, where individual newspapers or magazines license news articles, columns, or comic strips
* Web syndication, w ...
sports programming only by the 1980s. It was originally intended to produce promos and local television shows for WBTV but had since grown to produce nationally syndicated talk shows and variety shows; and mainly commercials for major companies that aired nationwide.
[BT Memories-Jefferson Productions]
/ref> For further information, see the section " Lincoln Financial Sports" at the end of this article.
In April 2006, the Jefferson-Pilot Corporation merged with the Lincoln National Corporation
Lincoln National Corporation is a ''Fortune'' 250 American holding company
A holding company is a company (law), company that owns the Shares outstanding, outstanding stock of other companies. A holding company usually does not produce goods ...
; taking the media and sports broadcasting division with it, Jefferson-Pilot Communications became Lincoln Financial Media.
In June 2007, the company publicly announced it would explore a sale of this division, and hired Merrill Lynch
Merrill (officially Merrill Lynch, Pierce, Fenner & Smith Incorporated), previously branded Merrill Lynch, is an American investment management
Investment management is the professional asset management
Asset management refers to a system ...
to assess its strategic options. On November 12, 2007, Raycom Media
Raycom Media, Inc. was an American television
Television, sometimes shortened to TV or telly, is a telecommunication
Telecommunication is the transmission of information by various types of technologies over wire
A wire is a ...
announced that it would acquire Lincoln Financial Media's three television stations, along with the Lincoln Financial Sports division (which was folded into Raycom Sports
Raycom Sports is an American producer of sports television programs. It is headquartered in Charlotte, North Carolina, and owned and operated by Gray Television.
It was founded in 1979 by husband and wife, Rick and Dee Ray. In the 1980s, Raycom ...
, then into Gray Television
Gray Television, Inc. is an American publicly traded television broadcasting company based in Atlanta, Georgia
Atlanta () is the capital city, capital and List of municipalities in Georgia (U.S. state), most populous city of the U.S. st ...
) for $583 million. The acquisition was completed in April 2008.
On December 8, 2014, Entercom (rebranded Audacy, Inc.
Audacy, Inc. is a publicly traded American
American(s) may refer to:
* American, something of, from, or related to the United States of America, commonly known as the United States
The United States of America (USA), commonly known as ...
as of March 30, 2021) announced its intent to acquire the remainder of Lincoln Financial Media for $110 million and working capital
Working capital (abbreviated WC) is a financial metric which represents operating liquidity available to a business, organization, or other entity, including governmental entities. Along with fixed assets such as plant and equipment, working capi ...
. To comply with ownership limits, Entercom was to divest one of its existing stations in Denver. Later, Entercom announced it would swap four of its stations in Denver to Bonneville International in exchange for KSWD in Los Angeles. The merger was completed on July 17 and Bonneville and Entercom began operating their new clusters under time-brokerage agreements that same day.
Former stations
This list also contains stations that were owned by Lincoln Financial Media's predecessor Jefferson-Pilot Communications, before its merger in 2006.
Television
Note:
* (**) – ''Indicates that it was built and signed on by Lincoln Financial Media's predecessor Jefferson-Pilot''.
Radio
Lincoln Financial Sports
Lincoln Financial Sports, originally Jefferson-Pilot
Lincoln National Corporation is a ''Fortune'' 250 American holding company
A holding company is a company whose primary business is holding a controlling interest in the securities of other companies. A holding company usually does not pr ...
Teleproductions (later Jefferson Pilot Sports
Raycom Sports is an American producer of sports television programs. It is headquartered in Charlotte, North Carolina
Charlotte () is the List of municipalities in North Carolina, most populous city in the U.S. state of North Carolina. Located ...
), produced and syndicated college sports events of the Southeastern Conference
The Southeastern Conference (SEC) is an American college athletic conference
An athletic conference is a collection of sports team
A sports team is a group of individuals who play sport
Sport pertains to any form of Competition, comp ...
, and co-produced Atlantic Coast Conference
The Atlantic Coast Conference (ACC) is a collegiate List of NCAA conferences, athletic conference located in the eastern United States. Headquartered in Greensboro, North Carolina, the ACC's fifteen member universities compete in the National Co ...
sporting events with Raycom Sports
Raycom Sports is an American producer of sports television programs. It is headquartered in Charlotte, North Carolina, and owned and operated by Gray Television.
It was founded in 1979 by husband and wife, Rick and Dee Ray. In the 1980s, Raycom ...
. It also produced telecasts of pre-season games of the Carolina Panthers
The Carolina Panthers are a professional American football team based in Charlotte, North Carolina. The Panthers compete in the National Football League (NFL), as a member club of the league's National Football Conference (NFC) NFC South, South ...

of the National Football League
The National Football League (NFL) is a professional American football
American football, referred to simply as football in the United States and Canada and also known as gridiron, is a team sport
A team sport includes any s ...
, and in the 1980s, syndicated coverage of the NASCAR#REDIRECT NASCAR
The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing
Stock car racing is a form of automobile racing found m ...

Winston Cup
The NASCAR Cup Series is the top racing series of the National Association for Stock Car Auto Racing
The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is be ...
races at Charlotte Motor Speedway
Charlotte Motor Speedway is a motorsport
Motorsport, motorsports or motor sport is a global term used to encompass the group of competitive Sports, sporting events which primarily involve the use of motor vehicles, motorised vehicles, whet ...
.
On November 12, 2007, Lincoln Financial Group announced the sale of this division to Raycom Media
Raycom Media, Inc. was an American television
Television, sometimes shortened to TV or telly, is a telecommunication
Telecommunication is the transmission of information by various types of technologies over wire
A wire is a ...
. The group would later operate under the Raycom Sports
Raycom Sports is an American producer of sports television programs. It is headquartered in Charlotte, North Carolina, and owned and operated by Gray Television.
It was founded in 1979 by husband and wife, Rick and Dee Ray. In the 1980s, Raycom ...
banner as of January 1, 2008.
References
External links
Lincoln Financial Group site
{{NASCAR on television and radio
Defunct broadcasting companies of the United States
Defunct radio broadcasting companies of the United States
Audacy, Inc.
Gray Television
NASCAR on television