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Limor Fried is an American
electrical engineer Electrical engineering is an engineering discipline concerned with the study, design, and application of equipment, devices, and systems which use electricity, electronics, and electromagnetism. It emerged as an identifiable occupation in the ...
and owner of the electronics hobbyist company
Adafruit Industries Adafruit Industries is an open-source hardware company based in New York City. It was founded by Limor Fried in 2005. The company designs, manufactures and sells a number of electronics products, electronics components, tools and accessories. It ...
. She is influential in the open-source hardware community, having participated in the first Open Source Hardware Summit and the drafting of the ''Open Source Hardware'' definition, and is known by her moniker ''ladyada'', an homage to Lady
Ada Lovelace Augusta Ada King, Countess of Lovelace (''née'' Byron; 10 December 1815 – 27 November 1852) was an English mathematician and writer, chiefly known for her work on Charles Babbage's proposed mechanical general-purpose computer, the Ana ...
.


Career and recognition

Fried studied at
MIT The Massachusetts Institute of Technology (MIT) is a private land-grant research university in Cambridge, Massachusetts. Established in 1861, MIT has played a key role in the development of modern technology and science, and is one of the m ...
, earning a BS in
Electrical Engineering and Computer Science Computer Science and Engineering (CSE) is an academic program at many universities which comprises scientific and engineering aspects of computing. CSE is also a term often used in Europe to translate the name of engineering informatics academi ...
(EECS) in 2003 and a Master of Engineering in EECS in 2005. For part of the qualification she created a project called ''Social Defense Mechanisms: Tools for Reclaiming Our Personal Space''. Following the concept of critical design she prototyped glasses that darken when a television is in view, and a low-power RF jammer that prevents cell phones operating in a user's
personal space Proxemics is the study of human use of space and the effects that population density has on behaviour, communication, and social interaction. Proxemics is one among several subcategories in the study of nonverbal communication, including haptics ...
. Fried was an Eyebeam fellow from 2005–2006. During 2005, Fried founded what became Adafruit Industries, first in her MIT dorm room, later moving to New York. The company designs and resells open source electronic kits, components, and tools, mainly for the hobbyist market. In 2010 the company had eight employees and shipped more than $3 million worth of product. The company's mission extends beyond the adult hobbyist audience to pre-school STEM education. Adafruit is a company based on sharing ideas as well as resources; everyone who works for the company is offered the same 401k plan and they get paid time off for volunteer nonprofit work. In 2009, she was awarded the Pioneer Award by the Electronic Frontier Foundation for her participation in the open source hardware and software community. Fried was awarded the Most Influential Women in Technology award, in 2011, by '' Fast Company'' magazine and became the first female engineer featured on the cover of ''
Wired ''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San Fran ...
''. In that same issue of Wired, she says, "Having websites that sell parts online is a really big deal. It used to be that if you wanted to order parts to make something, you had to dig through a catalog, and they probably wouldn't even send you one if you weren't a professional. Now everything is online. You can just Google the parts to make your submarine." In an interview with
CNET ''CNET'' (short for "Computer Network") is an American media website that publishes reviews, news, articles, blogs, podcasts, and videos on technology and consumer electronics globally. ''CNET'' originally produced content for radio and telev ...
, Fried said, "If there's one thing I'd like to see from this, it would be for some kids to say to themselves 'I could do that' and start the journey to becoming an engineer and entrepreneur." She is also quoted as saying, "There's always something newer and funner and more glossy, but we want to make sure people can actually build stuff, too." Fried is a member of the
IEEE Spectrum ''IEEE Spectrum'' is a magazine edited by the Institute of Electrical and Electronics Engineers. The first issue of ''IEEE Spectrum'' was published in January 1964 as a successor to ''Electrical Engineering''. The magazine contains peer-reviewe ...
editorial advisory board as of late 2017.


Awards

* 2009 Pioneer Award by the Electronic Frontier Foundation * 2011 Most Influential Women in Technology award by Fast Company magazine * 2012 ''Entrepreneur'' "Entrepreneur of the Year". Of the 15 finalists, she was the only female. * 2015 White House Champion of Change (Making) * 2018 Forbes' America's Top 50 Women In Tech. * 2019 STEP Ahead Honoree, Women in Manufacturing by The Manufacturing Institute * 2019 Women in Open Source Award (Community) by Red Hat


Open Kinect Project

In response to the launch of Microsoft's Kinect for the
Xbox 360 The Xbox 360 is a home video game console developed by Microsoft. As the successor to the original Xbox, it is the second console in the Xbox series. It competed with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation ...
in 2010, Fried, along with Phillip Torrone, organized a $1,000 challenge to create an open source driver. After Microsoft condemned the challenge as modification to their product, Adafruit increased the prize to $2,000 and then $3,000. This prompted a response from a Microsoft company spokesperson: After significant advancements in the open source drivers, spokespeople from Microsoft stated that they did not condemn the challenge, and in fact were excited to see what the community developed.


Personal life

Fried is married to ''
Hackaday ''Hackaday'' is a hardware hacking website. It was founded in 2004 as a web magazine. Since 2014, Hackaday also hosts a community database of open-source hardware designs. History Hackaday was founded in 2004 by Phillip Torrone as a web magaz ...
'' founder, former '' Make'' editor and former '' Engadget'' podcast host Phillip Torrone. In 2022 they had a baby. https://www.youtube.com/watch?v=457im3lV1wI?t=4027


See also

*
Adafruit Industries Adafruit Industries is an open-source hardware company based in New York City. It was founded by Limor Fried in 2005. The company designs, manufactures and sells a number of electronics products, electronics components, tools and accessories. It ...
*
Ayah Bdeir Ayah Bdeir ( ar, آية بدير; born 1982 in Montreal, Quebec) is an entrepreneur, inventor, and interactive artist. She is the founder and CEO of littleBits. She is also the co-founder of Daleel Thawra, a directory of protests, initiatives, ...
– entrepreneur and founder of
littleBits littleBits is a New York City-based startup that makes an open source library of modular electronics ( open-source electronics), which snap together with small magnets for prototyping and learning. The company's goal is to democratize hardware t ...
* Becky Stern – Maker and the former director of Wearable Electronics at Adafruit *
Jeri Ellsworth Jeri Janet Ellsworth (born August 14, 1974) is an American entrepreneur, computer chip designer and inventor. She gained fame in 2004 for creating a complete Commodore 64 emulator system on a chip housed within a joystick, called Commodore 30- ...
– entrepreneur and inventor of
C64 Direct-to-TV The C64 Direct-to-TV, called C64DTV for short, is a single-chip implementation of the Commodore 64 computer, contained in a joystick (modeled after the mid-1980s Competition Pro joystick), with 30 built-in games. The design is similar to the Atar ...


References


External links

* — Limor Fried's company. * * * on ladyada's work.
Adafruit Industries (Youtube)
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Rocketboom Rocketboom was a daily vlog produced by Andrew Baron in the format of a newscast with a comedic slant. Since 2004 Rocketboom has presented oddities, vlog excerpts, social and political commentary. The Rocketboom weblog and Apollo Pony featured s ...
report on ladyada's company
The Mag Pi #9
– Raspberry Pi magazine features an interview with Limor Fried {{DEFAULTSORT:Fried, Limor Year of birth missing (living people) Living people American electrical engineers American women engineers MIT School of Engineering alumni Open-source hardware American women company founders American company founders 21st-century women engineers 21st-century American engineers 21st-century American businesspeople 21st-century American businesswomen