Lifetime is a

Canadian Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source o ...

English language specialty channel owned by

Corus Entertainment Corus Entertainment Inc. is a Canadian mass media company. Formed in 1999 as a spin-off from Shaw Communications, it has prominent holdings in the radio, publishing, and television industries. It is headquartered at Corus Quay in Toronto, Ont ...

. Based on the U.S. cable network of the same name, Lifetime broadcasts films, television series, and reality series aimed at women.

History

In November 2000,

Alliance Atlantis Alliance Atlantis Communications Inc. (commonly known as Alliance Atlantis and commonly shortened to simply Alliance or Atlantis and formerly traded as TSX:AAC) was a Canadian media company that operated primarily as a specialty service operat ...

(via the Showcase Television subsidiary) was granted approval by the

Canadian Radio-television and Telecommunications Commission The Canadian Radio-television and Telecommunications Commission (CRTC; french: Conseil de la radiodiffusion et des télécommunications canadiennes, links=) is a public organization in Canada with mandate as a regulatory agency for broadcasti ...

(CRTC) to launch a television channel called ''Romance Television'', described as "a national English-language Category 2 specialty television service devoted to romance. Programming will include relationship- themed game shows and magazine style programs featuring romantic vacation resorts. Other programs will explore romantic moments in people's lives, as well as classic romantic feature films, epic mini-series and made-for-television movies." The channel was launched on September 7, 2001 as Showcase Diva, a spin-off of Showcase. Programming consisted of primarily television dramas and films. On January 18, 2008,

Canwest Global Canwest Global Communications Corporation, which operated under the corporate name Canwest, was a major Canadian media conglomerate based in Winnipeg, Manitoba, with its head offices at Canwest Place. It held radio, television broadcasti ...

acquired control of Showcase Diva through its purchase of Alliance Atlantis' broadcasting assets, which were placed in a

trust Trust often refers to: * Trust (social science), confidence in or dependence on a person or quality It may also refer to: Business and law * Trust law, a body of law under which one person holds property for the benefit of another * Trust (bus ...

in August 2007. On October 27, 2010, ownership changed again as Shaw Communications gained control of Showcase Diva as a result of its acquisition of Canwest and Goldman Sachs' interest in CW Media. On May 30, 2012, it was announced that Showcase Diva would be rebranded as a Canadian version of

Lifetime Lifetime may refer to: * Life expectancy, the length of time a person is expected to remain alive Arts, entertainment, and media Music * Lifetime (band), a rock band from New Jersey * ''Life Time'' (Rollins Band album), by Rollins Band * ...

on August 27, 2012, through a brand licensing agreement with the U.S. channel's parent company

A&E Networks A&E Networks (stylized as A+E NETWORKS) is an American multinational broadcasting company that is a 50–50 joint venture between Hearst Communications and The Walt Disney Company through its General Entertainment Content division. The company o ...

. The rebrand would result in the addition of more reality series, talk shows and other original series from Lifetime to the channel's films and television dramas. An HD feed was launched on May 29, 2013, along with the never-before-seen HD feeds for H2, Slice, and the DHX-owned Disney Junior service (now known as

Family Jr. Family Jr. is a multiplex channel of the Canadian specialty channel Family Channel. It broadcasts children's programming aimed at viewers aged 2 to 7. The channel launched on November 30, 2007 as a Canadian version of Playhouse Disney, under ...

). In February 2022, Lifetime was added to streaming bundle

StackTV StackTV (stylized in all-caps as STACKTV) is a Canadian subscription video streaming package offered by Corus Entertainment through Amazon's Prime Video Channels. It was announced on June 3, 2019, and launched shortly thereafter as an add-on for ...

References

External links

* {{A+E Networks Television channels and stations established in 2001 2001 establishments in Canada A&E Networks Corus Entertainment networks Digital cable television networks in Canada Women's interest channels English-language television stations in Canada

History

See also

References

External links