Libresse is a brand of Essity, specializing in products for period and daily intimate care. Libresse is a global brand, operating under a number of different names in local markets - Bodyform, Nana, Nuvenia, Saba, Nosotras, Libresse, Libra.
Essity (formerly SCA), which is the parent company of Libresse, was founded in
Sweden
Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic country located on ...
in 1929 by
Ivar Kreuger
Ivar Kreuger (; 2 March 1880 – 12 March 1932) was a Swedish civil engineer, financier, entrepreneur and industrialist. In 1908, he co-founded the construction company Kreuger & Toll Byggnads AB, which specialized in new building techniques. B ...
as a paper packaging company. The company is a global hygiene and health company, conducting sales in approximately 150 countries.
Products
Libresse creates a range of products to support period and daily intimate care, from pads, liners, washes, wipes, menstrual cups and period pants. Their products provide protection across a range of flows, fits and needs.
Marketing
Over the last several years, Libresse has made a name for itself with its taboo-busting advertising campaigns on topics surrounding women’s bodies and health. The brand often uses creativity to subvert shame and break down stigma, in line with their purpose. Given that these campaigns push boundaries and contain intimate moments, several have caused some controversy at launch.
References
{{Reflist
Feminine hygiene brands