Legoland Discovery Centre is an indoor
family attraction chain operated by British leisure group
Merlin Entertainments
Merlin Entertainments Limited is a British entertainment company based at Poole in Dorset, England. It was listed on the London Stock Exchange until November 2019, when it was acquired by a consortium that includes Kirkbi A/S (the investment a ...
. Featuring models and attractions inspired by the
Lego
Lego ( , ; stylized as LEGO) is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of variously colored interlocking ...
building toys, the Discovery Centres are smaller versions of the
Legoland
Legoland (, trademark in uppercase as LEGOLAND) is a chain of family theme parks focusing on the construction toy system Lego. They are not fully owned by The Lego Group itself; rather, they are owned and operated by the British theme park com ...
theme park
An amusement park is a park that features various attractions, such as rides and games, as well as other events for entertainment purposes. A theme park is a type of amusement park that bases its structures and attractions around a central ...
s located around the world.
Attractions
A typical Legoland Discovery Centre occupies approximately of floor area.
Discovery Centres include models of local landmarks rendered in Lego bricks. Visitors can also learn how the Lego bricks are manufactured or partake in building classes taught by a Master Model Builder. Certain locations may also include
4-D movie theatres offering multiple showings throughout the day.
A number of children's attractions, such as small rides and play fortresses, are also available. The centres can host birthday parties as well as scholastic and group functions and also include restaurants and gift shops selling Lego merchandise.
Reception
The target audience for the Legoland Discovery Centre is families with young children, normally ages 3 through 12;
though a typical location's average guest is about seven years of age.
Discovery Centres are located near other family-friendly attractions and dining establishments.
In a given year, a single facility can host approximately 400,000 to 600,000 visitors.
Locations
, Legoland Discovery Centres are operating in 27 different locations:
Future locations
* Germany
**
Hamburg
(male), (female) en, Hamburger(s),
Hamburgian(s)
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, scheduled to open in Autumn of 2023.
* India
** In January 2017, Merlin Entertainments Indian subsidiary stated that it was in discussion with real estate firms to open locations in multiple cities in India.
* United States
**
American Dream Miami
American Dream Miami is a proposed megamall and entertainment complex planned to be built in Miami-Dade County, United States. If completed, it would become the largest shopping mall in North America. The project shares its branding with Americ ...
,
Miami
Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a East Coast of the United States, coastal metropolis and the County seat, county seat of Miami-Dade County, Florida, Miami-Dade C ...
, scheduled to open in 2023.
**
The Mall at Robinson
The Mall at Robinson is a super-regional shopping mall located just off the Parkway West ( I-376) and PA Route 60 in Robinson Township, Allegheny County, Pennsylvania, five minutes east of the Pittsburgh International Airport and 15 minutes fr ...
,
Pittsburgh
Pittsburgh ( ) is a city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, United States, and the county seat of Allegheny County, Pennsylvania, Allegheny County. It is the most populous city in both Allegheny County and Wester ...
, scheduled to open in mid 2023.
**
Springfield Town Center,
Springfield, Virginia
Springfield is a census-designated place (CDP) in Fairfax County, Virginia, United States. The Springfield CDP is recognized by the U.S. Census Bureau with a population of 30,484 as of the 2010 census. Homes and businesses in bordering CDPs includ ...
, scheduled to open in 2023.
Notes
References
External links
Official home page
{{Merlin Entertainments
Legoland