Lego DOTS is a

Lego theme A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single se ...

based on multiple shapes and colourful tiles, with 1×1 elements intended to decorate the products. These include wearable wristbands and decorative room objects that can be individually customised. The theme includes over 30 mood tiles including facial expressions, a music note, a cosmic planet, star night and paw print. The theme was first introduced in March 2020.

Overview

Lego DOTS is an

arts and crafts A handicraft, sometimes more precisely expressed as artisanal handicraft or handmade, is any of a wide variety of types of work where useful and decorative objects are made completely by one’s hand or by using only simple, non-automated re ...

theme that encourages designing with 1×1 tiles on either a constructed object, an 8×8 plate or a

wristband Wristbands are encircling strips worn on the wrist or lower forearm. The term can be used to refer to a bracelet-like band, similar to that of a wristwatch, to the cuff or other part of a sleeve that covers the wrist, or decorative or function ...

. The product line focuses on arts and crafts. Each set features DOTS

bracelets A bracelet is an article of jewellery that is worn around the wrist. Bracelets may serve different uses, such as being worn as an ornament. When worn as ornaments, bracelets may have a supportive function to hold other items of decoration, suc ...

and room décor. In addition, HOUSE OF DOTS, an interactive house with an eight foot slide, was launched in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

. London's Coal Yard Drops hosted the launch of Lego DOTS at the HOUSE OF DOTS. The unique art installation is a collaboration between artist Camille Walala and

The Lego Group Lego A/S (trade name: The Lego Group) is a Danish toy production company based in Billund, Denmark. It manufactures Lego-brand toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks aroun ...

, designed to encapsulate everything about the new product line. During the launch of Lego DOTS, The Lego Group invited artist Camille Walala to design the HOUSE OF DOTS. In 2022, a Lego DOTS event was launched in London Westfield shopping centre from 30 May 2022 until 5 June 2022.

Development

During the development process of the Lego DOTS theme, Lego design lead and

Lego Masters ''Lego Masters'' is an international reality television show in which teams compete to build the best Lego project, based on the original British show of that name, which premiered in 2017. Many other countries adapted the format and began a ...

judge Amy Corbett explained how 1×1 tiles became the foundation of Lego DOTS and commented, "We tried out lots of different things and thinking about what creativity means for the kids. How do kids who think they can't achieve success with Lego achieve success quite quickly, so we can prove to them that Lego is something that works for them? The 1×1 tile really was a great way to have this great intuitive creative experience where you don't need a lot of guidance and instruction and you very quickly can succeed – but you can also grow and master it, and get better at it." Lego designers Laura Perron and Chiara Biscontin discussed their work on LEGO DOTS and explained how the theme was developed. Laura Perron explained, "It's all about experimentation and failing and gaining success, trying things that work and trying things that doesn't work." Chiara Biscontin explained, "As a designer our aim is to create something where kids would feel they can create it and make it their own and not doubt themselves," and continued, "DOTS is a new way to express yourself in a really simple and intuitive way. The way that we designed it is that you have the plates, the brick and then the tile. DOTS is using the tile as the core of what you do to decorate that plates that than go on to a structure that is useful." Lego Design and Lego Masters judge lead Amy Corbett discussed the foray into the arts and crafts space for Lego DOTS and explained, "We tried many different directions, but we soon found that the 2D building platform and designing through pattern making were the perfect foundation…and after a lot of looping, LEGO DOTS was born." and continued, "Finally, we wanted to showcase the patterns and creativity in a meaningful way; celebrating the designs through items like a pencil box, photo holder or bracelet. With LEGO DOTS, you can play with shapes, colours and decorations to make endless combinations. And something seemingly simple, that anyone can try, can turn into something amazing!" Lego designers demonstrated the LEGO DOTS home décor items and shared a little of the thought process behind the set designs. Lego designer Laura Perron explained, "When designing the pineapple we wanted to make it as easy to build as possible," and continued, "So we did that in a few ways. We have these coloured layers that make it really easy to see which layer you're on then we have these large layers that make building really fast and easy.”

Launch

Lego DOTS was launched at a launch event in Central London in 2020. Later, it was launched in the

USA The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

at New York Toy Fair. As part of the marketing campaign, The Lego Group released Lego DOTS bracelets and accessories. In September 2021, Matthew Ashton, The Lego Group's Vice President of Design announced the DOTS alongside

City A city is a human settlement of notable size.Goodall, B. (1987) ''The Penguin Dictionary of Human Geography''. London: Penguin.Kuper, A. and Kuper, J., eds (1996) ''The Social Science Encyclopedia''. 2nd edition. London: Routledge. It can be def ...

Friends ''Friends'' is an American television sitcom created by David Crane and Marta Kauffman, which aired on NBC from September 22, 1994, to May 6, 2004, lasting ten seasons. With an ensemble cast starring Jennifer Aniston, Courteney Cox, Lisa ...

, Creator, Classic, Technic, Speed Champions, Monkie Kid,

Ninjago Lego Ninjago is a Lego theme that was created in 2011 and a flagship brand of The Lego Group. It is the first theme to be based on ninja since the discontinuation of the Lego Ninja theme in 2000. Whilst it retains some elements of the previous ...

and Collectible Minifigures themes will continue until at least 2023.

Construction sets

According to

Bricklink Lego A/S (trade name: The Lego Group) is a Danish toy production company based in Billund, Denmark. It manufactures Lego-brand toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks aroun ...

, The Lego Group has released a total of 70 Lego sets as part of the Lego DOTS theme.

DOTS bracelets

Five sets of DOTS Bracelets were released on 1 March 2020. The five sets were Rainbow (set number: 41900), Funky Animals (set number: 41901), Sparkly Unicorn (set number: 41902), Cosmic Wonder (set number: 41903) and Love Birds (set number: 41912). Each set included a bracelet and 32 tiles. Later, four sets of DOTS bracelets were released on 1 June 2020. The four sets were Go Team! Bracelet (set number: 41911), Bracelet Mega Pack (set number: 41913), Magic Forest Bracelet (set number: 41917) and Power Bracelet (set number: 41919). In 2021, five sets of DOTS Bracelets were released on 1 January 2021. The five sets were Mermaid Vibes Bracelets (set number: 41909), Ice Cream Besties Bracelets (set number: 41910), Adventure Bracelets (set number: 41918), Monster Bracelet (set number: 41923) and Starlight Bracelets (set number: 41934). Two sets of DOTS Bracelets were released on 1 March 2021. The two sets were Cool Cactus Bracelet (set number: 41922) and Music Bracelet (set number: 41933). In October 2021, The Lego Group announced the Mermaid Vibes Bracelets (set number: 41909), Ice Cream Besties Bracelets (set number: 41910), Bracelet Mega Pack (set number: 41913), Adventure Bracelets (set number: 41918), Cool Cactus Bracelet (set number: 41922), Monster Bracelet (set number: 41923), Music Bracelet (set number: 41933) and Starlight Bracelets (set number: 41934) were to be retired on 31 December 2021. In December 2021, The Lego Group revealed two new sets. Into the Deep Bracelet with Charms (set number: 41942) and Gamer Bracelet with Charms (set number: 41943) were be released on 1 January 2022. In September 2022, Into the Deep Bracelet with Charms (set number: 41942) and Gamer Bracelet with Charms (set number: 41943) were be retired at the end of 2022. In May 2022, Rainbow Bracelet with Charms (set number: 41953) was released on 1 June 2022. The set consists of 37 pieces. In September 2022, Rainbow Bracelet with Charms (set number: 41953) will be retired at the end of 2022. In December 2022, My Pets Bracelet (set number: 41801), Unicorns Forever Bracelet (set number: 41802) and Bracelet Designer Mega Pack (set number: 41807) were be released on 1 January 2023.

Accessories

In 2020, three sets of accessories were released on 1 March 2020. The three sets were Picture Holder (set number: 41904), Rainbow Jewelry Stand (set number: 41905) and Pineapple Pencil Holder (set number: 41906). In addition, Mini Frame (set number: 30556) polybag set was released as a promotion. Later, three sets were released on 1 June 2020. The three sets were Desk Organiser (set number: 41907), Creative Picture Frames (set number: 41914) and Jewelry Box (set number: 41915). In 2021, three sets of accessories were released on 1 January 2021. The three sets were Secret Holder (set number: 41924), Secret Boxes (set number: 41925) and Creative Party Kit (set number: 41926). In addition, Photo Holder Cube (set number: 30557) polybag set was released as a promotion. Three new sets of room décor were released on 1 June 2021. The three sets were Pencil Holder (set number: 41936), and Multi Pack – Summer Vibes (set number: 41937). In October 2021, The Lego Group announced the Pineapple Pencil Holder (set number: 41906), Desk Organizer (set number: 41907), Creative Picture Frames (set number: 41914), Jewelry Box (set number: 41915), Secret Holder (set number: 41924) and Secret Boxes (set number: 41925) were to be retired on 31 December 2021. In September 2022, Pencil Holder (set number: 41936) will be retired at the end of 2022. In December 2021, The Lego Group revealed the Cute Banana Pen Holder (set number: 41948) would be released on 1 January 2022. The set consists of 438 pieces. In addition, a promotional polybag set namely Pineapple Photo Holder and Mini Board (set number: 30560) will be released as well. In May 2022, Cute Panda Tray (set number: 41959) and Big Box (set number: 41960) were released on 1 June 2022. Cute Panda Tray (set number: 41959) consists of 517 tiles and Big Box (set number: 41960) consists of 479 tiles. Pencil Holder (set number: 40561) was released as a promotion from 8 August 2022 until 28 August 2022. The set consists of 476 tiles. In December 2022, Creative Animal Drawer (set number: 41805) will be released on 1 January 2023. The set consists of 643 tiles.

Extra DOTS

Extra DOTS Series 1 (set number: 41908) was released on 1 March 2020. The set consists of 109 tiles and offers builders to add-on to the DOTS Bracelet and room décor sets. In October 2021, The Lego Group announced the Extra DOTS Series 1 (set number: 41908) was retired at the end of 2021. Extra DOTS Series 2 (set number: 41916) was released on 1 June 2020. The set consists of 109 tiles and offers builders to add-on to the DOTS Bracelet and room décor sets. In October 2021, The Lego Group announced the Extra DOTS Series 2 (set number: 41916) was retired at the end of 2021. Extra DOTS Series 3 (set number: 41921) was released on 1 January 2021. The set consists of 107 tiles and offers builders to add-on to the DOTS Bracelet and room décor sets. In October 2021, The Lego Group announced the Extra DOTS Series 3 (set number: 41921) was retired at the end of 2021. Extra DOTS Series 4 (set number: 41931) was released on 1 March 2021. The set consists of 105 tiles and offers builders to add-on to the DOTS Bracelet and room décor sets. In October 2021, The Lego Group announced the Extra DOTS Series 4 (set number: 41931) was retired at the end of 2021. Extra DOTS Series 5 (set number: 41932) was released on 1 June 2021. The set consists of 120 tiles and offers builders to add-on to the DOTS Bracelet and room décor sets. In October 2021, The Lego Group announced the Extra DOTS Series 5 (set number: 41932) was retired at the end of 2021. Extra DOTS Series 6 (set number: 41946) was released on 1 January 2022. The set consists of 118 tiles and offers builders to add-on to the DOTS Bracelet and room décor sets. In September 2022, Extra DOTS Series 6 (set number: 41946) will be retired at the end of 2022. Extra DOTS Series 7 - Sport (set number: 41958) was released on 1 June 2022. The set consists of 115 tiles and offers builders to add-on to the DOTS Bracelet and room décor sets. In September 2022, Extra DOTS Series 7 - Sport (set number: 41958) will be retired at the end of 2022. Extra DOTS Series 8 – Glitter and Shine (set number: 41803) will be released on 1 January 2023. The set consists of 115 tiles and offers builders to add-on to the DOTS Bracelet and room décor sets.

DOTS Bag Tags

In 2021, four sets were released on 1 March 2021. The four sets were Bag Tag

Dog The dog (''Canis familiaris'' or ''Canis lupus familiaris'') is a domesticated descendant of the wolf. Also called the domestic dog, it is derived from the extinct Pleistocene wolf, and the modern wolf is the dog's nearest living relative. Do ...

(set number: 41927), Bag Tag

Narwhal The narwhal, also known as a narwhale (''Monodon monoceros''), is a medium-sized toothed whale that possesses a large "tusk" from a protruding canine tooth. It lives year-round in the Arctic waters around Greenland, Canada and Russia. It is o ...

(set number: 41928), Bag Tag

Leopard The leopard (''Panthera pardus'') is one of the five extant species in the genus '' Panthera'', a member of the cat family, Felidae. It occurs in a wide range in sub-Saharan Africa, in some parts of Western and Central Asia, Southern Russia, a ...

(set number: 41929) and Bag Tag

Panda The giant panda (''Ailuropoda melanoleuca''), also known as the panda bear (or simply the panda), is a bear species endemic to China. It is characterised by its bold black-and-white coat and rotund body. The name "giant panda" is sometimes use ...

(set number: 41930). Each set is based on specific animals and consists of 85 tiles. In August 2021, two sets were released on 1 August 2021. The two sets were Bag Tag

Dragon A dragon is a reptilian legendary creature that appears in the folklore of many cultures worldwide. Beliefs about dragons vary considerably through regions, but dragons in western cultures since the High Middle Ages have often been depicted as ...

(set number: 41939) and Bag Tag

Unicorn The unicorn is a legendary creature that has been described since antiquity as a beast with a single large, pointed, spiraling horn projecting from its forehead. In European literature and art, the unicorn has for the last thousand years o ...

(set number: 41940). In October 2021, The Lego Group announced six sets of Bag Tags were to be retired on 31 December 2021. In December 2021, The Lego Group revealed two new sets named Candy Kitty Bracelet and Bag Tag (set number: 41944) and Neon Tiger Bracelet and Bag Tag (set number: 41945) would be released on 1 January 2022. Bag Tags Mega Pack – Messaging (set number: 41949) was released on 1 March 2022. The set consists of 228 tiles. In September 2022, Candy Kitty Bracelet and Bag Tag (set number: 41944) and Neon Tiger Bracelet and Bag Tag (set number: 41945) were be retired at the end of 2022. Also Bag Tags Mega Pack – Messaging (set number: 41949) will be retired at the end of 2022.

Disney

In July 2022, Mickey & Friends Bracelets Mega Pack (set number: 41947) will be released on 1 August 2022 and based on the

Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...

cartoon characters. The set consists of 349 pieces. Each of the printed tiles included the faces of

Mickey Mouse Mickey Mouse is an animated cartoon Character (arts), character co-created in 1928 by Walt Disney and Ub Iwerks. The longtime mascot of The Walt Disney Company, Mickey is an Anthropomorphism, anthropomorphic mouse who typically wears red sho ...

Minnie Mouse Minnie Mouse is a cartoon character created by The Walt Disney Company. As the longtime sweetheart of Mickey Mouse, she is an anthropomorphic mouse with white gloves, a bow, polka-dotted dress, white bloomers, and low-heeled shoes occasionally w ...

Goofy Goofy is a cartoon character created by The Walt Disney Company. He is a tall, Anthropomorphism, anthropomorphic dog who typically wears a turtle neck and vest, with pants, shoes, white gloves, and a tall hat originally designed as a rumpled f ...

Donald Duck Donald Fauntleroy Duck is a cartoon character created by The Walt Disney Company. Donald is an anthropomorphic white duck with a yellow-orange bill, legs, and feet. He typically wears a sailor shirt and cap with a bow tie. Donald is known fo ...

Daisy Duck Daisy Duck is a cartoon character created by The Walt Disney Company. As the girlfriend of Donald Duck, she is an anthropomorphic white duck that has large eyelashes and ruffled tail feathers around her lowest region to suggest a skirt. She is ...

and

Pluto Pluto (minor-planet designation: 134340 Pluto) is a dwarf planet in the Kuiper belt, a ring of trans-Neptunian object, bodies beyond the orbit of Neptune. It is the ninth-largest and tenth-most-massive known object to directly orbit the S ...

. In July 2022, Mickey Mouse & Minnie Mouse Stitch-on Patch (set number: 41963) and Mickey Mouse & Minnie Mouse Back-to-School Project Box (set number: 41964) were released on 1 August 2022. The 2 sets based on the Disney cartoon characters.

Miscellaneous

In 2021, Lots of DOTS (set number: 41935) was released in 1 June 2021. The set consists of 1040 tiles and offers builders to add-on to the DOTS Bracelet and room décor sets. In September 2022, Lots of DOTS (set number: 41935) will be retired at the end of 2022. In 2021, Creative Designer Box (set number: 41938) was released in 1 June 2021. The set consists of 849 tiles. In September 2022, Creative Designer Box (set number: 41938) will be retired at the end of 2022. In 2022, Lots of DOTS – Lettering (set number: 41950) was released on 1 March 2022. The set consists of 722 tiles and offers builders to add-on to the DOTS message boards and room décor sets. In 2022, The Lego Group revealed two new sets named Message Board (set number: 41951) and Big Message Board (set number: 41952) would be released on 1 March 2022. In September 2022, Big Message Board (set number: 41952) will be retired at the end of 2022. In May 2022, Adhesive Patch (set number: 41954) and Stitch-on Patch (set number: 41955) was released on 1 June 2022. Both sets consists of 95 tiles.Both sets include 8×8 plates that can attached to any hard surface. In September 2022, Adhesive Patch (set number: 41954) and Stitch-on Patch (set number: 41955) were be retired at the end of 2022. In May 2022, Ice Cream Picture Frames & Bracelet (set number: 41956) was released on 1 June 2022. The sets consists of 474 tiles. In September 2022, Ice Cream Picture Frames & Bracelet (set number: 41956) will be retired at the end of 2022. In May 2022, Adhesive Patches Mega Pack (set number: 41957) was released on 1 June 2022. The sets consists of 486 tiles. The set included 8×8 plate can attached to any hard surface. In addition, Designer Toolkit – Patterns (set number: 41961) and Unicorn Creative Family Pack (set number: 41962) were released on 1 June 2022. In December 2023, Ultimate Party Kit (set number: 41806) will be released on 1 January 2023. The sets consists of 1,154 tiles.

Web shorts

Two web shorts were released on

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

to promote the theme. * ''Jay-Ann Lopez designs the ultimate gaming headset with LEGO DOTS'' is an official web short released on YouTube on 25 October 2022. It features Jay-Ann Lopez create her own gaming headset with Lego DOTS Designer Toolkit – Patterns (set number: 41961). * ''Chloe Rose expresses her creativity with LEGO DOTS'' is an official web short released on YouTube on 24 November 2022. It features Chloe Rose create her own Lego DOTS Message Boards.

App

A crossover event with

mobile Mobile may refer to: Places * Mobile, Alabama, a U.S. port city * Mobile County, Alabama * Mobile, Arizona, a small town near Phoenix, U.S. * Mobile, Newfoundland and Labrador Arts, entertainment, and media Music Groups and labels * Mobile ( ...

strategic Strategy (from Greek στρατηγία ''stratēgia'', "art of troop leader; office of general, command, generalship") is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. In the sense of the "art ...

life simulation Life simulation games form a subgenre of simulation video games in which the player lives or controls one or more virtual characters (human or otherwise). Such a game can revolve around "individuals and relationships, or it could be a simulation ...

game ''

The Sims FreePlay ''The Sims FreePlay'' is a strategic life simulation game developed by EA Mobile and later with Firemonkeys Studios. It is a freemium version of ''The Sims'' for mobile devices; it was released for iOS on December 15, 2011, released for Andro ...

'' developed by Electronic Arts’

Firemonkeys Studios Firemonkeys Studios is an Australian video game developer and video game publisher, publisher of video games, based in Melbourne, Victoria, Australia, Victoria. In May 2011, Electronic Arts announced the acquisition of Firemint for an undisclo ...

for

iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also includes ...

, Android and

Amazon Appstore Amazon Appstore is an app store for Android-compatible platforms operated by Amazon.com Services, LLC, a subsidiary of Amazon. The store is primarily used as the storefront for Amazon's Android-based Fire OS. including Amazon Fire tablets, a ...

was active from 13 June 2022 until 24 July 2022.

Other merchandise

The DOTS brand has also produced clothing and accessories for children and young adults, including collaborations with

Adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...

in 2021.

Reception

In July 2020, Lego DOTS was shortlisted for the Play Creators Awards 2020. In October 2020, Rainbow Jewellery Stand (set number: 41905) was listed on the DreamToys 2020 Christmas list of predicted bestsellers. Lego DOTS was listed on the Geoffrey's Hot Toy List for Christmas 2020 by

Toys "R" Us Toys "R" Us is an American toy, clothing, and baby product retailer owned by Tru Kids (doing business as Tru Kids Brands) and various others. The company was founded in 1957; its first store was built in April 1948, with its headquarters loc ...

Awards and nominations

In 2021, Lego DOTS won the NPD Group's Global and European Toy Industry Performance Awards.

References

External links

* {{Lego Lego themes Products introduced in 2020