LEARFIELD, formerly Learfield IMG College, is a large collegiate sports marketing company, representing more than 200 of the nation's top collegiate properties including the

NCAA The National Collegiate Athletic Association (NCAA) is a nonprofit organization that regulates student athletics among about 1,100 schools in the United States, Canada, and Puerto Rico. It also organizes the athletic programs of colleges an ...

and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Headquartered in

Plano, Texas Plano ( ) is a city in Collin County, Texas, Collin County and Denton County, Texas, United States. It had a population of 285,494 at the 2020 United States census, 2020 census. It is a principal city of the Dallas–Fort Worth metroplex. Hist ...

, LEARFIELD employs more than 2,200 people in nearly 100 offices throughout the United States. The company was created in 2018 through the combination of Endeavor's IMG College division and Learfield Communications of Missouri, managed by the Atairos Group. IMG College was formed from the acquisition of Host Communications and

The Collegiate Licensing Company The Collegiate Licensing Company (CLC) is an American collegiate trademark licensing and marketing company. Founded in 1981 by Bill Battle in Selma, Alabama, CLC is the largest and oldest collegiate licensing company in the United States and curre ...

in 2007. Additionally ISP Sports was acquired in 2010. In 2012, a joint venture with Learfield created IMG Learfield Ticket Solutions, now representing 30 universities in outsourced ticketing. Additionally, IMG College Seating, the largest premium cushion stadium seat provider in college athletics, now represents more than 90 universities nationwide, managing more than 500,000 college football stadium seats annually. The IMG College Audio Network consists of more than 2,100 radio stations airing primarily football and men's basketball games along with weekly call-in coaches' shows. The media network also includes over 100 television stations airing weekly half hour coaches' shows for most of the universities represented by the company. IMG Audio produces more than 35,000 hours of college sports programming annually for these affiliate stations. Host Communications was founded in 1974 and created one of the first college sports multimedia contracts with its creation of a radio network for the

University of Kentucky The University of Kentucky (UK, UKY, or U of K) is a Public University, public Land-grant University, land-grant research university in Lexington, Kentucky. Founded in 1865 by John Bryan Bowman as the Agricultural and Mechanical College of Kentu ...

. ISP Sports was founded in 1992 in

Winston-Salem, North Carolina Winston-Salem is a city and the county seat of Forsyth County, North Carolina, United States. In the 2020 census, the population was 249,545, making it the second-largest municipality in the Piedmont Triad region, the 5th most populous city in N ...

providing

sports marketing Sports marketing as a concept has established itself as a branch of marketing over the past few decades, however, a generally accepted definition does not exist. Academicians Kaser and Oelkers (2005, p. 9) define sports marketing as 'using spor ...

and broadcast services for collegiate athletics across the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

. In addition to the Winston-Salem headquarters, the company operates more than 90 regional offices. The organization also co-owns the

Longhorn Network Longhorn Network (LHN) is an American regional sports network owned as a joint venture between The University of Texas at Austin, ESPN and Learfield (formerly IMG College), and is operated by ESPN (itself owned jointly by The Walt Disney Company a ...

and

Campus Insiders Campus Insiders was a college sports website and internet television service. It was owned by a joint venture between IMG College and Silver Chalice. The service was oriented towards live streaming of U.S. college sports, streaming live and replay ...

, the latter through which it holds a stake in 120 Sports.

Leadership

* Cole Gahagan, CEO * Ben C. Sutton, Jr., chairman and president, IMG College *Jim Connelly, senior vice president, special projects *Mark Dyer, senior vice president, business ventures *Lou Doherty, senior vice president and general counsel *Joe Potter, senior vice president, operations *Roger VanDerSnick, chief sales and marketing officer *Andrew Judelson, senior vice president, national sales *Rick Barakat, vice president, sales strategy and operations *Andrew Giangola, vice president, strategic communications

Markets and schools

At the conference level, IMG represents The American, A10,

Big 12 The Big 12 Conference is a college athletic conference headquartered in Irving, Texas, USA. It consists of ten full-member universities. It is a member of Division I of the National Collegiate Athletic Association (NCAA) for all sports. Its f ...

Conference USA Conference USA (C-USA or CUSA) is an intercollegiate athletic conference whose current member institutions are located within the Southern United States. The conference participates in the NCAA's Division I in all sports. C-USA's offices are l ...

Horizon League The Horizon League is an 11-school collegiate athletic conference in the National Collegiate Athletic Association (NCAA) Division I, whose members are located in and near the Great Lakes region. The Horizon League founded in 1979 as the Midw ...

, MAC, MEAC, OVC, SEC and WCC, and also individually represents the NCAA, the Heisman Trophy and 26 Bowl games. The company also maintains the

IMG Academy IMG Academy is a preparatory boarding school and sports training destination in Bradenton, Florida, United States. IMG Academy is set across over 600 acres and features programs consisting of sport camps for youth athletes, adult camps, a board ...

Bradenton, Florida Bradenton ( ) is a city in and the county seat of Manatee County, Florida, Manatee County, Florida, United States. As of the 2020 United States Census, 2020 census, the city's population is 55,698. History Late 18th and early 19th centuries ...

, an athletics-focused preparatory school. IMG represents more than 90 universities in multi-media rights and more than 200 universities in trademark licensing, including, but not limited to: *

Air Force An air force – in the broadest sense – is the national military branch that primarily conducts aerial warfare. More specifically, it is the branch of a nation's armed services that is responsible for aerial warfare as distinct from an a ...

Akron Akron () is the fifth-largest city in the U.S. state of Ohio and is the county seat of Summit County. It is located on the western edge of the Glaciated Allegheny Plateau, about south of downtown Cleveland. As of the 2020 Census, the city prop ...

Alabama (We dare defend our rights) , anthem = "Alabama (state song), Alabama" , image_map = Alabama in United States.svg , seat = Montgomery, Alabama, Montgomery , LargestCity = Huntsville, Alabama, Huntsville , LargestCounty = Baldwin County, Al ...

* Appalachian State *

Arizona Arizona ( ; nv, Hoozdo Hahoodzo ; ood, Alĭ ṣonak ) is a state in the Southwestern United States. It is the 6th largest and the 14th most populous of the 50 states. Its capital and largest city is Phoenix. Arizona is part of the Fou ...

Arkansas Arkansas ( ) is a landlocked state in the South Central United States. It is bordered by Missouri to the north, Tennessee and Mississippi to the east, Louisiana to the south, and Texas and Oklahoma to the west. Its name is from the Osage ...

* Auburn * Baylor *

Boston College Boston College (BC) is a private Jesuit research university in Chestnut Hill, Massachusetts. Founded in 1863, the university has more than 9,300 full-time undergraduates and nearly 5,000 graduate students. Although Boston College is classifie ...

Bradley Bradley is an English surname derived from a place name meaning "broad wood" or "broad meadow" in Old English. Like many English surnames Bradley can also be used as a given name and as such has become popular. It is also an Anglicisation of t ...

BYU Brigham Young University (BYU, sometimes referred to colloquially as The Y) is a private research university in Provo, Utah. It was founded in 1875 by religious leader Brigham Young and is sponsored by the Church of Jesus Christ of Latter-day S ...

California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...

Central Michigan Central Michigan, also called Mid Michigan, is a region in the Lower Peninsula of the U.S. state of Michigan. As its name implies, it is the middle area of the Lower Peninsula. Lower Michigan is said to resemble a mitten, and Mid Michigan cor ...

Charlotte Charlotte ( ) is the most populous city in the U.S. state of North Carolina. Located in the Piedmont region, it is the county seat of Mecklenburg County. The population was 874,579 at the 2020 census, making Charlotte the 16th-most populo ...

Cincinnati Cincinnati ( ) is a city in the U.S. state of Ohio and the county seat of Hamilton County. Settled in 1788, the city is located at the northern side of the confluence of the Licking and Ohio rivers, the latter of which marks the state line wit ...

* Clemson *

Connecticut Connecticut () is the southernmost state in the New England region of the Northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, New York to the west, and Long Island Sound to the south. Its cap ...

Delaware Delaware ( ) is a state in the Mid-Atlantic region of the United States, bordering Maryland to its south and west; Pennsylvania to its north; and New Jersey and the Atlantic Ocean to its east. The state takes its name from the adjacent Del ...

Drake Drake may refer to: Animals * A male duck People and fictional characters * Drake (surname), a list of people and fictional characters with the family name * Drake (given name), a list of people and fictional characters with the given name * ...

Duke Duke is a male title either of a monarch ruling over a duchy, or of a member of royalty, or nobility. As rulers, dukes are ranked below emperors, kings, grand princes, grand dukes, and sovereign princes. As royalty or nobility, they are ran ...

East Carolina East Carolina University (ECU) is a public research university in Greenville, North Carolina. It is the fourth largest university in North Carolina. Founded on March 8, 1907, as a teacher training school, East Carolina has grown from its orig ...

* Elon *

Evansville Evansville is a city in, and the county seat of, Vanderburgh County, Indiana, United States. The population was 118,414 at the 2020 census, making it the state's third-most populous city after Indianapolis and Fort Wayne, the largest city in ...

Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...

Florida A&M Florida Agricultural and Mechanical University (FAMU), commonly known as Florida A&M, is a public historically black land-grant university in Tallahassee, Florida. Founded in 1887, It is the third largest historically black university in the U ...

* Florida Atlantic *

Florida State Florida State University (FSU) is a public university, public research university in Tallahassee, Florida. It is a senior member of the State University System of Florida. Founded in 1851, it is located on the oldest continuous site of higher e ...

* Furman *

George Washington George Washington (February 22, 1732, 1799) was an American military officer, statesman, and Founding Father who served as the first president of the United States from 1789 to 1797. Appointed by the Continental Congress as commander of th ...

Georgia Georgia most commonly refers to: * Georgia (country), a country in the Caucasus region of Eurasia * Georgia (U.S. state), a state in the Southeast United States Georgia may also refer to: Places Historical states and entities * Related to the ...

Georgia State Georgia state or ''variation'', may refer to: Primarily * Georgia State University ("State", "Georgia State"), a state university * Georgia (U.S. state) ("Georgia state"), a state of the United States of America Sports * sports teams of Georgia St ...

Georgia Southern Georgia Southern University (GS or Georgia Southern) is a public research university in the U.S. state of Georgia. The flagship campus is in Statesboro, and other locations include the Armstrong Campus in Savannah and the Liberty Campus in Hin ...

Georgia Tech The Georgia Institute of Technology, commonly referred to as Georgia Tech or, in the state of Georgia, as Tech or The Institute, is a public research university and institute of technology in Atlanta, Georgia. Established in 1885, it is part of ...

* Gonzaga *

Houston Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 in ...

Idaho Idaho ( ) is a state in the Pacific Northwest region of the Western United States. To the north, it shares a small portion of the Canada–United States border with the province of British Columbia. It borders the states of Montana and Wyom ...

Illinois Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. Its largest metropolitan areas include the Chicago metropolitan area, and the Metro East section, of Greater St. Louis. Other smaller metropolita ...

Illinois State Illinois State University (ISU) is a public university in Normal, Illinois. Founded in 1857 as Illinois State Normal University, it is the oldest public university in Illinois. The university emphasizes teaching and is recognized as one of th ...

Indiana Indiana () is a U.S. state in the Midwestern United States. It is the 38th-largest by area and the 17th-most populous of the 50 States. Its capital and largest city is Indianapolis. Indiana was admitted to the United States as the 19th s ...

Iowa Iowa () is a state in the Midwestern region of the United States, bordered by the Mississippi River to the east and the Missouri River and Big Sioux River to the west. It is bordered by six states: Wisconsin to the northeast, Illinois to the ...

* Iowa State *

Kansas Kansas () is a state in the Midwestern United States. Its capital is Topeka, and its largest city is Wichita. Kansas is a landlocked state bordered by Nebraska to the north; Missouri to the east; Oklahoma to the south; and Colorado to the ...

Kansas State Kansas State University (KSU, Kansas State, or K-State) is a public land-grant research university with its main campus in Manhattan, Kansas, United States. It was opened as the state's land-grant college in 1863 and was the first public instit ...

* Kent State *

Louisiana Louisiana , group=pronunciation (French: ''La Louisiane'') is a state in the Deep South and South Central regions of the United States. It is the 20th-smallest by area and the 25th most populous of the 50 U.S. states. Louisiana is borde ...

Louisiana Tech Louisiana Tech University (Louisiana Tech, La. Tech, or simply Tech) is a public research university in Ruston, Louisiana. It is part of the University of Louisiana System and classified among "R2: Doctoral Universities – High research activi ...

Louisville Louisville ( , , ) is the largest city in the Commonwealth of Kentucky and the 28th most-populous city in the United States. Louisville is the historical seat and, since 2003, the nominal seat of Jefferson County, on the Indiana border. ...

* Loyola Chicago * Marquette *

Marshall Marshall may refer to: Places Australia * Marshall, Victoria, a suburb of Geelong, Victoria Canada * Marshall, Saskatchewan * The Marshall, a mountain in British Columbia Liberia * Marshall, Liberia Marshall Islands * Marshall Islands, an i ...

Miami (FL) Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a coastal metropolis and the county seat of Miami-Dade County in South Florida, United States. With a population of 442,241 at the ...

* Miami (OH) *

Michigan Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and the ...

Minnesota Minnesota () is a state in the upper midwestern region of the United States. It is the 12th largest U.S. state in area and the 22nd most populous, with over 5.75 million residents. Minnesota is home to western prairies, now given over to ...

Mississippi State Mississippi State University for Agriculture and Applied Science, commonly known as Mississippi State University (MSU), is a public land-grant research university adjacent to Starkville, Mississippi. It is classified among "R1: Doctoral Univer ...

Missouri Missouri is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. Ranking List of U.S. states and territories by area, 21st in land area, it is bordered by eight states (tied for the most with Tennessee ...

Missouri State Missouri State University (MSU or MO State), formerly Southwest Missouri State University, is a public university in Springfield, Missouri. Founded in 1905 as the Fourth District Normal School, it is the state's second largest university by enr ...

Nebraska Nebraska () is a state in the Midwestern region of the United States. It is bordered by South Dakota to the north; Iowa to the east and Missouri to the southeast, both across the Missouri River; Kansas to the south; Colorado to the southwe ...

Nevada Nevada ( ; ) is a U.S. state, state in the Western United States, Western region of the United States. It is bordered by Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. N ...

Northern Illinois Northern Illinois is a region generally covering the northern third of the U.S. state of Illinois. The region is by far the most populous of Illinois with nearly 9.7 million residents as of 2010. Economics Northern Illinois is dominated by t ...

Northern Iowa Iowa () is a U.S. state, state in the Midwestern United States, Midwestern region of the United States, bordered by the Mississippi River to the east and the Missouri River and Big Sioux River to the west. It is bordered by six states: Wiscon ...

* Notre Dame *

Ohio Ohio () is a state in the Midwestern region of the United States. Of the fifty U.S. states, it is the 34th-largest by area, and with a population of nearly 11.8 million, is the seventh-most populous and tenth-most densely populated. The sta ...

Ohio State The Ohio State University, commonly called Ohio State or OSU, is a public land-grant research university in Columbus, Ohio. A member of the University System of Ohio, it has been ranked by major institutional rankings among the best public ...

Oklahoma State Oklahoma (; Choctaw: ; chr, ᎣᎧᎳᎰᎹ, ''Okalahoma'' ) is a state in the South Central region of the United States, bordered by Texas on the south and west, Kansas on the north, Missouri on the northeast, Arkansas on the east, New ...

* Ole Miss *

Oregon Oregon () is a U.S. state, state in the Pacific Northwest region of the Western United States. The Columbia River delineates much of Oregon's northern boundary with Washington (state), Washington, while the Snake River delineates much of it ...

Penn State #Redirect Pennsylvania State University The Pennsylvania State University (Penn State or PSU) is a Public university, public Commonwealth System of Higher Education, state-related Land-grant university, land-grant research university with campu ...

Pittsburgh Pittsburgh ( ) is a city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, United States, and the county seat of Allegheny County, Pennsylvania, Allegheny County. It is the most populous city in both Allegheny County and Wester ...

Rhode Island Rhode Island (, like ''road'') is a U.S. state, state in the New England region of the Northeastern United States. It is the List of U.S. states by area, smallest U.S. state by area and the List of states and territories of the United States ...

Rice Rice is the seed of the grass species ''Oryza sativa'' (Asian rice) or less commonly ''Oryza glaberrima ''Oryza glaberrima'', commonly known as African rice, is one of the two domesticated rice species. It was first domesticated and grown i ...

Richmond Richmond most often refers to: * Richmond, Virginia, the capital of Virginia, United States * Richmond, London, a part of London * Richmond, North Yorkshire, a town in England * Richmond, British Columbia, a city in Canada * Richmond, California, ...

Rutgers Rutgers University (; RU), officially Rutgers, The State University of New Jersey, is a public land-grant research university consisting of four campuses in New Jersey. Chartered in 1766, Rutgers was originally called Queen's College, and w ...

* Saint Louis * St. John's *

South Alabama South Alabama is the various parts of southern Alabama. Although it is not a strictly defined geographic region, it generally includes all Alabama counties south of the Black Belt. In that view, ''South Alabama'' consists of just the two counties ...

South Carolina )''Animis opibusque parati'' ( for, , Latin, Prepared in mind and resources, links=no) , anthem = " Carolina";" South Carolina On My Mind" , Former = Province of South Carolina , seat = Columbia , LargestCity = Charleston , LargestMetro = ...

Southern Illinois Southern Illinois, also known as Little Egypt, is the southern third of Illinois, principally along and south of Interstate 64. Although part of a Midwestern state, this region is aligned in culture more with that of the Upland South than the Mi ...

Southern Miss The University of Southern Mississippi (Southern Miss or USM) is a public research university with its main campus located in Hattiesburg, Mississippi. It is accredited by the Southern Association of Colleges and Schools to award bachelor's, ma ...

* Syracuse * TCU *

Tennessee Tennessee ( , ), officially the State of Tennessee, is a landlocked state in the Southeastern region of the United States. Tennessee is the 36th-largest by area and the 15th-most populous of the 50 states. It is bordered by Kentucky to th ...

Texas Texas (, ; Spanish language, Spanish: ''Texas'', ''Tejas'') is a state in the South Central United States, South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2 ...

Texas Tech Texas Tech University (Texas Tech, Tech, or TTU) is a public research university in Lubbock, Texas. Established on , and called Texas Technological College until 1969, it is the main institution of the five-institution Texas Tech University Sys ...

Troy Troy ( el, Τροία and Latin: Troia, Hittite language, Hittite: 𒋫𒊒𒄿𒊭 ''Truwiša'') or Ilion ( el, Ίλιον and Latin: Ilium, Hittite language, Hittite: 𒃾𒇻𒊭 ''Wiluša'') was an ancient city located at Hisarlik in prese ...

Tulane Tulane University, officially the Tulane University of Louisiana, is a private research university in New Orleans, Louisiana. Founded as the Medical College of Louisiana in 1834 by seven young medical doctors, it turned into a comprehensive pub ...

* UAB * UCF *

UCLA The University of California, Los Angeles (UCLA) is a public land-grant research university in Los Angeles, California. UCLA's academic roots were established in 1881 as a teachers college then known as the southern branch of the California St ...

* UNC Greensboro *

UNC Wilmington The University of North Carolina Wilmington (UNCW or UNC Wilmington) is a public research university in Wilmington, North Carolina. It is part of the University of North Carolina System and enrolls 17,499 undergraduate and graduate students eac ...

University of Oklahoma The University of Oklahoma (OU) is a Public university, public research university in Norman, Oklahoma. Founded in 1890, it had existed in Oklahoma Territory near Indian Territory for 17 years before the two Territories became the state of Oklahom ...

UNLV The University of Nevada, Las Vegas (UNLV) is a public land-grant research university in Paradise, Nevada. The campus is about east of the Las Vegas Strip. It was formerly part of the University of Nevada from 1957 to 1969. It includes th ...

* USF *

Utah Utah ( , ) is a state in the Mountain West subregion of the Western United States. Utah is a landlocked U.S. state bordered to its east by Colorado, to its northeast by Wyoming, to its north by Idaho, to its south by Arizona, and to it ...

UTEP The University of Texas at El Paso (UTEP) is a public research university in El Paso, Texas. It is a member of the University of Texas System. UTEP is the second-largest university in the United States to have a majority Mexican American stu ...

* Vanderbilt * Villanova *

Virginia Tech Virginia Tech (formally the Virginia Polytechnic Institute and State University and informally VT, or VPI) is a Public university, public Land-grant college, land-grant research university with its main campus in Blacksburg, Virginia. It also ...

* Wake Forest *

Washington Washington commonly refers to: * Washington (state), United States * Washington, D.C., the capital of the United States ** A metonym for the federal government of the United States ** Washington metropolitan area, the metropolitan area centered o ...

Washington State Washington (), officially the State of Washington, is a state in the Pacific Northwest region of the Western United States. Named for George Washington—the first U.S. president—the state was formed from the western part of the Washington ...

West Virginia West Virginia is a state in the Appalachian, Mid-Atlantic and Southeastern regions of the United States.The Census Bureau and the Association of American Geographers classify West Virginia as part of the Southern United States while the Bur ...

Western Kentucky Western Kentucky is the western portion of the U.S. state of Kentucky. It generally includes part or all of several more widely recognized regions of the state. ;Always included * The Jackson Purchase, the state's westernmost generally recogniz ...

* Wisconsin–Madison * Wofford *

Youngstown State Youngstown State University (YSU or Youngstown State) is a public university in Youngstown, Ohio. It was founded in 1908 and is the easternmost member of the University System of Ohio. The university is composed of six undergraduate colleges an ...

References

{{American broadcast radio Sports radio in the United States Companies based in Winston-Salem, North Carolina Akron Zips Houston Cougars Virginia Tech Hokies Notre Dame Fighting Irish football announcers

Leadership

Markets and schools

See also

References