Leader Price, (full name: ''Société S.A. Leader Price Holding''), is a French
discount store
A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down cost ...
chain of the
Groupe Casino
Casino Group or Casino Guichard-Perrachon is a French mass-market retail group. It was founded on 2 August 1898 by Geoffroy Guichard under the corporate name Guichard-Perrachon & Co.
Casino Group is the source of many innovations such as the ...
, headquartered in
Paris
Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...
, France.
History
In September 1989, Leader Price was created after the opening of the first store in Paris by
Jean Baud and
Albert Baussan. From 1989, the chain primarily extended in Paris, with the American group
TLC Beatrice
Beatrice Foods Company was a major American food processing company founded in 1894. In 1987, its international food operations were sold to Reginald Lewis, a corporate attorney, creating TLC Beatrice International, after which the majority of ...
becoming the main shareholder.
In September 1997, the Casino group took over Leader Price, with 250 stores (and
Franprix, 400 stores) from TLC Beatrice, and opened Leader Price in Belgium.
In March 2010, the chain modernized and changed its logo to a more simple one. Leader Price now has over 500 stores in France.
At the end of November 2020, German discount giant
Aldi Nord
Aldi (stylised as ALDI) is the common company brand name of two German multinational family-owned discount supermarket chains operating over 10,000 stores in 20 countries. The chain was founded by brothers Karl and Theo Albrecht in 1946, when t ...
announced that it had agreed to buy 547 Leader Price stores plus three logistics centers. The purchase prices was to be €717 million and the stores are expected to be integrated into Aldi by 2021.
Leader Price around the world
References
External links
Leader Price
Leader Price Belgium
Leader Price Martinique
Leader Price Argentina
Groupe Casino
Companies based in Île-de-France
Retail companies of France
Retail companies established in 1989
Discount stores
1989 establishments in France
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