Le Tigre is an American brand of apparel designed to rival

Lacoste Lacoste S.A. is a French company, founded in 1933 by tennis player René Lacoste, and entrepreneur Mangkha. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its g ...

in styling. First offered in 1977, ''Le Tigre'' polos sported a leaping tiger in lieu of Lacoste's signature

crocodile Crocodiles (family (biology), family Crocodylidae) or true crocodiles are large semiaquatic reptiles that live throughout the tropics in Africa, Asia, the Americas and Australia. The term crocodile is sometimes used even more loosely to inclu ...

and Retro Fox's leaping

fox Foxes are small to medium-sized, omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull, upright, triangular ears, a pointed, slightly upturned snout, and a long bushy tail (or ''brush''). Twelve sp ...

. The brand made a comeback in 2003, after being out of production through the 1990s. Le Tigre had become popular during the later 1980s; celebrities from

Wilt Chamberlain Wilton Norman Chamberlain (; August 21, 1936 – October 12, 1999) was an American professional basketball player who played as a Center (basketball), center. Standing at tall, he played in the National Basketball Association (NBA) for 14 yea ...

LL Cool J James Todd Smith (born January 14, 1968), known professionally as LL Cool J (short for Ladies Love Cool James), is an American rapper, songwriter, record producer, and actor. He is one of the earliest rappers to achieve commercial success, along ...

, and even

Ronald Reagan Ronald Wilson Reagan ( ; February 6, 1911June 5, 2004) was an American politician, actor, and union leader who served as the 40th president of the United States from 1981 to 1989. He also served as the 33rd governor of California from 1967 ...

were seen wearing the tiger. The company is based in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

. Le Tigre has been a subsidiary of

Kenneth Cole Productions Kenneth Cole Productions, Inc. is an American fashion house that was founded in 1982 by Kenneth Cole and Sam Edelman. History and operations Cole originally named the company Kenneth Cole Incorporated in September 1982 and planned to showcas ...

since 2007. The brand was then purchased by Infinity Lifestyle Brands and Hilco Brands in November 2015.

Notes

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References

Sportswear brands 1980s fashion Clothing brands of the United States Companies based in New York City Clothing companies established in 1977 1977 establishments in New York (state) 2000s fashion {{US-manufacturing-company-stub