''Le Jardin des Modes'' was a French language women's fashion magazine published monthly in France between 1922 and 1997.

History and profile

The magazine was first published in April 1922 as ''L'Illustration des Modes'' and aimed to a cutting edge group of fashion passionates. The founders were Lucien Vogel and his brother-in-law Michel de Brunhoff. It offered a mix of beautiful illustrations, pattern making examples and cooking recipes. In 1923 the magazine was acquired by

Condé Nast Condé Nast () is a global mass media company founded in 1909 by Condé Montrose Nast, and owned by Advance Publications. Its headquarters are located at One World Trade Center in the Financial District of Lower Manhattan. The company's media ...

. From June 1940 until September 1944 during the

German occupation German-occupied Europe refers to the sovereign countries of Europe which were wholly or partly occupied and civil-occupied (including puppet governments) by the military forces and the government of Nazi Germany at various times between 1939 an ...

the magazine stopped being published. In the 1950s the magazine took the lead, making it the reference for ready to wear. Its title changed to ''Jardin des Modes'' during this period. In 1954 the publishers

Hachette Hachette may refer to: * Hachette (surname) * Hachette (publisher), a French publisher, the imprint of Lagardère Publishing ** Hachette Book Group, the American subsidiary ** Hachette Distribution Services, the distribution arm See also * Hachett ...

bought it out and Jacques Moutin (from 1948 till 1961) becomes the creative director. A number of then unknown but soon to be famous photographers like

Frank Horvat Frank Horvat (28 April 192821 October 2020) was an Italian photographer who lived and worked in France. He is best known for his fashion photography, published between the mid 1950s and the late 1980s. Horvat's photographic opus includes photojou ...

(from 1957),

Jeanloup Sieff Jeanloup Sieff (November 30, 1933 – September 20, 2000) was a French photographer. He was born in Paris to Polish parents. He was a photography student of Gertrude Fehr. He is famous for his portraits of politicians, famous artists, landscapes, ...

(from 1959), and

Helmut Newton Helmut Newton (born Helmut Neustädter; 31 October 192023 January 2004) was a German-Australian photographer. The ''New York Times'' described him as a "prolific, widely imitated fashion photographer whose provocative, erotically charged black-a ...

(from 1961) were published there. Due to a severe financial crisis in the late 1960s, the magazine stopped being published in 1971. From 1977 to 1979 it was published again, with

Milton Glaser Milton Glaser (June 26, 1929June 26, 2020) was an American graphic designer. His most notable designs include the I Love New York logo, a 1966 poster for Bob Dylan, and the logos for DC Comics, Stony Brook University and Brooklyn Brewery. In 1954 ...

as the art director. ''Jardin des Modes'' was a reference for the haute couture and ready to wear trends as well as being the place to find news about fashion, photography, design, architecture and art until 1997 when it ceased publication.

References

External links

''Jardin Des Modes'' Official website
{{DEFAULTSORT:Jardin des Modes 1922 establishments in France 1997 disestablishments in France Defunct Condé Nast magazines Defunct magazines published in France French-language magazines Monthly magazines published in France Women's magazines published in France Magazines established in 1922 Magazines disestablished in 1997 Women's fashion magazines