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Bronta Laron Profit (born August 5, 1977) is an American professional
basketball coach Basketball coaching is the act of directing and strategizing the behavior of a basketball team or individual basketball player. Basketball coaching typically encompasses the improvement of individual and team offensive and defensive skills, as well ...
and former professional
basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular court A court is any person or institution, often as a government institution, with the authority to Adjudication, ...

basketball
player.


Early life and college

Profit was born in
Charleston, South Carolina Charleston is the largest city in the U.S. state of South Carolina, the county seat of Charleston County, South Carolina, Charleston County, and the principal city in the Charleston metropolitan area, South Carolina, Charleston–North Charle ...

Charleston, South Carolina
. Because his stepfather James Truiett served in the
United States Air Force The United States Air Force (USAF) is the air File:Atmosphere gas proportions.svg, Composition of Earth's atmosphere by volume, excluding water vapor. Lower pie represents trace gases that together compose about 0.043391% of the atmosph ...

United States Air Force
, Profit lived in various Air Force bases as a child including
Kirtland Air Force Base Kirtland Air Force Base is a United States Air Force base located in the southeast quadrant of the Albuquerque, New Mexico, Albuquerque, New Mexico urban area, adjacent to the Albuquerque International Sunport. The base was named for the earl ...
in
Albuquerque, New Mexico Albuquerque ( , ), ; kee, Arawageeki; tow, Vakêêke; zun, Alo:ke:k'ya; apj, Gołgéeki'yé. abbreviated as ABQ, is the most populous city in the U.S. state of New Mexico ) , population_demonym = New Mexican ( es, Neomexicano, Neomejica ...
,
Howard Air Force Base Howard Air Force Base is a former United States Air Force base located in Panama. It discontinued military operations on 1 November 1999 as a result of the Torrijos-Carter Treaties, which specified that US military facilities in the former Pana ...
in the
Panama Canal Zone The Panama Canal Zone ( es, Zona del Canal de Panamá), also simply known as the Canal Zone, was an unincorporated territory Under United States The United States of America (USA), commonly known as the United States (U.S. or US), o ...

Panama Canal Zone
,
Dover Air Force Base Dover Air Force Base or Dover AFB is a United States Air Force base under the operational control of the Air Mobility Command (AMC), located southeast of the city of Dover, Delaware. 436th AW is the host wing and runs the busiest and largest air ...
in
Dover, Delaware Dover () is the capital and second-largest city of the U.S. state In the United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United Sta ...
. In 1995, Profit graduated from
Caesar Rodney High School Caesar Rodney High School is a public high school located in Camden, Delaware, just south of Dover, Delaware, Dover. The school is in Caesar Rodney School District. Its enrollment is over 2,000. During 1983 to 1984, Caesar Rodney was recognized ...
in
Camden, Delaware Camden is a town in Kent County, Delaware Delaware ( ) is a state in the Mid-Atlantic (United States), Mid-Atlantic region of the United States, bordering Maryland to its south and west; Pennsylvania to its north; and New Jersey and the A ...
as an honor student who scored over 1000 on his first attempt at the
SAT The SAT ( ) is a standardized test A standardized test is a test Test(s), testing, or TEST may refer to: * Test (assessment), an educational assessment intended to measure the respondents' knowledge or other abilities Arts and entertainme ...

SAT
exam. From 1995 to 1999, Profit attended the
University of Maryland, College Park The University of Maryland, College Park (University of Maryland, UMD, or simply Maryland) is a public university, public Land-grant university, land-grant research university in College Park, Maryland. Founded in 1856, UMD is the Flagship un ...
. With the Maryland Terrapins basketball team, Profit played as a
small forward The small forward (SF), also known as the three, is one of the five Basketball position, positions in a regulation basketball game. Small forwards are typically shorter, quicker, and leaner than Power forward (basketball), power forwards and Cente ...
and earned all-conference all four seasons: Honorable Mention All-
ACC ACC most often refers to: *Atlantic Coast Conference, an NCAA Division I collegiate athletic conference located in the US *American College of Cardiology, A US-based nonprofit medical association that bestows credentials upon cardiovascular specia ...
as a freshman then for his other three seasons third-team All-ACC. In his junior year, Profit led the ACC in steals with 2.7 steals per game and led the Terrapins in scoring with 15.8 points per game. Profit was an honorable mention All-American as a junior. In his senior year, Profit averaged 12.6 points, 4.6 rebounds, and 2.3 assists per game.


Professional career


First stint with Wizards (1999–2001)

In the
1999 NBA draft The 1999 NBA Draft #REDIRECT NBA draft#REDIRECT NBA draft The NBA draft is an annual event dating back to 1947 in which the teams from the National Basketball Association The National Basketball Association (NBA) is a professional bask ...
, the
Orlando Magic The Orlando Magic are an American professional basketball team based in Orlando, Florida. The Magic compete in the National Basketball Association (NBA) as a member of the league's Eastern Conference (NBA), Eastern Conference Southeast Division ...
selected Profit in the second round as the 38th pick overall. Profit hoped to transition to a
shooting guard The shooting guard (SG), also known as the two, two guard or off guard,Shooting guards are 6'3"–6'7"BBC Sports academy URL last accessed 2006-09-09. is one of the five traditional positions in a regulated basketball Basketball is a tea ...
professionally. On September 22, 1999, the Magic traded Profit to the
Washington Wizards The Washington Wizards are an American professional basketball team based in Washington, D.C. The Wizards compete in the National Basketball Association (NBA) as a member of the league's Eastern Conference (NBA), Eastern Conference Southeast D ...
for a second-round draft pick in the
2001 NBA draft The 2001 NBA draft took place on June 27, 2001 in New York City, New York. Kwame Brown became the first high school player to be drafted with the first overall pick in the history of the NBA. The selection of Kwame Brown by the Washington Wizards, ...
. In his rookie season () with the Wizards, Profit played in 33 games, averaging 1.5 points and 6.8 minutes, and missed 21 games due to
tendinitis Tendinopathy, a type of tendon A tendon or sinew is a tough, high-tensile-strength band of dense fibrous connective tissue that connects muscle Skeletal muscles (commonly referred to as muscles) are organs An organ is a group of tis ...

tendinitis
in a
knee In human Humans (''Homo sapiens'') are the most abundant and widespread species In biology, a species is the basic unit of biological classification, classification and a taxonomic rank of an organism, as well as a unit of biodivers ...

knee
. On April 18, 2000, Profit scored a season-high 10 points against the
Boston Celtics The Boston Celtics ( ) are an American professional basketball team based in Boston Boston (, ), officially the City of Boston, is the capital city, capital and List of municipalities in Massachusetts, most populous city of the Commonwea ...
. The following season, Profit played in 35 games and started the final 12 games of the regular season. Profit averaged 9.7 points, 5.8 assists, and 3.9 rebounds and scored a season-high 18 points twice. Against the
Houston Rockets The Houston Rockets are an American professional basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular court A court is any person or institution, often ...
on March 31, 2001, Profit reached season highs in steals (7) and rebounds (8). On April 14 against the
Chicago Bulls The Chicago Bulls are an American professional basketball team based in Chicago. The Bulls compete in the National Basketball Association (NBA) as a member of the league's Eastern Conference (NBA), Eastern Conference Central Division (NBA), Ce ...

Chicago Bulls
, Profit had his first
double-double In basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular court A court is any person or institution, often as a government institution, with the authorit ...
in his career from scoring 12 points and a season-high 14 assists. The Wizards traded Profit to the Orlando Magic, the team that originally drafted Profit, for the draft rights to Brendan Haywood on August 1, 2001. The Magic waived Profit on October 15, and team general manager John Gabriel (basketball), John Gabriel explained that releasing Profit was the cost of trading the first-round pick Haywood.


First international stint (2002–2004)

Profit would then play internationally from 2002 to 2004. Starting in January 2002, Profit played six games with Sutor Basket Montegranaro, Premiata Montegranaro of the Italian Lega Basket Serie A and averaged 13.7 points, 2.8 rebounds, 1.2 assists, and 2.2 steals. From January 2003 to 2004, Profit played with the Guangdong Southern Tigers of the Chinese Basketball Association (CBA). In his second season with the Southern Tigers, Profit averaged 5.1 points and 1.8 rebounds per game. The Guangdong Southern Tigers also won the CBA championship in 2004. During his stint abroad, Profit also attended training camp with the NBA's Milwaukee Bucks in October 2002 and participated with the Philadelphia 76ers in 2003 NBA Summer League.


Second stint with Wizards (2004–2005)

On October 1, 2004, Profit re-signed with the Washington Wizards as a free agent. Profit scored 11 points in the October 21 preseason 92–83 victory over the 2004 NBA Finals, defending champion Detroit Pistons. Because he had to fill in roles for injured players and was a free agent who had not played an NBA game in over two years, Profit played longer than expected in that game. After cutting Billy Thomas (basketball), Billy Thomas, the Wizards awarded Profit the 15th and final team roster spot. Entering the , the Wizards had only eight available players for opening night, and four (including leading scorers Gilbert Arenas and Larry Hughes) were serving suspensions. Despite these shortcomings, the Wizards rallied from a 19-point deficit to defeat the Memphis Grizzlies 102–91 on the season opener of November 3, 2004. Profit led the Wizards in assists (with 6) and scored 11 points. On March 5, 2005, Profit made the winning tip shot with 3.1 seconds left for the Wizards to defeat the Charlotte Bobcats 86–84. After 2005 NBA All-Star Game, All-Star forward Antawn Jamison left the game during the third quarter with a sore knee, Wizards coach Eddie Jordan (basketball), Eddie Jordan kept Profit for the rest of the game. The Wizards made the NBA Playoffs in 2005 for the first time in eight seasons and had not won a playoff game since 1988. Ultimately, the number-one Eastern Conference team Miami Heat swept the Wizards in four games in the 2005 Eastern Conference Semifinals. Profit played in 42 games (including 4 starts) with Washington during the breakout 2004–05 season and averaged 3.2 points, 1.8 rebounds, and 0.9 assists.


Los Angeles Lakers (2005–2006)

On August 2, 2005, the Washington Wizards traded Profit and Kwame Brown to the Los Angeles Lakers for Caron Butler and Chucky Atkins. Profit played in 25 games and started one game. In his one start, the November 20, 2005 loss to the
Chicago Bulls The Chicago Bulls are an American professional basketball team based in Chicago. The Bulls compete in the National Basketball Association (NBA) as a member of the league's Eastern Conference (NBA), Eastern Conference Central Division (NBA), Ce ...

Chicago Bulls
, Profit played 18 minutes, scored two points off free throws, and made two defensive rebounds and one assist. On December 21, 2005, Profit suffered a season-ending ruptured achilles tendon after substituting into a game for Kobe Bryant, who had just scored 62 points in 3 quarters against the Dallas Mavericks. The Lakers waived Profit on January 17, 2006 to make room for rookie Ronny Turiaf.


Second international stint (2006–2010)

On December 12, 2006, Anadolu Efes S.K. of the Turkish Basketball League signed Profit to a one-month contract with a full-season option. In seven games with Anadolu Efes, Profit averaged 3.1 points, 3.1 rebounds, and 1.3 assists. Efes released Profit in mid-February 2007. Profit later joined the team Grises de Humacao, part of the Puerto Rican league Baloncesto Superior Nacional, BSN, wearing jersey #7. In his debut with Grises on April 25, 2007, Profit had 15 points, 8 rebounds, and 4 assists in the loss. He suffered a torn hamstring in early May 2007. However, Profit later returned in mid-month and scored 23 points in a 105–97 win over Cangrejeros de Santurce (basketball), Cangrejeros de Santurce on May 14. In a May 18 overtime loss, Profit scored 26. Grises waived Profit by the end of the month. In the 2007 season, Profit played 10 games and averaged 18.5 points, 7.3 rebounds, and 2.4 assists. Libertad de Sunchales#Basketball, Club Deportivo Libertad of the Argentine Liga Nacional de Básquet, LNB signed Profit on February 7, 2008. The team won the LNB championship in 2008.


Coaching career

Profit joined the
Orlando Magic The Orlando Magic are an American professional basketball team based in Orlando, Florida. The Magic compete in the National Basketball Association (NBA) as a member of the league's Eastern Conference (NBA), Eastern Conference Southeast Division ...
as an assistant coach on August 30, 2012.


NBA career statistics


Regular season

, - , style="text-align:left;", , style="text-align:left;", 1999–2000 Washington Wizards season, Washington , 33 , , 1 , , 6.8 , , .356 , , .176 , , .400 , , .8 , , .8 , , .2 , , .1 , , 1.5 , - , style="text-align:left;", , style="text-align:left;", 2000–01 Washington Wizards season, Washington , 35 , , 12 , , 17.3 , , .394 , , .269 , , .733 , , 1.8 , , 2.5 , , 1.0 , , .3 , , 4.3 , - , style="text-align:left;", , style="text-align:left;", 2004–05 Washington Wizards season, Washington , 42 , , 4 , , 10.2 , , .438 , , .286 , , .640 , , 1.8 , , .9 , , .4 , , .1 , , 3.2 , - , style="text-align:left;", , style="text-align:left;", 2005–06 Los Angeles Lakers season, L. A. Lakers , 25 , , 1 , , 11.2 , , .476 , , .167 , , .875 , , 1.7 , , .6 , , .4 , , .2 , , 4.2 , - class="sortbottom" , style="text-align:center;" colspan="2", Career , 135 , , 18 , , 11.4 , , .419 , , .236 , , .712 , , 1.5 , , 1.2 , , .5 , , .2 , , 3.3


Playoffs

, - , style="text-align:left;", 2005 NBA playoffs, 2005 , style="text-align:left;", 2004–05 Washington Wizards season, Washington , 3 , , 0 , , 1.7 , , .000 , , , , , , .3 , , .3 , , .0 , , .0 , , .0


References


External links


Maryland Terrapins bio
{{DEFAULTSORT:Profit, Laron 1977 births Living people African-American basketball players American expatriate basketball people in Argentina American expatriate basketball people in China American expatriate basketball people in Italy American expatriate basketball people in Turkey American men's basketball players Anadolu Efes S.K. players Baloncesto Superior Nacional players Basketball players from Delaware Basketball players from Albuquerque, New Mexico Basketball players from South Carolina Caciques de Humacao players Guangdong Southern Tigers players Libertad de Sunchales basketball players Los Angeles Lakers players Maryland Terrapins men's basketball players Orlando Magic draft picks People from Dover, Delaware Point guards Shooting guards Small forwards Sportspeople from Charleston, South Carolina Washington Wizards players 21st-century African-American people 20th-century African-American people