Lap Power were a

Swedish Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used by ...

publicly listed company that was started in 1991Resterna av ett börsbolag
he remains of a public companyDagens Industri 2000-06-29 that during the 1990s sold (mainly portable) personal computers and computer accessories. A lot of attention and controversy came from provocative advertising featuring Helen Wellton posing scantily clad to sell their computers. (HTML 41 kB) The company was owned by Mr and Mrs Helen Wellton (b.1961) and Claes Wellton Persson. Lap Power's new owners plunged the company into bankruptcy in 2000.

JämO against Helen Wellton

Company ads where Helen Wellton occurred frequently on the picture together with the company's products attracted the

Equality Ombudsman The Equality Ombudsman ( sv, Diskrimineringsombudsmannen, , discrimination ombudsman, DO; formerly sv, Jämställdhetsombudsmannen, , equality ombudsman, label=none, JämO) is a government agency in Sweden tasked with supervising the laws relati ...

's (JämO) attention. The ads were reported twice by the Ombudsman to the Industry and Commerce Ethics against sexist advertising (ERK). The first time she was freed. The second time, she was convicted of her smile, which ERK considered "signaling sexual overtures".

History

The corner stones for Lap Power were done in mid-1990s but it wasn't until 1991 that it started for real. The first big order came from the

Swedish Armed Forces The Swedish Armed Forces ( sv, Försvarsmakten, "the Defense Force") is the government agency that forms the armed forces of Sweden, tasked with the defense of the country as well as with promoting Sweden's wider interests, supporting internati ...

. That ordered a number of camouflage painted "towable" computers. It could best be described as a stationary machine that had been assembled together with a foldable screen. These clumsy models became little of a specialty for the company in the beginning and the possibilities were soon realised. My thought was that in the feature all one would need was a small portable computer and no stationary. I was the first in the world to market a package that consisted of a portable computer, a big monitor, big keyboard and a mouse for office workplaces, says Claes Persson (the former CEO). Persson also says he was the first with a docking strip that fit portable computers. In the docking strip, screen, keyboard and mouse were always connected. Too bad I didn't patent this.

References

Defunct companies of Sweden Defunct computer companies of Sweden

JämO against Helen Wellton

History

Further reading

References