Líder (Spanish for ''Leader'') is a Chilean hypermarket chain originally owned and operated by

Distribución y Servicio Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...

(DyS) but sold to US American corporation Walmart in 2009.Chile Wal-Mart affiliate D&S year profit tumbles
by Manuel Frias, Reuters, 27-02-2009, access date 27-02-2009Nuestra Historia
Líder.cl, access date 27-02-2009

Overview

There are 251 Líders in the Republic of Chile including the original hypermarket (97) in addition to the express (154) concepts complemented by the Lider.cl website. The stores sell groceries, home electronics, school supplies, toys, tools and home supplies. Most also have a small indoor strip mall, usually featuring fast food.

History

Líder's origins lie in the 1893 establishment of

(D y S) as an important distribution company. That company opened the Tres Montes general store in 1921. In 1957, the company opened Latin America's first supermarket in

Santiago, Chile Santiago (, ; ), also known as Santiago de Chile, is the capital (political), capital and largest city of Chile as well as one of the largest cities in the Americas. It is the center of Chile's most densely populated Regions of Chile, region, t ...

followed by the opening Ekono a discount supermarket in 1984. In 1995, the Líder hypermarket was born and was followed by the Líder Vecino neighborhood markets and Líder Express concepts in 2000 and 2003 respectively. The company added a membership warehouse store in 2007.Wal-Mart's Entry Into Chile Market Threatens Cuban Rum
by Pascale Bonnefoy, January 22, 2007, Global Post/The Huffington Post, access date 27-02-2009 The company was acquired by Walmart in 2009. Walmart purchased a 58.3% share in the D y S company with the remainder in the hands of the Ibáñez Scott brothers.
Associated Press, 23-02-2009, access date 27-02-2009 In addition to this Walmart has followed up with an offer to purchase the remaining stock from the brothers. The company divested from any Cuban products like rum due to the embargo on Cuban products between the United States and any American company or subsidiary causing a consumer outcry and legal hurdle for Walmart since this violates Chilean free market and competition laws. Líder stores began selling Cuban products in addition to products from countries banned in the United States at half price to eliminate them from stock before the merger was complete. This caused a buying frenzy of Cuban rum that made headlines. This also caused an uproar from the public that was accustomed to certain products from certain countries. The largest retailing in the country no longer importing certain goods will certainly raise the price. Competitor Jumbo was inspired to begin a publicity campaign that they did not discriminate in their product selection by nationality. In fact, several members of the

National Congress of Chile The National Congress of Chile ( es, Congreso Nacional de Chile) is the legislative branch of the government of the Republic of Chile. The National Congress of Chile was founded on July 4, 1811. It is a bicameral legislature composed of the Cham ...

wrote a bill that would make it illegal to discriminate merchandise by country of origin. The Chilean authorities have stated that individual companies have wide latitude in determining what products they do and do not sell and why, however some in congress have insisted this move violates fair competition laws. All Líder stores are unionized and offer full benefits. The takeover by Walmart has made union leaders anxious due to Walmart's reputation for union busting. Líder stores also employ child labor, bagging groceries; they must however be in school, according to the Labor Code. The company competes with Cencosud's Jumbo and Santa Isabel supermarkets, SMU's Unimarc, as well as the smaller Tottus.Living In Chile, Retail Planet

References

External links

Official website
{{DEFAULTSORT:Lider Hypermarkets Walmart Retail companies established in 1995 Retail companies of Chile Supermarkets of Chile 1995 establishments in Chile 2009 mergers and acquisitions