Luxify is a Hong Kong-based company, providing an online

marketplace A marketplace or market place is a location where people regularly gather for the purchase and sale of provisions, livestock, and other goods. In different parts of the world, a marketplace may be described as a '' souk'' (from the Arabic), ' ...

for new,

vintage Vintage, in winemaking, is the process of picking grapes and creating the finished product—wine (see Harvest (wine)). A vintage wine is one made from grapes that were all, or primarily, grown and harvested in a single specified year. In certa ...

and

used Used may refer to: Common meanings *Used good, goods of any type that have been used before or pre-owned *Used to, English auxiliary verb Places *Used, Huesca, a village in Huesca, Aragon, Spain *Used, Zaragoza, a town in Zaragoza, Aragon, Spain ...

luxury goods. The company manages an online

website in which members buy and sell a variety of luxury goods. It was Hong Kong's first online marketplace to buy and sell luxury goods The site has over 15 categories, including

real estate Real estate is property consisting of land and the buildings on it, along with its natural resources such as crops, minerals or water; immovable property of this nature; an interest vested in this (also) an item of real property, (more general ...

watch A watch is a portable timepiece intended to be carried or worn by a person. It is designed to keep a consistent movement despite the motions caused by the person's activities. A wristwatch is designed to be worn around the wrist, attached b ...

es,

jewelry Jewellery ( UK) or jewelry ( U.S.) consists of decorative items worn for personal adornment, such as brooches, rings, necklaces, earrings, pendants, bracelets, and cufflinks. Jewellery may be attached to the body or the clothes. From a w ...

luxury cars A luxury car is a car that provides increased levels of comfort, equipment, amenities, quality, performance, and associated status compared to moderately priced cars. The term is subjective and reflects both the qualities of the car and the ...

yacht A yacht is a sailing or power vessel used for pleasure, cruising, or racing. There is no standard definition, though the term generally applies to vessels with a cabin intended for overnight use. To be termed a , as opposed to a , such a pleasu ...

aircraft An aircraft is a vehicle that is able to fly by gaining support from the air. It counters the force of gravity by using either static lift or by using the dynamic lift of an airfoil, or in a few cases the downward thrust from jet engine ...

, luxury handbags, art, collectibles, furniture, antiques and fine wines & spirits. As of March 2016, the website had over 22,000 listings from luxury dealers from all over the world, making a US$18.6 billion marketplace. Luxify also has offices in

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...

and

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

and local partners in

Shanghai Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flowin ...

and Jakarta.

History

The company was founded in 2014 by Hong Kong-based businessmen Florian Martigny and Alexis Zirah to create a global marketplace specifically for luxury products. When the founders were looking to buy luxury products in Hong Kong, they were disappointed when they couldn't locate a reliable online resource, where people could trade items. Realising that most luxury purchases, especially in Asia, were influenced by online touchpoints, they decided to create an online marketplace for new and used luxury products with the aim of creating more liquidity and transparency in the luxury market. They officially launched their website Luxify.com in 2014. Luxify received its angel

funding Funding is the act of providing resources to finance a need, program, or project. While this is usually in the form of money, it can also take the form of effort or time from an organization or company. Generally, this word is used when a firm use ...

round from

private investors An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital for a business or businesses start-up, usually in exchange for convertible debt or owners ...

located in

Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an are ...

and

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located entirel ...

to continue its global expansion. Luxify was named one of Asia's most promising internet companies in 2015. The company also partners with luxury goods companies to widen their market and reach. In June 2015, Luxify partnered with Landscope Christie's International Real Estate to offer consultative service for clients who wish to purchase the finest overseas vineyard properties. Also, seeing Philippines as being one of the greatest economic growth countries in Asia, Luxify teamed up with Salcedo Auctions, which is the only auction house in the Philippines to specialise in the sale of fine art, jewelry, decorative arts and collective accessories, to promote its upcoming Collector's Sale auction. In October the same year, Luxify partnered with Zachy Wine Auction for its final auction of the Fall 2015 Hong Kong season to showcase collections of some of the finest wines and spirits.

Notable listings

Apart from listing famous brand items like supercars and classic cars from

Rolls-Royce Rolls-Royce (always hyphenated) may refer to: * Rolls-Royce Limited, a British manufacturer of cars and later aero engines, founded in 1906, now defunct Automobiles * Rolls-Royce Motor Cars, the current car manufacturing company incorporated in ...

, Ferrari and Porsche; and classic watches from

Hublot Hublot () is a Swiss luxury watchmaker founded in 1980 by Italian Carlo Crocco. The company operates as a wholly owned subsidiary of the French luxury conglomerate LVMH. History A scion of the Italian Binda Group dynasty, best known for ...

and

Rolex Rolex SA () is a British-founded Swiss watch designer and manufacturer based in Geneva, Switzerland. Founded in 1905 as ''Wilsdorf and Davis'' by Hans Wilsdorf and Alfred Davis in London, the company registered ''Rolex'' as the brand name of ...

; Luxify also has notable and special listings: * August 2016: one of the most complete and highest-quality

tyrannosaurus ''Tyrannosaurus'' is a genus of large theropod dinosaur. The species ''Tyrannosaurus rex'' (''rex'' meaning "king" in Latin), often called ''T. rex'' or colloquially ''T-Rex'', is one of the best represented theropods. ''Tyrannosaurus'' live ...

rex skulls - "Rees Rex" was listed on Luxify, for at least $1.8 million US dollars. Separately, a mounted

triceratops ''Triceratops'' ( ; ) is a genus of herbivorous chasmosaurine ceratopsid dinosaur that first appeared during the late Maastrichtian stage of the Late Cretaceous period, about 68 million years ago in what is now North America. It is one ...

prorsus skeleton, with a reserve of around $790,000 US dollars; and a mounted tyrannosaurus rex skeleton priced at $2.39 million; were also listed. The fossils were discovered by Theropoda Expeditions, a private American dinosaur fossil exploration firm, in 2015. * December 2015: The former home of famous pop star

Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the "King of Pop", he is regarded as one of the most significant cultural figures of the 20th century. Over a ...

, Neverland, was listed on Luxify after it was on the market for sale for six months and failed to attract local buyers. It was listed on Luxify for around US$100 million with the aim of targeting Asia's super wealthy. * December 2015: Michael Jordan’s estate in Highland Park was also listed on Luxify.

References

{{reflist Retail companies of Hong Kong Hong Kong websites