Lux Cozi is an Indian brand of

men's underwear Undergarments, underclothing, or underwear are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments from being soiled o ...

, part of the

Lux Industries Lux industries, previously known as Biswanath Hosiery Mills, is an Indian underwear company headquartered in Kolkata, West Bengal, India. Its offerings include various kinds of hosiery products for men, women and children. It is one of the old ...

Ltd (LIL) group based in

Kolkata Kolkata (, or , ; also known as Calcutta , the official name until 2001) is the capital of the Indian state of West Bengal, on the eastern bank of the Hooghly River west of the border with Bangladesh. It is the primary business, comme ...

West Bengal West Bengal (, Bengali: ''Poshchim Bongo'', , abbr. WB) is a state in the eastern portion of India. It is situated along the Bay of Bengal, along with a population of over 91 million inhabitants within an area of . West Bengal is the fou ...

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

. The brand turnover is about ₹200 crores, mostly from rural India. The Lux Innerwear brand was launched by LIL in 1963. Today, it is sold in 5 lakh retail outlets across India.

Bollywood associations

The Lux brand has been endorsed by the

Bollywood Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, refers to the film industry based in Mumbai, engaged in production of motion pictures in Hindi language. The popular term Bollywood, is a portmanteau of "Bombay" (fo ...

actors

Shahrukh Khan Shah Rukh Khan (; born 2 November 1965), also known by the initialism SRK, is an Indian actor, film producer, and television personality who works in Hindi films. Referred to in the media as the " Baadshah of Bollywood", "King of Bollywood" ...

, Sunny Deol and Suniel Shetty. Indian television personalities Aman Verma and

Shekhar Suman Shekhar Suman (born 7 December 1962) is an Indian actor, anchor, producer, director, and singer. Personal life Shekhar Suman married Alka Suman on 4 May 1983, and has a son Adhyayan Suman, a Bollywood film actor. An older son, Aayush, died o ...

& Ali Asgar as well as actor-director

Satish Kaushik Satish Chandra Kaushik (born 13 April 1956) is an Indian actor, director, producer, comedian and screenwriter. Early life Satish was born on 13 April 1956 in Mahendragarh, Haryana. He graduated from Kirori Mal College, Delhi in 1972. He is a ...

have also endorsed Lux Cozi products. Sunny Deol and

Sushant Singh Rajput Sushant Singh Rajput (21 January 1986 – 14 June 2020) was an Indian actor known for his work in Hindi cinema. He starred in a number of commercially successful Hindi films such as '' M.S. Dhoni: The Untold Story'' (2016), ''Kedarnath'' (201 ...

have also endorse this brand.

Varun Dhawan Varun Dhawan (; born 24 April 1987) is an Indian actor who works in Hindi films. One of India's highest-paid actors, he has been featured in '' Forbes India'' Celebrity 100 list since 2014. He has starred in 11 consecutive box-office successes ...

has been recently chosen to be the

brand ambassador A brand ambassador (sometimes also called a corporate ambassador) is a person engaged by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to emb ...

of Lux Cozi in 2017. In September 2022, Lux Cozi signed Saurav Ganguly as new brand ambassador.

IPL associations

Lux Cozi sponsors the

Indian Premier League The Indian Premier League (IPL), also known as TATA IPL for sponsorship reasons, is a men's T20 franchise cricket league of India. It is annually contested by ten teams based out of seven Indian cities and three Indian states. The leagu ...

cricket Cricket is a bat-and-ball game played between two teams of eleven players on a field at the centre of which is a pitch with a wicket at each end, each comprising two bails balanced on three stumps. The batting side scores runs by str ...

. In the IPL season 5, Lux Cozi was an official sponsor of the

Kings XI Punjab Punjab Kings (PBKS) are a franchise cricket team based in Mohali, Punjab, that plays in the Indian Premier League (IPL). Established in 2008 as the Kings XI Punjab (KXIP), the franchise is jointly owned by Mohit Burman, Ness Wadia, Preity Zi ...

team. It also had its branding on the helmets of the erstwhile

Deccan Chargers The large Deccan Plateau in southern India is located between the Western Ghats and the Eastern Ghats, and is loosely defined as the peninsular region between these ranges that is south of the Narmada river. To the north, it is bounded by the ...

. For the

2013 Indian Premier League The 2013 season of the Indian Premier League, abbreviated as IPL 6 or Pepsi IPL 2013, was the sixth season of the IPL, established by the Board of Control for Cricket in India (BCCI) in 2007. The tournament featured nine teams and was held fro ...

, Lux Cozi was an official partner of

and erstwhile

Pune Warriors India Pune Warriors India were a franchise Twenty20 cricket team that represented the city of Pune in the Indian Premier League (IPL). The team was one of two IPL franchises from the Indian state of Maharashtra, the other being Mumbai Indians. It was ...

, Lux Cozi is also one of the official sponsors of the Kolkata Knight Riders in Dream 11 IPL 2020.

Lux Cozi Times of India Film Awards - 2013

Lux Cozi was the title sponsor of the

Times of India ''The Times of India'', also known by its abbreviation ''TOI'', is an Indian English-language daily newspaper and digital news media owned and managed by The Times Group. It is the third-largest newspaper in India by circulation and largest se ...

Film Awards 2013(TOIFA) that were held in

Vancouver, British Columbia Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the most populous city in the province, the 2021 Canadian census recorded 662,248 people in the city, up from 631,486 in 2016. The ...

, Canada. Bollywood fans vote on the nomination categories to determine the winners of the choice categories. Technical awards are also awarded.

References

{{Reflist Clothing brands of India Underwear brands Clothing companies of India Companies based in Kolkata 1963 establishments in West Bengal Clothing companies established in 1963