Luvil is a clothes
detergent
A detergent is a surfactant or a mixture of surfactants with cleansing properties when in dilute solutions. There are a large variety of detergents, a common family being the alkylbenzene sulfonates, which are soap-like compounds that are more ...
manufactured by
Unilever.
It was sold and advertised in the
United Kingdom in the 1960s - but later withdrawn from this market; the product however is still on sale in
Continental Europe
Continental Europe or mainland Europe is the contiguous continent of Europe, excluding its surrounding islands. It can also be referred to ambiguously as the European continent, – which can conversely mean the whole of Europe – and, by ...
.
The 1960s UK TV adverts were well known for their slogans and now dated style:
# Luvil gets children's clothes clean - it works like an underwater army
# Harassed mother by sink: "Oh no ― give me strength" - voiceover: "You've got it with Luvil's underwater army!"
# This packet of Luvil holds an underwater army of enzymes ― to beat egg, sweat marks, blood spots, cocoa stains
References
BFI database
Laundry detergents
Unilever brands
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