Luisana Pérez Fernández is a Venezuelan-American communications expert and political advisor. She currently serves as Special Assistant to the President and director of Coalitions media for the Joe Biden administration.

Early life and education

Pérez is a native of

Caracas Caracas (, ), officially Santiago de León de Caracas, abbreviated as CCS, is the capital and largest city of Venezuela, and the center of the Metropolitan Region of Caracas (or Greater Caracas). Caracas is located along the Guaire River in the ...

Venezuela Venezuela (; ), officially the Bolivarian Republic of Venezuela ( es, link=no, República Bolivariana de Venezuela), is a country on the northern coast of South America, consisting of a continental landmass and many islands and islets in th ...

. She earned a Bachelor of Arts degree in international studies from the

Central University of Venezuela The Central University of Venezuela (Spanish: ''Universidad Central de Venezuela''; UCV) is a public university of Venezuela located in Caracas. It is widely held to be the highest ranking institution in the country, and it also ranks 18th in L ...

Career

In 2018, she became involved in the re-election campaign of Democratic Senator Bill Nelson as the Hispanic press secretary and spokesperson. Luisana also served as district director for Florida State Senator

José Javier Rodríguez José Javier Rodríguez is a Puerto Rican politician and the former mayor of Las Marías. Rodríguez is affiliated with the Popular Democratic Party (PPD) and has served as mayor from 2013 to 2017. References Living people Mayors of p ...

and as deputy director of communications for

Miami-Dade County Miami-Dade County is a county located in the southeastern part of the U.S. state of Florida. The county had a population of 2,701,767 as of the 2020 census, making it the most populous county in Florida and the seventh-most populous county in ...

Mayor Daniella Levine Cava, where she collaborated with the integration of Hispanic media in communication plans. In 2020, she joined the

Joe Biden 2020 presidential campaign Former vice president Joe Biden began his presidential campaign on April 25, 2019 by releasing a video announcing his candidacy in the 2020 Democratic Party presidential primaries. The campaign concluded with him and his running mate Kamala H ...

Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...

, and worked as deputy director of communications for the Florida Democratic Party (FDP) and as director of Hispanic media. Her tasks included designing messages on topics such as the

Temporary Protected Status Temporary Protected Status (TPS) is a temporary status given by the United States government to eligible nationals of designated countries, as determined by the Secretary of Homeland Security, who are present in the United States. In general, the ...

(TPS) for Venezuelans, immigration, and health care. Pérez obtained U.S. citizenship in August 2020, voting for the first time in the

2020 presidential election This national electoral calendar for 2020 lists the national/federal elections held in 2020 in all sovereign states and their dependent territories. By-elections are excluded, though national referendums are included. January *5 January: **C ...

for Biden. She subsequently worked as a press secretary and spokesperson for the

United States Department of Health and Human Services The United States Department of Health and Human Services (HHS) is a cabinet-level executive branch department of the U.S. federal government created to protect the health of all Americans and providing essential human services. Its motto is ...

(HHS) led by Secretary

Xavier Becerra Xavier Becerra ( ; ; born January 26, 1958) is an American lawyer and politician serving as the 25th United States secretary of health and human services since March 2021. Becerra previously served as the attorney general of California from Jan ...

, where she collaborated to implement campaigns to improve vaccination rates against the coronavirus among Hispanics and to promote the special enrollment period of the

Affordable Care Act The Affordable Care Act (ACA), formally known as the Patient Protection and Affordable Care Act and colloquially known as Obamacare, is a landmark U.S. federal statute enacted by the 111th United States Congress and signed into law by Presid ...

(ACA) ordered by Biden in response to the crisis generated by the

COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...

. On 2 September 2021, the

White House The White House is the official residence and workplace of the president of the United States. It is located at 1600 Pennsylvania Avenue NW in Washington, D.C., and has been the residence of every U.S. president since John Adams in 1800. ...

announced the addition of Luisana to Biden's presidential team as the new director of Hispanic media, replacing Audrey López. Currently, she is a Special Assistant to the President and White House Director of Coalitions Media.

Personal life

In 2011, Pérez emigrated from

to the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

, seeking new opportunities. She became an American citizen in 2020.

References

{{DEFAULTSORT:Pérez, Luisana Mass media people from Caracas Venezuelan emigrants to the United States Venezuelan women journalists Biden administration personnel Year of birth missing (living people) Living people Central University of Venezuela alumni