Luis De Jesús Rodríguez
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Luis de Jesus Rodríguez Gutiérrez (born July 8, 1963) is a Dominican attorney, businessman, and entrepreneur. Rodriguez has served as director of the
Domino's Pizza Domino's Pizza, Inc., trading as Domino's, is an American multinational pizza restaurant chain founded in 1960 and led by CEO Russell Weiner. The corporation is Delaware domiciled and headquartered at the Domino's Farms Office Park in Ann Arbor ...
franchise in the
Dominican Republic The Dominican Republic ( ; es, República Dominicana, ) is a country located on the island of Hispaniola in the Greater Antilles archipelago of the Caribbean region. It occupies the eastern five-eighths of the island, which it shares wit ...
and
Haiti Haiti (; ht, Ayiti ; French: ), officially the Republic of Haiti (); ) and formerly known as Hayti, is a country located on the island of Hispaniola in the Greater Antilles archipelago of the Caribbean Sea, east of Cuba and Jamaica, and ...
since 1993, as well as director of car rental company Avis Budget Group since 1997. He currently serves on the board of directors of Universal AFI and as managing director of Investment Fund Casa de Santo Domingo.


Early years and education

Luis de Jesus Gutierrez Rodriguez was born on July 8, 1963, in Constanza, a town located in the La Vega Province within the central region of the
Dominican Republic The Dominican Republic ( ; es, República Dominicana, ) is a country located on the island of Hispaniola in the Greater Antilles archipelago of the Caribbean region. It occupies the eastern five-eighths of the island, which it shares wit ...
. He is the son of a Spanish immigrant and a Dominican woman. At a young age, Luis' father decided to leave his job as a farmer to work as a sales representative, and moved the family to the capital city of
Santo Domingo , total_type = Total , population_density_km2 = auto , timezone = AST (UTC −4) , area_code_type = Area codes , area_code = 809, 829, 849 , postal_code_type = Postal codes , postal_code = 10100–10699 (Distrito Nacional) , websi ...
. After that, they moved to the city of
Higüey Higüey (), or in full Salvaleón de Higüey, is the capital city of the eastern La Altagracia Province, in the Dominican Republic, and the eighth largest city of that country. The Yuma River (Dominican Republic), Yuma River flows through the urb ...
, in the east of the island. Luis and his brother studied at the John XXIII School, which was owned by the Catholic Church. Due to economic difficulties as a result of his father's failed businesses, Rodríguez began working from the age of twelve years as a money changer at the entrance of the local post office. In 1978, Luis and his family were evicted from their home by creditors of the property, forcing them to return to Santo Domingo. At the age of 16, Rodríguez decided to apply for the position of washer at the used car department of National Car Rental. Although initially he did not get the job, the interviewer thought Rodríguez was better suited to work in the rental department, and hired him as an assistant. Rodríguez continued studying at public night school while he worked during the day as a rental agent trainee. After finishing high school, Rodríguez started his law degree, graduating with honors at the age 21. At this time, he was promoted as general manager of National Car Rental. Currently, Rodríguez has an MBA from
CEU San Pablo University CEU San Pablo University () is a private Catholic university in Madrid, Spain. It is involved in a number of academic exchange programmes with renowned universities worldwide (Columbia, Chicago, Duke, Boston, Colgate), work practice schemes an ...
, and a master's degree in management from the
University of Barcelona The University of Barcelona ( ca, Universitat de Barcelona, UB; ; es, link=no, Universidad de Barcelona) is a public university located in the city of Barcelona, Catalonia, in Spain. With 63,000 students, it is one of the biggest universities i ...
.


Business career

At the age of 22, Rodríguez decided to start a car rental business with the help of a Spanish investment group. In 1986, he founded Express Rent-a-Car with an initial fleet of 8 cars. Two years later, the business had a fleet of 150 cars and became part of the Thrifty Car Rental Dominican franchise. In 1990, Rodríguez also acquired the Thrifty franchise in
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. In 1992, he sold his stake in the company to his Spanish partners to start other businesses. In 1992, Rodríguez bought the
Domino's Pizza Domino's Pizza, Inc., trading as Domino's, is an American multinational pizza restaurant chain founded in 1960 and led by CEO Russell Weiner. The corporation is Delaware domiciled and headquartered at the Domino's Farms Office Park in Ann Arbor ...
franchise for the
Dominican Republic The Dominican Republic ( ; es, República Dominicana, ) is a country located on the island of Hispaniola in the Greater Antilles archipelago of the Caribbean region. It occupies the eastern five-eighths of the island, which it shares wit ...
, opening the first store in the country a year later. At that time, Domino's was only the second American franchise in the Dominican Republic. During that first year, they were able to open three new stores. A year later, Domino's was the first American franchise to open in the country of
Haiti Haiti (; ht, Ayiti ; French: ), officially the Republic of Haiti (); ) and formerly known as Hayti, is a country located on the island of Hispaniola in the Greater Antilles archipelago of the Caribbean Sea, east of Cuba and Jamaica, and ...
. During his time in charge of the franchise, Rodríguez has received the Gold Franny Award, awarded by Domino's headquarters to the best franchise operators. His son, Luis Francisco Rodriguez, is general manager of the franchise. In 1997, Rodríguez acquired 50% of the shares of Servicolt, the operating company of the Avis Rent-a-Car franchise. In 2004, he also acquired
Budget Car Rental Budget Rent a Car is an American car rental company that was founded in 1958 in Los Angeles, California by Morris Mirkin. Budget is a subsidiary of the Avis Budget Group, with its operations headquartered in Parsippany, New Jersey. History ...
, becoming the largest car rental company in the Dominican Republic. In 2015, Rodriguez also acquired Payless Car Rental to consolidate business operations. Under the direction of Rodríguez, Avis has made alliances with
Delta Air Lines Delta Air Lines, Inc., typically referred to as Delta, is one of the major airlines of the United States and a legacy carrier. One of the List of airlines by foundation date, world's oldest airlines in operation, Delta is headquartered in Atla ...
, Mini Cooper, and
Audi Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. Th ...
. Currently, Avis has a fleet of 1,000 vehicles and 16 locations in the Dominican Republic. In 2004, Rodríguez was recognized by the organization JCI Jaycees '72, along with other young people, as one of the Outstanding Young Persons of the Dominican Republic.


Career as an investor

In 2014, Rodríguez turned his business into a private investment fund under the name Casa de Santo Domingo. The fund is focused on three portfolios: transportation, real estate, and investments. Rodríguez assumed the role of director and Asset Manager alongside a group of investors. In addition to Casa de Santo Domingo, he also started Patio Group, an investment group focused in shopping malls, and KM100 Fleet, a vehicular fleet management company in the Dominican Republic. Rodriguez is also member of the board of directors of AFI Universal, a management company of investment funds.


References


External links


Casa de Santo Domingo
{{DEFAULTSORT:Rodriguez, Luis de Jesus 1963 births Living people People from La Vega Province Dominican Republic businesspeople White Dominicans