Luigi Pane, also known as Louis Sebastian Pane (born March 12, 1977 in

Naples Naples (; it, Napoli ; nap, Napule ), from grc, Νεάπολις, Neápolis, lit=new city. is the regional capital of Campania and the third-largest city of Italy, after Rome and Milan, with a population of 909,048 within the city's adminis ...

), is an Italian

director Director may refer to: Literature * ''Director'' (magazine), a British magazine * ''The Director'' (novel), a 1971 novel by Henry Denker * ''The Director'' (play), a 2000 play by Nancy Hasty Music * Director (band), an Irish rock band * ''D ...

and video artist. He is the founder and

creative director A creative director (or creative supervisor) is a person who makes high-level creative decisions and, with those decisions, oversees the creation of creative assets such as advertisements, products, events, or logos. Creative director positions ar ...

of abstract groove (also known as abstr^ct:groove), an independent creative production studio and

filmmaking Filmmaking (film production) is the process by which a motion picture is produced. Filmmaking involves a number of complex and discrete stages, starting with an initial story, idea, or commission. It then continues through screenwriting, cast ...

collective based in

Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...

, Italy.

Early life

Luigi Pane grew up in

Ercolano Ercolano () is a town and ''comune'' in the Metropolitan City of Naples, Campania of Southern Italy. It lies at the western foot of Mount Vesuvius, on the Bay of Naples, just southeast of the city of Naples. The medieval town of Resina () was bu ...

, in the south of Italy. After attending art school in

he moved to

for studying Design at Politecnico. During the university years he started to experiment with

music Music is generally defined as the art of arranging sound to create some combination of form, harmony, melody, rhythm or otherwise expressive content. Exact definitions of music vary considerably around the world, though it is an aspe ...

and video making. Right after the university years he wrote and directed projects for fashion brands like

Diesel Diesel may refer to: * Diesel engine, an internal combustion engine where ignition is caused by compression * Diesel fuel, a liquid fuel used in diesel engines * Diesel locomotive, a railway locomotive in which the prime mover is a diesel engin ...

, Dolce&Gabbana, Pirelli, Ray-Ban and

Persol Persol is an Italian eyewear brand specializing in the manufacturing of sunglasses and optical frames. It is one of the oldest eyewear companies in the world and is owned by the Luxottica group. The name is derived from the Italian ''per il sol ...

. In 2004, together with Giada Risso, Luigi founded abstr^ct:groove and his work started to get noticed, year after year, by the creative and advertising international community. In 2008 he won the Epica d'Or at

Epica Awards The Epica Awards are an annual series of communication awards, created in 1987 and based in Paris, France. Having originally focused on the Europe, Middle East and Africa region exclusively, the awards became global in 2012. 585 agencies in tota ...

with the short film for

"Explorers of the Past and Future". Other commercials he directed include

Yamaha Yamaha may refer to: * Yamaha Corporation, a Japanese company with a wide range of products and services, established in 1887. The company is the largest shareholder of Yamaha Motor Company (below). ** Yamaha Music Foundation, an organization estab ...

"The Dark Side of Japan", Freddy "

Kaleidoscope A kaleidoscope () is an optical instrument with two or more reflecting surfaces (or mirrors) tilted to each other at an angle, so that one or more (parts of) objects on one end of these mirrors are shown as a regular symmetrical pattern when v ...

Alfa Romeo Stelvio The Alfa Romeo Stelvio (Type 949) is a compact luxury crossover SUV manufactured and marketed by the Alfa Romeo subdivision of Stellantis (formerly with FCA), first revealed at the 2016 Los Angeles Auto Show, and entering production at the Cas ...

"Whoa There!", W Eyewear "Life is a Parade", Chrysler "The Performer" and GMC "Mighty Spirit". His project "Building Urban Motion" was awarded in 2009 at

Milan International Film Festival Milan Film Festival (MFF), also known as Milano Film Festival, is an annual film festival held since 1996 in Milan, Italy. It was founded as a competition of only local short films. It became an international film festival in 1998 when it also st ...

. "Vesuvius Bunks", which he wrote and directed for Franky B aka Cryptic Monkey, was awarded at PIVI 2012 and at London International Awards 2013. As a

visual artist The visual arts are art forms such as painting, drawing, printmaking, sculpture, ceramics, photography, video, filmmaking, design, crafts and architecture. Many artistic disciplines such as performing arts, conceptual art, and textile arts al ...

he exhibited in April 2013 at

Palais De Tokyo The Palais de Tokyo (''Tokyo Palace'') is a building dedicated to modern and contemporary art, located at 13 avenue du Président-Wilson, facing the Trocadéro, in the 16th arrondissement of Paris. The eastern wing of the building belongs to ...

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), ma ...

together with Federico Pepe for the project Le Dictateur. His work has been featured on: Shots,

Juxtapoz ''Juxtapoz Art & Culture Magazine'' (pronounced ''JUX-tah-pose'') is a magazine created in 1994 by a group of artists and art collectors including Robert Williams, Fausto Vitello, C.R. Stecyk III (a.k.a. Craig Stecyk), Greg Escalante, and Eric ...

, IDN, Creative Review, Fubiz and The Creators Project.

Awards

* 2008 awarded with Epica d'Or at

with the short film for Diesel ''Explorers of the Past and Future'' * 2009

, Special Jury Gold Prize for the video installation project "Building Urban Motion" * 2012 Winner of Best Cinematography at PIVI Awards for "Vesuvius Bunks", Franky B ft. James Senese *2015 Dubai Lynx Awards. Gold Prize for Chrysler "The Performer" campaign *2016

Byron Bay Film Festival The Byron Bay Film Festival is a popular AACTA Awards accredited independent awards-based film festival, film event held in the late Australian summer at the Byron Community & Cultural Centre, in the coastal town of Byron Bay. The festival was ...

. Gold Prize, Best Experimental Film for the short film ''Sculptures that Lost the Sense of Time'' *2017 ADCI Awards. Gold Prize as Best Director for Alfa Romeo Stelvio "Whoa There!" *2023 ABBY Awards. Silver for Best Use Of Music. AM/NS India "Jharoka" TV, cinema commercial.

Aesthetics and style

The style and aesthetic of Louis Sebastian Pane are characterised by a fusion between

visual art The visual arts are art forms such as painting, drawing, printmaking, sculpture, ceramics, photography, video, filmmaking, design, crafts and architecture. Many artistic disciplines such as performing arts, conceptual art, and textile arts ...

, music,

animated movie Animation is a method by which still figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Today, most anim ...

, with stylistic traces distilled from art films, but also as a live action style. The result of this blend is a mode of original vision and his direction ranging from video installations to video clips, from commercials and shorts, real works of art that highlight a rigorous style but always open to new paradigms and visual space.

Filmography

Short films ''Sculptures that Lost the Sense of Time'' (2015) Commercials #Freddy: "Kaleidoscope" #

: "The Dark Side of Japan" #

: "Whoa There!" #

: "Ray of Darkness" # GMC: "Mighty Spirit" #Red Bull Mobile: "Data Makes The World Go Around" # Cadillac: "Fashionably Early" #

Alfa Romeo Alfa Romeo Automobiles S.p.A. () is an Italian luxury car manufacturer and a subsidiary of Stellantis. The company was founded on 24 June 1910, in Milan, Italy. "Alfa" is an acronym of its founding name, "Anonima Lombarda Fabbrica Automobili." "A ...

: "Animals" #

: "We R1" # Chrysler: "The Performer" #

Audi Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. Th ...

: "A Tribute to Boxing" #Web Eyewear: "Life is a Parade" #

: "Explorers of the Past and Future" #AM/NS: "Reimagineering India" Music videos #"Vesuvius Bunks" by Franky B aka Cryptic Monkey ft. James Senese #"Napoli Anthem" by Nevrotype Video installations #Building Urban Motion (2009) #Pure Abstract Cinema (2010)

References

{{DEFAULTSORT:Pane, Luigi 1977 births Living people Film people from Naples Italian music video directors