Lucille Anne Hood (January 27, 1958 – April 2, 2014), commonly known as Lucy Hood, was the founder of
Fox Mobile Entertainment and the Executive Director of the Institute for Communication Technology Management (CTM) at the
University of Southern California. Hood guided the Institute's strategy and its consortium of corporate members, which include
AT&T,
Verizon,
Hewlett-Packard
The Hewlett-Packard Company, commonly shortened to Hewlett-Packard ( ) or HP, was an American multinational information technology company headquartered in Palo Alto, California. HP developed and provided a wide variety of hardware components ...
,
Cisco,
Qualcomm
Qualcomm () is an American multinational corporation headquartered in San Diego, California, and incorporated in Delaware. It creates semiconductors, software, and services related to wireless technology. It owns patents critical to the 5G, 4 ...
,
Motorola Mobility
Motorola Mobility LLC, marketed as Motorola, is an American consumer electronics manufacturer primarily producing smartphones and other mobile devices running Android OS, Android. It is a subsidiary of the Chinese multinational technology company ...
,
Alcatel-Lucent,
Disney,
Fox
Foxes are small to medium-sized, omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull, upright, triangular ears, a pointed, slightly upturned snout, and a long bushy tail (or ''brush'').
Twelv ...
and
Ogilvy & Mather. Hood was also a member of the faculty at USC's
Marshall School of Business.
Career
Hood began her career at
News Corporation in the mid-1990s, rising through the group's
HarperCollins publishing arm, latterly as senior VP, entertainment publishing; before taking the newly created post of senior VP and general manager of ''
TV Guide'' in June 1999.
Hood then became a key executive in launching technology businesses at News Corporation including Fox Pay Television,
Fox.com, FX Cable, and News Corp Content Group. Hood then became president of Fox Mobile Entertainment, which she founded in 2005. During this time Hood achieved many industry firsts, including leading the
North American groundbreaking mobile services for ''
American Idol'', which introduced text messaging to the mass population in the United States. Hood also received the only
Emmy
The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...
nomination for mobile content with the mobile video series ''
24: Conspiracy,'' and led the team that created the program format of video "mobisodes," short-form
3G mobile content; and the first ad-sponsored mobile video.
Hood was appointed CEO of
Jamba! in September 2006 after spearheading News Corporation's efforts to acquire a controlling interest from
VeriSign. Hood resigned from both Jamba and News Corp on October 10, 2007 "wishing to pursue new entrepreneurial ventures."
In 2009, Hood was appointed Executive Director for the Institute for Communication Technology Management (CTM) at the
University of Southern California. She focused CTM's activities on "the intersection of technology and content", launching a "How Much Media?" study in 2011 to analyze where consumer media innovation and consumption is headed between 2011 and 2015.
Hood was nominated as "Visionary of the Year" for the Digital Entertainment & Media Excellence Awards. She was a member of the
GSM,
CTIA and
Natpe boards, as well as a member of the
Academy of Television Arts and Sciences. She gave presentations at major industry events such as CES, Mobile World Congress, CTIA, the Milken Global Conference, and Aspen Institute.
Personal life
Born in Manhattan in 1958, Hood gained a B.A. degree in English and Theatre from
Yale University, and held an
M.B.A. from
Columbia University's Graduate School of Business.
Hood lived in
Los Angeles with her husband and two children, a daughter, and a son. Hood died of cancer in Los Angeles on April 2, 2014, at the age of 56.
TV Academy President and COO Lucy Hood Dies – The Hollywood Reporter
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References
External links
*
News Corp-VeriSign venture Jamba says CEO resigns
on Reuters
{{DEFAULTSORT:Hood, Lucy
1958 births
2014 deaths
Yale University alumni
Columbia Business School alumni
University of Southern California staff
American women chief executives
Deaths from cancer in California
American technology chief executives
21st-century American women