Lucy Bradshaw is an American

video game producer A video game producer is the top person in charge of overseeing development of a video game. History The earliest documented use of the term ''producer'' in games was by Trip Hawkins, who established the position when he founded Electronic Arts ...

. She is the former senior vice president and general manager of

Maxis Maxis is an American video game developer and a Division (business), division of Electronic Arts (EA). The studio was founded in 1987 by Will Wright (game designer), Will Wright and Jeff Braun, and acquired by Electronic Arts, EA in 1997. Maxi ...

, a subsidiary of

Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the d ...

. Bradshaw worked at

LucasArts Lucasfilm Games (known as LucasArts between 1990 and 2021) is an American video game brand licensing, licensor that is part of Lucasfilm. It was founded in May 1982 by George Lucas as a video game development group alongside his film company; as ...

and

Activision Activision Publishing, Inc. is an American video game publisher based in Santa Monica, California. It serves as the publishing business for its parent company, Activision Blizzard, and consists of several subsidiary studios. Activision is one o ...

before moving to Electronic Arts in 1997. Shortly afterward, Electronic Arts acquired Maxis, and Bradshaw became an executive producer on '' SimCity 3000''. Bradshaw became senior vice president of Maxis in 2013, after serving as the studio's general manager. Bradshaw oversaw development of ''

SimCity ''SimCity'' is an open-ended city-building video game series originally designed by Will Wright. The first game in the series, ''SimCity'', was published by Maxis in 1989 and were followed by several sequels and many other spin-off "''Sim' ...

'', ''

The Sims ''The Sims'' is a series of life simulation video games developed by Maxis and published by Electronic Arts. The franchise has sold nearly 200 million copies worldwide, and it is one of the best-selling video game series of all time. The games ...

'', and ''

Spore In biology, a spore is a unit of sexual or asexual reproduction that may be adapted for dispersal and for survival, often for extended periods of time, in unfavourable conditions. Spores form part of the life cycles of many plants, algae, f ...

''. She encountered controversy due to technical issues with the 2013 reboot of ''SimCity''. In 2010, ''Fast Company'' named Bradshaw as one of the most influential women in technology. In 2013, ''

Fortune Fortune may refer to: General * Fortuna or Fortune, the Roman goddess of luck * Luck * Wealth * Fortune, a prediction made in fortune-telling * Fortune, in a fortune cookie Arts and entertainment Film and television * ''The Fortune'' (1931 film) ...

'' named Bradshaw one of the 10 most powerful women in gaming. Bradshaw left Electronic Arts in 2015. Following her departure, she joined the Social VR team at

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

. Her former co-worker Rachel Franklin, who had taken over Bradshaw's position at Maxis, became head of the Social VR team in 2016.

References

{{DEFAULTSORT:Bradshaw, Lucy American video game producers Electronic Arts employees Living people Maxis University of Michigan College of Literature, Science, and the Arts alumni Women video game producers Year of birth missing (living people)