Luckin Coffee
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Luckin Coffee Inc. () is a Chinese coffee company and
coffeehouse chain This list of notable coffeehouse chains catalogues the spread and Market share, markets share of coffeehouses world-wide. This list excludes the many companies which operate coffeeshops within retail establishments, notably bookstores and departme ...
. It was founded in Beijing in 2017. , it managed 5,671 kiosks. The company operates shops, stores, and kiosks that offer coffee, tea, and food. Customers need to download an app to order and pay for drinks online. The coffee chain headquarter is in Xiamen. Luckin Coffee quickly expanded over the years and outnumbered
Starbucks Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 c ...
in China by 2019. In April 2020, the company revealed that it had inflated its 2019 sales revenue by up to US$310 million. It resulted in the stock price crashing and several executives being fired. Trading was suspended and the company was delisted from NASDAQ on 29 June 2020. The company filed for Chapter 15 bankruptcy in the US in February 2021. In December 2021, Luckin Coffee received court approval from a federal judge in Manhattan to restructure $460M worth of debt and to settle a number of class-action lawsuits over the fabricated sales figures.


History


2017–2019: Founding

Luckin Coffee was incorporated in October 2017, and by January 2018 had opened its first shops in
Beijing } Beijing ( ; ; ), alternatively romanized as Peking ( ), is the capital of the People's Republic of China. It is the center of power and development of the country. Beijing is the world's most populous national capital city, with over 21 ...
and
Shanghai Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flow ...
. The company announced the completion of
Series A A series A round (also known as series A financing or series A investment) is the name typically given to a company's first significant round of venture capital financing. The name refers to the class of preferred stock sold to investors in exchan ...
financing to a total of US$200 million in July 2018 backed by
Centurium Capital Centurium Capital (Centurium; ) is a Chinese private equity firm headquartered in Beijing, China. It is currently the controlling shareholder of Luckin Coffee. Centurium has additional offices in Hong Kong and Shanghai. Background In 2017 ...
,
Joy Capital The word joy refers to the emotion evoked by well-being, success, or good fortune, and is typically associated with feelings of intense, long lasting happiness. Dictionary definitions Dictionary definitions of joy typically include a sense of ...
and GIC.完成2亿美元A轮融资 瑞幸咖啡做好了长期亏损准备?
手机金融界,11 July 2018
By October 2018, the company had opened 1300 stores, surpassing the number of
Costa Coffee Costa Coffee is a British coffeehouse chain with headquarters in Dunstable, England. Costa Coffee was founded in London in 1971 by Sergio Costa as a wholesale operation supplying roasted coffee to caterers and specialist Italian coffee shops. ...
stores to become the second-biggest coffee brand in China. Luckin Coffee also signed a strategic cooperation agreement with
Tencent Tencent Holdings Ltd. () is a Chinese multinational technology and entertainment conglomerate and holding company headquartered in Shenzhen. It is one of the highest grossing multimedia companies in the world based on revenue. It is also the w ...
. Much of Luckin's expansion was fueled by an aggressive marketing strategy which saw the company spend three times as much as it earned to feed its growth. In January 2019, the company announced that they planned to open 2500 new stores and surpass Starbucks to become the biggest coffee brand in China. Luckin also gained exposure in the US stock market, applying to the
Nasdaq The Nasdaq Stock Market () (National Association of Securities Dealers Automated Quotations Stock Market) is an American stock exchange based in New York City. It is the most active stock trading venue in the US by volume, and ranked second ...
and starting to trade at $17 a share. After reaching $25.96 on the first day, the stock dropped to $16 on its second day of trading.


2020–2021: Accounting scandal

In early January 2020, the company raised more capital through a share placement and a convertible bond sale, with worth totalling $821 million as it sought to expand into deploying vending machines that would serve fresh hot beverages and snacks. It was also offering a $400 million five-year convertible bond separately. On 2 April 2020, the company announced that an internal investigation found that its chief operating officer, Jian Liu, had fabricated the company's 2019 sales by "around RMB2.2 billion" (US$310 million). The next day, the
China Securities Regulatory Commission The China Securities Regulatory Commission (CSRC) is a government ministry of the State Council of the People's Republic of China (PRC). It is the main regulator of the securities industry in China. History China's first Securities Law was ...
said that it would investigate the company for fraud. On 8 April, the U.S. stock market halted trading on all Luckin shares over the fraud probe. In the month of April, the company's stock fell by over 80%. In mid-April 2020, American investment bank
Goldman Sachs Goldman Sachs () is an American multinational investment bank and financial services company. Founded in 1869, Goldman Sachs is headquartered at 200 West Street in Lower Manhattan, with regional headquarters in London, Warsaw, Bangalore, H ...
announced that it would seize and sell the Luckin stock holdings of the company's chairman, Lu Zhengyao, after he defaulted on a $518 million margin loan. The $400 million bond offered just prior to
Muddy Waters Research Muddy Waters Research LLC is an American privately held due diligence based investment firm that conducts investigative research on public companies while also taking investment positions that reflect their research. The firm has exposed accounti ...
's release of the anonymous report also had imploded by 24 April 2020, with the notes selling as low as for 10 cents on the dollar value of bond. On 15 May the company received a delisting notice from NASDAQ. After over a month of being halted for trading, the companies stock was able to be traded again on 20 May 2020. On 28 May, shares of the company plummeted more than 20% after ''The Wall Street Journal'' released a report claiming that firms linked to the company's chairman and controlling shareholder played a central role in its accounting scandal. On 29 June 2020, the company suspended trading on NASDAQ and filed for delisting, after the exchange ordered the company to delist. Banks including Credit Suisse had won court orders in Cayman Islands on 22 June 2020, and in British Virgin Islands on 9 July 2020, to wind up Lu's controlling entities of Luckin Coffee Inc for liquidation, after Lu's margin loan default. The company thereby entered into a state of provisional liquidation. In September 2020, China's markets regulators fined a group of firms including Luckin Coffee for a combined $8.98 million in relation to Luckin's falsification of financial and operational figures. On 16 December 2020, the US SEC settled the accounting fraud case with the company for $180 million. The company agreed to the settlement without admitting or denying the SEC allegations which include defrauding investors by materially misstating revenue and expenses, inflating its growth rates and understating its losses. On 5 February 2021, the company filed for Chapter 15 bankruptcy in New York, less than a year after the company said that more than a quarter's worth of business may have been faked. By 22 September 2021, the company revealed its plans to restructure. On 30 September 2021, Luckin Coffee settled a US class-action lawsuit to resolve investors' claims for $187.5 million. In December 2021, Luckin received court approval to restructure a large amount of debt and settle a number of lawsuits over fabricated sales figures.


See also

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Coffee culture Coffee culture is the set of traditions and social behaviors that surround the consumption of coffee, particularly as a social lubricant. The term also refers to the cultural diffusion and adoption of coffee as a widely consumed stimulant. In the ...
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Coffee wars Coffee wars, sometimes referred to as caffeine wars, involve a variety of sales and marketing tactics by coffeehouse chains and espresso machine manufacturers to increase brand and consumer market share. In North America belligerents in these war ...
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List of coffee companies This is a worldwide list of notable coffee companies that roast or distribute coffee. List See also * List of coffeehouse chains This list of notable coffeehouse chains catalogues the spread and markets share of coffeehouses world-wide. ...
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List of coffeehouse chains This list of notable coffeehouse chains catalogues the spread and markets share of coffeehouses world-wide. This list excludes the many companies which operate coffeeshops within retail establishments, notably bookstores and department stores, or ...


References


External links

* {{authority control Companies based in Xiamen Coffeehouses and cafés in China Fast-food chains of China Chinese companies established in 2017 Food and drink companies established in 2017 Restaurants established in 2018 Restaurant chains in China Chinese brands Companies formerly listed on the Nasdaq 2019 initial public offerings Accounting scandals Companies traded over-the-counter in the United States Companies that filed for Chapter 11 bankruptcy in 2021