The Brunswick Boat Group, headquartered in

Knoxville, Tennessee Knoxville is a city in and the county seat of Knox County, Tennessee, Knox County in the U.S. state of Tennessee. As of the 2020 United States census, Knoxville's population was 190,740, making it the largest city in the East Tennessee Grand Di ...

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

, is the largest maker of pleasure boats in the world. The company's net sales were

US$ The United States dollar (symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official ...

1.7 billion in 2008, and

1.0 billion in 2012. The Boat Group makes Sea Ray, Bayliner and Meridian pleasure boats; Boston Whaler offshore fishing boats; and Crestliner, Cypress Cay, Harris (formerly FloteBote), Lowe, Lund, Princecraft fishing, deck and pontoon boats. Brunswick is one of the largest boat makers by units in Europe, with Quicksilver, Uttern and Valiant boat brands. Brunswick also owns the New Zealand boat brand, Rayglass. Brunswick markets its specialty boats through Brunswick Commercial and Government Products. Attwood and Kellogg boat parts and accessories, once a part of the group, are now a part of the

Mercury Marine Mercury Marine is a marine engine division of Brunswick Corporation headquartered in Fond du Lac, Wisconsin. The main product line is outboard motors. It also produces the MerCruiser line of sterndrives and inboard motors. Some manufacturing ...

group.

History

The Brunswick Boat Group (BBG) was formed in 2000 to manage the

Brunswick Corporation Brunswick Corporation, formerly known as the Brunswick-Balke-Collender Company, is an American corporation that has been developing, manufacturing and marketing a wide variety of products since 1845. Today, Brunswick has more than 13,000 employ ...

's nearly 45 boat brands. The parent company is traded on the New York Stock Exchange under the symbol BC. From 2000 to 2005 the BBG doubled in size and acquired 13 additional brands. The global economic downturn led the Brunswick Boat Group to close more than a dozen plants and reduce its workforce by about 10% after its sales fell more than 16% in 2008.

History

Subsidiaries

See also

References

External links