"Loving You No More" is a song by American rapper and producer Diddy and his group

Dirty Money Money laundering is the process of concealing the origin of money, obtained from illicit activities such as drug trafficking, corruption, embezzlement or gambling, by converting it into a legitimate source. It is a crime in many jurisdicti ...

, from their debut album, ''

Last Train to Paris ''Last Train to Paris'' is a 2010 studio album by American rapper and record producer Diddy and American R&B and hip hop duo Dirty Money, billed collectively as "Diddy – Dirty Money". It was released on December 14, 2010, by Bad Boy Records an ...

''. It was written by

Dawn Richard Dawn Angeliqué Richard (born August 5, 1983) is an American singer-songwriter. She started her career after auditioning for ''Making the Band 3'' in 2004. During this time, Richard became a member of girl band Danity Kane, from 2005 to 2009, a ...

of the group, as well as

Mario Winans Mario Mendell Winans ( Brown; born August 29, 1974) is an American singer, songwriter, and record producer best known for his 2004 song "I Don't Wanna Know", which reached number 2 in the United States and number 1 in the United Kingdom. Winan ...

and Canadian rapper

Drake Drake may refer to: Animals * A male duck People and fictional characters * Drake (surname), a list of people and fictional characters with the family name * Drake (given name), a list of people and fictional characters with the given name * ...

, the latter of whom featured on the song.

Sean Garrett Garrett Robin Hamler, known professionally as Sean Garrett, is an American singer, songwriter, and record producer. He is responsible for a series of chart-topping compositions, most notably Usher's " Yeah!" which ranks second on the ''Billboa ...

and his production group, Team S. Dot, receive writing and production credits, as does Miykal Snoddy. The song was released as the album's second single in the United States on September 21, 2010. According to Diddy, the song is about loving someone so much that you forget about yourself It is a R&B tune, which integrates usage of

electronica Electronica is both a broad group of electronic-based music styles intended for listening rather than strictly for dancing and a music scene that started in the early 1990s in the United Kingdom. In the United States, the term is mostly used to r ...

and hip-hop influences, while having a melodic, piano-laden background. The song's official remix features American rappers

Gucci Mane Radric Delantic Davis (born February 12, 1980), known professionally as Gucci Mane, is an American rapper and record executive. He helped pioneer the hip hop subgenre of trap music alongside fellow Atlanta-based rappers T.I. and Young Jeezy, ...

and

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, while rapper and producer

Jermaine Dupri Jermaine Dupri Mauldin (born September 23, 1972) is an American rapper, songwriter, record producer, record executive, entrepreneur, and DJ. Early life Jermaine Dupri Mauldin was born on September 23, 1972, the son of Tina (Mosley) and Michael ...

also recorded a remix to the song. While critics were divided over Diddy's part in the track, most complimented the song's production, Drake's cameo, and Harper and Richard's vocals. "Loving You No More" peaked at ninety-one on the ''Billboard'' Hot 100 on two occasions. Meanwhile, it peaked in the top twenty of both the US

R&B/Hip-Hop Songs The Hot R&B/Hip-Hop Songs chart ranks the most popular R&B and hip hop songs in the United States and is published weekly by ''Billboard''. Rankings are based on a measure of radio airplay, sales data, and streaming activity. The chart had 100 p ...

and

Hot Rap Songs Hot Rap Songs (formerly known as Hot Rap Tracks and Hot Rap Singles) is a chart released weekly by '' Billboard'' in the United States. It lists the 25 most popular hip-hop/rap songs, calculated weekly by airplay on rhythmic and urban radio stat ...

charts. The song's Gil Green-directed accompanying music video shows Diddy, accompanied by Richard and Kalenna Harper, reminiscing on a past love in a mansion, and in a club scene with Drake. The group performed the song on

BET Black Entertainment Television (acronym BET) is an American basic cable channel targeting African-American audiences. It is owned by the CBS Entertainment Group unit of Paramount Global via BET Networks and has offices in New York City, Los A ...

's ''

106 & Park ''106 & Park'' is an American hip hop and R&B music video show, set up in a countdown format, that was broadcast on weekdays at 6:00 pm ET/5:00 pm CT on BET; it aired on a one-day delay on BET International. It was the network's highest- rated ...

'', during promotion of the album.

Background

"Loving You No More" first leaked under the title "Hurt" on November 13, 2009. After being announced as the second single from ''

'' on August 26, 2010, the mastered version of the song was leaked. In an interview with

MTV News MTV News is the news production division of MTV. The service is available in the US with localized versions on MTV's global network. In February 2016, MTV Networks confirmed it would refresh the MTV News brand in 2016, to compete with the likes ...

, Diddy explained the meaning behind the song, commenting, "The concept of the song is about when you love somebody so much that you forget about yourself. You love them more than you love yourself." The song's official remix, released on October 22, 2010, features American rappers

and

. Producer and rapper

also remixed the song with rap vocals from him, which was unveiled on September 29, 2010. The group performed the song on one occasion, during their takeover of ''

'' to promote the album, on December 16, 2010.

Composition

The song is a mid-tempo R&B song, with a length of four minutes and six seconds. Including

influences, it has a

piano The piano is a stringed keyboard instrument in which the strings are struck by wooden hammers that are coated with a softer material (modern hammers are covered with dense wool felt; some early pianos used leather). It is played using a keyboa ...

-heavy beat, and has been described as "melodic". Diddy has lead vocals, with Kalenna Harper and Dawn Richard singing background and having full vocals in numerous parts. Diddy's lines feature the use of the

auto-tune Auto-Tune (or autotune) is an audio processor introduced in 1996 by American company Antares Audio Technologies. Auto-Tune uses a proprietary device to measure and alter pitch in vocal and instrumental music recording and performances. Auto-Tu ...

effect. The song also integrates hip-hop, featuring a rap cameo by

. Ed Easton, Jr. of WNOW-FM summed up the track as "an emotional track about losing touch with a significant other." According to Easton, the song also featured Diddy's signature "rhythmic talking disguised as singing."

Reception

Critical reception

Sara D. Anderson of AOL Radio Blog said, "the duo's beautiful voices twist and soar around Drake's supple and soulful vocals". Although she commented that Drake's voice was "almost unrecognizable" on the track, Becky Bain of Idolator noted "how sweetly he comes off in this sensitive track". Bain also complimented Drake's part in the song, stating, "Drizzy kills it in his mellow verse in the middle, his raspy monotone fitting in quite well with the melancholy vibe of the song." A writer for ''Birthplace Magazine'' said the song was mixed with "a combination of slick production, strong vocals from Dirty Money songstresses Dawn and Kaleena, a guest appearance by Drake, and hype as only Diddy can deliver", and called the song and video "mainstream guilty pleasures we can enjoy"

Chart performance

Upon digital release, "Loving You No More" debuted on multiple ''

Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...

'' charts. While debuting at numbers twenty-eight and twenty-one on the

Hot R&B/Hip-Hop Songs The Hot R&B/Hip-Hop Songs chart ranks the most popular R&B and hip hop songs in the United States and is published weekly by '' Billboard''. Rankings are based on a measure of radio airplay, sales data, and streaming activity. The chart had 100 ...

and

Rap Songs Hot Rap Songs (formerly known as Hot Rap Tracks and Hot Rap Singles) is a chart released weekly by '' Billboard'' in the United States. It lists the 25 most popular hip-hop/rap songs, calculated weekly by airplay on rhythmic and urban radio stat ...

charts, respectively, it therefore appeared at ninety-one on the ''Billboard'' Hot 100. It fell off the Hot 100 the next week, but would go on in the following weeks to peak at number twenty on the R&B chart and seventeen on the rap chart. After the release of ''

'', the song re-entered the Hot 100 at its original peak, ninety-one.

Music video

The song's accompanying music video was directed by Gil Green. In an interview with

, Diddy explained the video, stating, "

he video He or HE may refer to: Language * He (pronoun), an English pronoun * He (kana), the romanization of the Japanese kana へ * He (letter), the fifth letter of many Semitic alphabets * He (Cyrillic), a letter of the Cyrillic script called ''He'' ...

is really about me being in a relationship with a young lady and you're constantly loving this person, and hoping that this day comes where they change and they love you back." Additionally, Green said that the video shows "moments of him and his love but you can tell there's an emotional distance". The video was premiered on

's ''

'' on October 27, 2010.

Synopsis and reception

The video opens with a still image of a woman in her bikini (

Manuela Arbeláez Manuela Arbeláez Correa (born September 9, 1988) is a Colombian-born American model and actress, perhaps best known for her work on the television game show ''The Price Is Right''. Life and career Arbeláez was born in Medellín, Colombia to ...

) while various scenery backdrops are superimposed in the background. The first scenes of the video flicker between Diddy's life with his

femme fatale A ''femme fatale'' ( or ; ), sometimes called a maneater or vamp, is a stock character of a mysterious, beautiful, and seductive woman whose charms ensnare her lovers, often leading them into compromising, deadly traps. She is an archetype of ...

and Diddy singing with the rest of Dirty Money in the bedroom of a mansion. Some of the possessions in the house such as picture frames shatter as the chorus builds up. However, during Dawn Richard and Kalenna Harper's verses, the camera focus on Richard and Harper singing directly into the camera lens. As Drake's verse begins, Diddy falls backwards into a swimming pool in slow motion, while the camera image slowly fades into a club scene. There is a brief shot of a bottle of coconut-flavored

Cîroc Cîroc is a brand of alcoholic beverages produced in France since 2003 and distributed by the British-based multinational alcoholic beverage maker Diageo. The brand family includes vodka, flavored products containing vodka, and brandy. Since ...

vodka Vodka ( pl, wódka , russian: водка , sv, vodka ) is a clear distilled alcoholic beverage. Different varieties originated in Poland, Russia, and Sweden. Vodka is composed mainly of water and ethanol but sometimes with traces of impuritie ...

before Diddy is scene mingling in the club. The camera mainly focus on Drake, who is observing what is happening and rapping his verse. During the bridge, Richard and Harper appear in the club and Diddy's femme fatale is seen in the background. Ed Easton, Jr. of WNOW-FM gave the song six and a half out of ten stars, calling it "average". Easton said, "This is a rare situation, where the song was more of a draw than the actual video." Becky Bain of Idolator said "We have to applaud Diddy for only throwing one shot to Ciroq vodka during his club scene with Drizzy, as opposed to using the entire video as a three-minute commercial to promote his brand." Bain was referring to Combs' February 2010 video for "Ciroc Star", which did not appear on the final track listing of ''

''.

Credits

;Recording locations *Recorded at Circle House Recording Studios in

Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a East Coast of the United States, coastal metropolis and the County seat, county seat of Miami-Dade County, Florida, Miami-Dade C ...

Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...

*Daddy's House Studios in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

. ;Personnel *Steve "Rock Star" Dickey – engineer *Team S. Dot – producer *

– songwriter, producer * Aubrey "Drake" Graham – songwriter, featured vocals *Stefan Johnson – additional recording *Nicholson Joseph Jr. – additional recording *Jaycen Joshua – mixing *Giancarlo Lino – mixing assistant *

– songwriter, lead vocals *

Noah "40" Shebib Noah ''Nukh''; am, ኖህ, ''Noḥ''; ar, نُوح '; grc, Νῶε ''Nôe'' () is the tenth and last of the pre-Flood patriarchs in the traditions of Abrahamic religions. His story appears in the Hebrew Bible (Book of Genesis, chapters 5– ...

– engineer *Miykal Snoddy – songwriter, producer *Matthew Testa – engineer *Miles Walker – engineer *Kevin "Kev-O" Wilson – mixing assistant *

– songwriter, keyboards

Charts

Year-end

Release history

References

{{authority control 2010 singles Sean Combs songs Songs written by Sean Garrett Songs written by Drake (musician) Drake (musician) songs Music videos directed by Gil Green Contemporary R&B ballads Songs written by Mario Winans 2010 songs