"Loving You Is Sweeter Than Ever" is a 1966 song written by

Ivy Jo Hunter George Ivy Hunter (August 28, 1940 – October 6, 2022), known as Ivy Jo Hunter, was an American R&B songwriter, record producer and singer, most associated with his work for Motown in the 1960s. Life and career Raised in Detroit, Michigan ...

and

Stevie Wonder Stevland Hardaway Morris ( Judkins; May 13, 1950), known professionally as Stevie Wonder, is an American singer-songwriter, who is credited as a pioneer and influence by musicians across a range of genres that include rhythm and blues, Pop musi ...

. It was performed by the

Four Tops The Four Tops are an American vocal quartet from Detroit who helped to define the city's Motown sound of the 1960s. The group's repertoire has included soul music, R&B, disco, adult contemporary, doo-wop, jazz, and show tunes. Founded as the ...

via the

Motown Motown Records is an American record label owned by the Universal Music Group. It was founded by Berry Gordy Jr. as Tamla Records on June 7, 1958, and incorporated as Motown Record Corporation on April 14, 1960. Its name, a portmanteau of ''moto ...

label. In addition to co-writing the song, Wonder also instrumentally contributed drums to the track. ''

Cash Box ''Cashbox'', also known as ''Cash Box'', was an American music industry trade magazine, originally published weekly from July 1942 to November 1996. Ten years after its dissolution, it was revived and continues as ''Cashbox Magazine'', an online ...

'' described the song as a "hard-pounding, rhythmic, pop-R&B romancer all about a lucky guy who has finally found the gal that he’s always dreamed about."

Credits

* Lead vocals by

Levi Stubbs Levi Stubbs (born Levi Stubbles, June 6, 1936 – October 17, 2008) was an American baritone singer, best known as the lead vocalist of the R&B group the Four Tops, who released a variety of Motown hit records during the 1960s and 1970s. He has b ...

* Background vocals by

Abdul "Duke" Fakir Abdul Kareem Fakir (born December 26, 1935), professionally known as Duke Fakir, is an American singer. He is a founding member of the Motown quartet the Four Tops, from 1953 to the present day. A first tenor, Fakir is the group's lone surviving ...

Renaldo "Obie" Benson Renaldo "Obie" Benson (June 14, 1936 – July 1, 2005) was an American soul and R&B singer and songwriter. He was best known as a founding member and the bass singer of Motown group the Four Tops, which he joined in 1953 and continued to perfo ...

Lawrence Payton Lawrence Albert Payton (March 2, 1938 – June 20, 1997) was an American tenor, songwriter, vocal arranger, musician, and record producer for the popular Motown quartet, the Four Tops. In 1997, at 59 years old, Payton died of liver cancer. Bio ...

* Instrumentation by

The Funk Brothers The Funk Brothers were a group of Detroit-based session musicians who performed the backing to most Motown recordings from 1959 until the company moved to Los Angeles in 1972. Its members are considered among the most successful groups of stud ...

* Drums by

Chart performance

The song peaked at number 12 on the Billboard

Hot Rhythm & Blues Singles The Hot R&B/Hip-Hop Songs chart ranks the most popular R&B and hip hop songs in the United States and is published weekly by '' Billboard''. Rankings are based on a measure of radio airplay, sales data, and streaming activity. The chart had 100 ...

chart and number 45 on the ''Billboard'' Hot 100.

Cover versions

Nick Kamen Ivor Neville "Nick" Kamen (15 April 1962 – 4 May 2021) was an English singer-songwriter, musician and model. He was best known for "Turn It Up" from 1989, the singles "Each Time You Break My Heart" from 1986 and "I Promised Myself" from 1990, ...

released a version in 1987, where it went to number 16 in the

UK Singles Chart The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...

. The Band covered the song on the bonus disc of their concert album ''Rock of Ages''. Susan Tedeschi covered it on her album Hope and Desire.

References

External links

List of "Loving You Is Sweeter Than Ever" recordings
1966 songs 1966 singles 1987 singles Four Tops songs Songs written by Ivy Jo Hunter Songs written by Stevie Wonder Motown singles Nick Kamen songs Song recordings produced by Ivy Jo Hunter {{1960s-R&B-song-stub