''Lovely'' is a 2012

Telugu-language Telugu (; , ) is a Dravidian language spoken by Telugu people predominantly living in the Indian states of Andhra Pradesh and Telangana, where it is also the official language. It is the most widely spoken member of the Dravidian language fami ...

romantic comedy Romantic comedy (also known as romcom or rom-com) is a subgenre of comedy and slice of life fiction, focusing on lighthearted, humorous plot lines centered on romantic ideas, such as how true love is able to surmount most obstacles. In a typic ...

film written and directed by

B. Jaya B. Jaya (11 January 1964 – 30 August 2018) was an Indian film director who worked in Telugu cinema. Early life Jaya completed an MA in English literature and received a diploma in journalism at Chennai University. She also received ...

. The film was produced by B. A. Raju and

Anup Rubens Anup Rubens, born Enoch Rubens, is an Indian film music composer who predominantly works in Telugu cinema. He has received the South Filmfare Awards and Nandhi Awards by Government of Andra pradesh. Rubens works include '' Seetharama Kalyana' ...

has composed the music for the film. The film stars Aadi and

Shanvi Srivastava Shanvi Srivastava (born 8 December 1993) is an Indian actress and model who works predominantly in Kannada films and a few Telugu and Malayalam films. Early life Srivastava was born on 8 December 1993, in Varanasi, she did her schooling at ...

in the lead roles. The film was a joint production between R. R. Movie Makers and RJ Cinemas. Alongside direction, both editing and screenplay were also handled by B. Jaya. The Movie was released on 30 March 2012 and was a hit at the box office. It was dubbed in to

Hindi Hindi (Devanāgarī: or , ), or more precisely Modern Standard Hindi (Devanagari: ), is an Indo-Aryan languages, Indo-Aryan language spoken chiefly in the Hindi Belt region encompassing parts of North India, northern, Central India, centr ...

as ''Vijay Meri Hai''. The movie was remade in Odia in 2019 as '' Selfish Dil''.

Plot

Akash ( Aadi) is a practical and easy going young guy and he does not have a very good opinion about women and love stories. His friend Kittu (

Vennela Kishore Bokkala Kishore Kumar (born 19 September 1977), known professionally as Vennela Kishore, is an Indian actor and director who works in Telugu-language films. Known for his comic roles, he was given the moniker "Vennela" after his first feature f ...

) is in a

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin ...

relationship with a girl named Lalli (Chinmayee Ghatrazu). When the time comes to meet each other, Kittu develops cold feet and out of a fear of rejection, sends in Akash to meet Lalli. On the other side, Lalli decides to send her friend Lavanya (

Shanvi Shanvi Srivastava (born 8 December 1993) is an Indian actress and model who works predominantly in Kannada films and a few Telugu and Malayalam films. Early life Srivastava was born on 8 December 1993, in Varanasi, she did her schooling at C ...

) to the meeting. It is

love at first sight Love at first sight is a personal experience as well as a common trope in literature: a person or character feels an instant, extreme, and ultimately long-lasting romantic attraction for a stranger upon first seeing that stranger. Described by p ...

for this ‘new’ couple and very soon, they develop a deep bond. Just when everything seems nice and rosy, Lavanya's father Mangalampalli Maharadhi (

Rajendra Prasad Rajendra Prasad (3 December 1884 – 28 February 1963) was an Indian politician, lawyer, Indian independence activist, journalist & scholar who served as the first president of Republic of India from 1950 to 1962. He joined the Indian Nationa ...

) enters the scene and he is not impressed with Akash's behavior. It is now up to Akash to convince Maharadhi to change his mind.

Cast

Production

It was announced that Aadi, Shanvi, Vennela kishore and other crew members will be in the film. Dr. Rajendra Prasad played an important role in this film.

Release

The film was released on 30 March 2012.

Critical reception

The "entertainment.oneindia.in" website has stated that "Overall, the film is an okay film with some decent entertainment values".

Box office

The film has completed 50 days on 18 May 2012 in 34 centres. The film has completed 100 days run on 7 July 2012 in 12 centres.

Soundtrack

The audio of the film was released on 13 March 2012 through

Aditya Music Aditya Music India Private Limited is a music company in India, which owns the label Aditya Music. It produces music for the Telugu cinema industry and is headquartered at Hyderabad, Telangana. Overview The company was founded by Umesh Gu ...

label in the market. The launch of the audio was held at Prasad Labs in

Hyderabad Hyderabad ( ; , ) is the capital and largest city of the Indian state of Telangana and the ''de jure'' capital of Andhra Pradesh. It occupies on the Deccan Plateau along the banks of the Musi River (India), Musi River, in the northern part ...

on same day. The soundtrack of the film was composed by

Anoop Rubens Anup Rubens, born Enoch Rubens, is an Indian film music composer who predominantly works in Telugu cinema. He has received the South Filmfare Awards and Nandhi Awards by Government of Andra pradesh. Rubens works include '' Seetharama Kalyana' ...

and its consists of seven songs. The lyrics for three songs were written by Anantha Sreeram and another three songs were written by

Ramajogayya Sastry Ramajogayya Sastry (born 24 August 1970) is an Indian film lyricist, known for his works in Telugu cinema and music. Early life Ramajogayya Sastry was born in Arepalli Muppalla, Ipuru Mandal near Narasaraopet of Guntur district. His father, S ...

Kandikonda Kandikonda (13 October 1973 – 12 March 2022) was an Indian film lyricist, known for his works in Telugu cinema. Kandikonda was born in Nagurlapally, Narsampet Mandal of Warangal district. He was awarded Doctorate for his thesis on ''Situation ...

, Sirasri and one song was written by the music director of film Anoop Rubens.

References

{{reflist 2012 films