Love and Glamour is a women's

eau de toilette Eau de toilette (, meaning "grooming water") is a lightly scented perfume. It is also referred to as aromatic waters and has a high alcohol content. It is usually applied directly to the skin after bathing or shaving. It is traditionally composed ...

fragrance endorsed by American entertainer

Jennifer Lopez Jennifer Lynn Affleck (' Lopez; born July 24, 1969), also known as J.Lo, is an American singer, actress and dancer. In 1991, she began appearing as a Fly Girl dancer on the sketch comedy television series ''In Living Color'', where she rema ...

Background and conception

Lopez released her first signature perfume,

Glow by JLo Glow by JLo is a women's fragrance endorsed by American entertainer Jennifer Lopez, and released through Coty Incorporated. It was conceived as far back as 1998 when Lopez announced a lifestyle line that would include a fragrance. Contradictor ...

, in 2002; it went on to become the second-highest-selling fragrance in the United States. With this, she became a pioneer for the

celebrity endorsement Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Marketers use celebr ...

of perfume, and influenced various other celebrities to follow the trend. By the time of Love and Glamour's release in October 2010, Lopez's fragrances had taken in over $1 billion worldwide. In an interview with ''

Women's Wear Daily ''Women's Wear Daily'' (also known as ''WWD'') is a fashion-industry trade journal often referred to as the "Bible of fashion".Horyn, Cathy"Breaking Fashion News With a Provocative Edge" ''The New York Times''. (August 20, 1999). It provides infor ...

'', Lopez explained the inspiration behind the perfume:

Development

Lopez worked side by side with

Coty, Inc. Coty Inc. is an American-French multinational beauty company founded in 1904 by François Coty. With its subsidiaries, it develops, manufactures, markets, and distributes fragrances, cosmetics, skin care, nail care, and both professional and re ...

to create the signature fragrance blend of Love and Glamour, and was heavily involved in the creation process. According to Lopez, creating the scent was the most difficult part of the process, as compared to putting together the packaging and the marketing campaign.

Scent and bottle

Love and Glamour has top notes of Italian mandarin,

guava Guava () is a common tropical fruit cultivated in many tropical and subtropical regions. The common guava ''Psidium guajava'' (lemon guava, apple guava) is a small tree in the myrtle family ( Myrtaceae), native to Mexico, Central America, the ...

and peach flesh; heart notes of

coconut The coconut tree (''Cocos nucifera'') is a member of the palm tree family ( Arecaceae) and the only living species of the genus ''Cocos''. The term "coconut" (or the archaic "cocoanut") can refer to the whole coconut palm, the seed, or the ...

orange blossom Orange Blossom is a French band that plays a mix of electronic and world music. The band was formed in Nantes in 1993 with Pierre-Jean Chabot (known as ''PJ Chabot'') on violin and Jean-Christophe Waechter (known as ''Jay C.'') on percussion ...

and jasmine petals; and base notes of

sandalwood Sandalwood is a class of woods from trees in the genus ''Santalum''. The woods are heavy, yellow, and fine-grained, and, unlike many other aromatic woods, they retain their fragrance for decades. Sandalwood oil is extracted from the woods for us ...

musk Musk (Persian: مشک, ''Mushk'') is a class of aromatic substances commonly used as base notes in perfumery. They include glandular secretions from animals such as the musk deer, numerous plants emitting similar fragrances, and artificial sub ...

and

amber Amber is fossilized tree resin that has been appreciated for its color and natural beauty since Neolithic times. Much valued from antiquity to the present as a gemstone, amber is made into a variety of decorative objects."Amber" (2004). In Ma ...

. Lopez hoped to create "a combination that people have never smelled before". Love and Glamour's bottle was designed by Lopez with the aid of designer Jon DiNapoli. It is shaped to resemble "a woman wearing an elegant gown", and was described by Alessandra Greco of ''

Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** ''Vogue Arabia'', an Arab fashion magazine ** ''Vogue Australia'', an Australian fashion magazine ** ''Vogue China'', ...

'' as curvy, sexy and seductive.

Marketing and reception

Love and Glamour made its debut at a

Macy's Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated wi ...

department store in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

on September 11, 2010. A promotional website was launched that allowed online viewers to unlock an exclusive behind-the-scenes

film noir Film noir (; ) is a cinematic term used primarily to describe stylish Hollywood crime dramas, particularly those that emphasize cynical attitudes and motivations. The 1940s and 1950s are generally regarded as the "classic period" of American ' ...

style video clip of Lopez. The campaign for the scent was shot by photographer

Craig McDean Craig McDean (born 1964 in England) is a British fashion photographer, originally from Middlewich, now based in New York City. Life McDean originally trained and worked as a car mechanic before studying photography at Mid Cheshire College (OND ...

on a movie set, with Lopez's hair and make up styled to match a classic film star. ''

Seventeen Seventeen or 17 may refer to: *17 (number), the natural number following 16 and preceding 18 * one of the years 17 BC, AD 17, 1917, 2017 Literature Magazines * ''Seventeen'' (American magazine), an American magazine * ''Seventeen'' (Japanese m ...

'' magazine was positive about Love and Glamour, writing: "it's definitely a scent that's going to have everyone asking what you're wearing".

Products

List of Love and Glamour products: *50ml Eau de Parfum *75ml Eau de Parfum *200ml body care lotion Love and Glamour was also made available in a gift set that included a body lotion and shower gel.

References