2010 Winter Olympics - Norway's curling pants

Loudmouth Golf is an American

sportswear Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons. Typical sport-specific garments ...

company based in

Sonoma County, California Sonoma County () is a county (United States), county located in the U.S. state of California. As of the 2020 United States Census, its population was 488,863. Its county seat and largest city is Santa Rosa, California, Santa Rosa. It is to the n ...

, known for colorful trousers. The company was established in 2000 by Scott "Woody" Woodworth, then a

graphic designer A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, ...

. His first design involved a children's fabric with prints of

Warner Brothers Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American Film studio, film and entertainment studio headquartered at the Warner Bros. Studios, Burbank, Warner Bros. Studios complex in Burbank, Califo ...

cartoon characters, which he had made by a local seamstress. The designs caught the attention of various sports personalities, who began ordering the pants. In 2007, Woodworth began creating his own fabric designs. In 2009, golfer John Daly appeared wearing "loud" clothing from the company on the

European Tour The European Tour (currently known as the DP World Tour for sponsorship reasons), legally the PGA European Tour is the leading men's professional golf tour in Europe. The organisation also operates the European Senior Tour (for players aged fift ...

while banned from the

PGA Tour The PGA Tour (stylized in all capital letters as PGA TOUR by its officials) is the organizer of professional golf tours in the United States and North America. It organizes most of the events on the flagship annual series of tournaments also k ...

. Daly later entered a formal

endorsement Endorsement (alternatively spelled "indorsement") may refer to a: * testimonial, a written or spoken statement promoting or advertising a product * political endorsement, publicly declaring support for a candidate * form added to an insurance po ...

agreement with the company. The Norwegian curling team drew international attention to the company, and to themselves, at the

2010 Winter Olympics )'' , nations = 82 , athletes = 2,626 , events = 86 in 7 sports (15 disciplines) , opening = February 12, 2010 , closing = February 28, 2010 , opened_by = Governor General Michaëlle Jean , cauldron = Catriona Le May DoanNancy GreeneWayne Gretz ...

by wearing Loudmouth's "Dixie-A" pants with red, white, and blue diamonds as a uniform. The team wore the pants on advice from second Chris Svae who served as their fashion consultant. The team gave a pair to King

Harald V of Norway Harald V ( no, Harald den femte, ; born 21 February 1937) is King of Norway. He acceded to the throne on 17 January 1991. Harald was the third child and only son of King Olav V of Norway and Princess Märtha of Sweden. He was second in the lin ...

. A

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

fan page created for Norway's pants drew more than 500,000 fans during the games. During the Olympics, Loudmouth's

web traffic Web traffic is the data sent and received by visitors to a website. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are ...

increased by a factor of ten and sales tripled.

References

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External links

loudmouthgolf.com
- official site Sportswear brands Sporting goods manufacturers of the United States Clothing companies established in 2000 Golf equipment manufacturers