"" (; ) is a song by Albanian singer and songwriter Elvana Gjata. The song was composed and written by Gjata, while produced and arranged by German producers

Jumpa J.A.K.E. 1 J.A.K.E. 2 J'onn J'onzz Jack Jack of Clubs Jack of Fire Jack O'Lantern Jack the Ripper Jackal Jackhammer Jaclyn Jade Jacob Ashe Jakeem Thunder Java Java is a fictional character appearing in American comic ...

and Lex Barkey, respectively. Loudcom under exclusive license from East Music Matters released it as a

single Single may refer to: Arts, entertainment, and media * Single (music), a song release Songs * "Single" (Natasha Bedingfield song), 2004 * "Single" (New Kids on the Block and Ne-Yo song), 2008 * "Single" (William Wei song), 2016 * "Single", by ...

for digital download and

streaming Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content it ...

on 10 June 2021. Musically, it is an Albanian-language

pop Pop or POP may refer to: Arts, entertainment, and media Music * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop!, a UK pop group * Pop! featuring Angie Hart, an Australian band Albums * ''Pop'' (G ...

, R&B and urban song fusing folk,

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and

rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wales ...

elements, with the lyrics telling a tale of a woman, who loses the intimacy of her loved one. Music critics applauded "", with praise concentrated on its appeal, music video as well as Gjata's musical versatility. Commercially, the song peaked atop the ranking in Albania and reached the top 60 in Switzerland. An accompanying music video was uploaded to Gjata's YouTube channel on 10 June 2021 and was filmed at the

Divjakë-Karavasta National Park The Divjakë-Karavasta National Park ( sq, Parku Kombëtar Divjakë-Karavasta) is a national park in western Albania, sprawling across the Myzeqe, Myzeqe Plain in the direct proximity to the Adriatic Sea. The park spans a territory of containing ...

, Albania.

Background and composition

Gjata teased the premiere of "" by uploading a preview on her social media accounts and announcing that it would be released on 10 June 2021. Lasting two minutes and 55 seconds, Loudcom under exclusive license from East Music Matters made the

available on the announced date for digital download and

in various countries. "" was composed and written by Gjata herself. German producers

and Lex Barkey produced and arranged the song, respectively. Musically, "" is an Albanian

, R&B urban song incorporating folk,

and

elements. The Albanian-language song lyrically tells a tale about a woman, who loses the intimacy of her significant other. Lyrics from the song translated into English include: "The price for loving you with my tears, I am washing it out / Could you stop the world for me? If you could love me more than yourself, would you?"

Reception

Upon release, "" was met with widespread acclaim from selected music critics. Albanian music website ''Illyrian Pirates'' gave a positive review, applauding its "fresh" appeal and Gjata's "magnetic" vocal performance as well. Zangba Thomson from ''Bong Mines Entertainment'' noticed a "heartfelt" narrative and complimented the singer's "ear-pleasing" vocal delivery. In a review for ''Eurovistan'' and ''Eurovision Union'', both writers came to a collective conclusion and went on to laud the song's nature as well as the singer's musical versatility, with the latter stating that its melodies give a "traditional, ethnic" feel. Fans of "" include Albanian politician Erion Braçe and Romanian musician Inna. Inna further incorporated the song on her exclusive Apple Music playlist. Commercially, "" reached number two in Albania for the week ending 19 June 2021, and topped the ranking a week later on 26 June. After having trended on the Swiss Spotify and Streaming charts, the single reached number 55 in Switzerland, as the singer's second charting record in the country.

Promotion

An accompanying music video for "" was uploaded at 23:59 ( CET) to Gjata's official YouTube channel on 10 June 2021, preceded by a teaser released on 9 June. ''Note: Open description for credits.'' Upon its premiere, the video trended on the YouTube Top 100 chart in Austria, Germany, Norway, Sweden and Switzerland. Filmed at the

in Albania, it was directed by Albanian content creator Flicka Elisa and visual designer Vasjen Katro. Katro is also credited as the video's editor alongside producer Borin Leka. The reviewer from ''Illyrian Pirates'' was enthusiastic towards the clip and called it "stunning", while stating that the visual suited the singer's both appearance and vocal abilities. Labinot Nimani from the publication ''Albanian Post'' applauded Gjata's styling and noted "fancy" and "unique" visuals. In December 2022, Gjata performed "" at the eighth season of the Albanian reality show ''

Dancing with the Stars ''Dancing with the Stars'' is the name of various international television series based on the format of the British TV series '' Strictly Come Dancing'', which is distributed by BBC Studios, the commercial arm of the BBC. Currently the forma ...

''.

Credits and personnel

Credits adapted from Tidal and YouTube. *Elvana Gjatacomposing, songwriting, vocals *Borin Lekamusic video editing *Flicka Elisavisual directing *Jumpaproducing *Lex Barkeyarranging *Vasjen Katrovisual directing, editing

Track listing

*Digital download and streaming #""2:55

Weekly charts

Release history

References

{{Authority control 2021 singles 2021 songs Albanian-language songs Elvana Gjata songs Pop songs Song recordings produced by Jumpa Songs written by Elvana Gjata Music videos shot in Albania