"Lose" is a song by British YouTube personality and rapper KSI and American rapper

Lil Wayne Dwayne Michael Carter Jr. (born September 27, 1982), known professionally as Lil Wayne, is an American rapper, singer, songwriter, and record executive. His career began in 1995, at the age of 12, when he was signed by rapper Birdman, joining ...

from the deluxe edition of the former's second studio album, ''All Over the Place'' (2021). The song was written by the two artists alongside its producer

Digital Farm Animals Nick Gale, better known as Digital Farm Animals, is a British songwriter, music producer and DJ known for wearing an electronic pig helmet. He has featured on and co-written numerous tracks that have reached the top 10 of the UK Singles Chart, ...

and songwriters Ivory Scott, S-X, David Snyder, Peter Jideonwo and Jochanan Samam. It was released for digital download and

streaming Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content it ...

RBC Records RBC Records is an American online independent record label and management company founded by partners Brian Shafton and Bob Grossi. It provides artists and independent labels with a full-service "virtual label" alternative to signing with a maj ...

and BMG on 6 August 2021 as the fifth

single Single may refer to: Arts, entertainment, and media * Single (music), a song release Songs * "Single" (Natasha Bedingfield song), 2004 * "Single" (New Kids on the Block and Ne-Yo song), 2008 * "Single" (William Wei song), 2016 * "Single", by ...

from the album. "Lose" is a hip hop track with elements of

rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wales ...

. "Lose" received positive reviews from music critics. The song debuted at number 18 on the

UK Singles Chart The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...

and number 86 on the ''Billboard'' Hot 100. It additionally entered the music charts of Australia, Canada, Hungary, Ireland, the Netherlands, New Zealand, Norway and Sweden. The

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...

was released on the same day as the single. The video places the two rappers in a therapist's office, where they talk about their problems with women, before being launched into wild, animated explorations of their psyches.

Background and composition

The song serves as the first collaboration between KSI and Lil Wayne. Speaking of the song and collaboration, KSI said, "If you told me 10 years ago that this was gonna happen, I would have laughed in your face and blocked you from my contacts. But here we are, it's a reality. Me and Lil Wayne have come together on a track no one will expect. From the singing chorus to the amazing verses, this is a song that will live on for decades".

Release and promotion

In May 2021, KSI announced that he has a collaboration with a big artist whose name ends with the letter "E", which led fans to speculate it to either be Lil Wayne or Canadian rapper

Drake Drake may refer to: Animals * A male duck People and fictional characters * Drake (surname), a list of people and fictional characters with the family name * Drake (given name), a list of people and fictional characters with the given name * ...

. However, in July 2021, model Ravyn Rochelle, who participates in the music video for the song, confirmed that Wayne would be the co-lead artist. KSI eventually revealed the co-lead artist and the song on 30 July 2021. On 4 August 2021, he stated that there would be a music video to accompany the song. The single charted at number 18 in the UK Singles Chart. It became KSI's first ever single to chart in the US, debuting at number 86 on the Billboard Hot 100.

Critical reception

Joshua Robinson from ''HotNewHipHop'' referred to the music that Lil Wayne created on his seventh studio album, ''

Rebirth Rebirth may refer to: Arts, entertainment, and media Film * ''Rebirth'' (2011 film), a 2011 Japanese drama film * ''Rebirth'' (2016 film), a 2016 American thriller film * ''Rebirth'', a documentary film produced by Project Rebirth * ''The Re ...

'' (2010), and felt that fans "will be delighted to hear the legendary rapper return to his pop-runk aesthetic, and all-in-all, his chemistry with KSI makes for a solid record". Pop-runk refers to pop,

rap Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...

, and

punk Punk or punks may refer to: Genres, subculture, and related aspects * Punk rock, a music genre originating in the 1970s associated with various subgenres * Punk subculture, a subculture associated with punk rock, or aspects of the subculture s ...

combined. Akaash of ''HipHopNMore'' said that "it has a

element to it, adding a new genre to the mix, which is why the album title is what it is", referring to KSI's second studio album, '' All Over the Place''.

Music video

A music video premiered to KSI's

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

channel nine hours after the song on 6 August 2021. Himself and Lil Wayne are in a therapist's office, talking about their problems with women "before being launched into wild, animated explorations of their psyches".

Charts

References

{{Lil Wayne singles 2021 songs 2021 singles KSI songs Lil Wayne songs Songs written by KSI Songs written by Lil Wayne Songs written by Digital Farm Animals Song recordings produced by Digital Farm Animals RBC Records singles BMG Rights Management singles Pop punk songs Rock songs