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The Los Angeles Crusade of 1949 was the first great evangelistic campaign of Billy Graham. It was organized by the Christian group Christ for Greater Los Angeles.Into the Big Tent: Billy Graham and the 1949 Los Angeles Campaign
Billy Graham Center Archives
The campaign was scheduled for three weeks, but it was extended to eight weeks. During the campaign Graham spoke to 350,000 people, by the end, 3,000 of them decided to convert to Christianity. It was subsequently described as the greatest revival since the time of Billy Sunday. After this crusade Graham became a national figure in the United States.


Preparation

The Christ for Greater Los Angeles' committee scheduled a series of
revival meeting A revival meeting is a series of Christian religious services held to inspire active members of a church body to gain new converts and to call sinners to repent. Nineteenth-century Baptist preacher Charles Spurgeon said, "Many blessings may come ...
s in
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
in 1949. The committee had decided to invite Billy Graham as the preacher. The crusade started on September 25, 1949. It was scheduled for three weeks between September 25 and October 17. It was organized with prayer support provided by more than a thousand prayer groups that had been formed in and around Los Angeles. These groups regularly prayed for the crusade's success.


Crusade

A circus tent that held 6,000 people was erected in a parking lot. The tent was enlarged to 9,000 and was still too small. The last meeting took place at 20 November. Graham preached: "I don't believe that any man can solve his problems of life without Jesus Christ" "All across Europe, people know that time is running out," (...) "Now that Russia has the atomic bomb, the world is in an armament race driving us to destruction." The interest of local and national newspapers was piqued when
Stuart Hamblen Carl Stuart Hamblen (October 20, 1908 – March 8, 1989) was an American entertainer who became one of radio's first singing cowboys in 1926, going on to become a singer, actor, radio show host, and songwriter. He underwent a Christian conversion ...
announced on-air that he had been converted. His conversion was followed by that of former Olympian and
prisoner of war A prisoner of war (POW) is a person who is held captive by a belligerent power during or immediately after an armed conflict. The earliest recorded usage of the phrase "prisoner of war" dates back to 1610. Belligerents hold prisoners of wa ...
Louis Zamperini Louis Silvie Zamperini (January 26, 1917 – July 2, 2014) was an American World War II veteran and an Olympic distance runner. He took up running in high school and qualified for the United States in the 5,000 m race for the 1936 Ber ...
and Jim Vaus, a friend of mobster Mickey Cohen. Harvey Fritz, an actor, was another celebrity conversion.


Result

After Hamblen's conversion,
William Randolph Hearst William Randolph Hearst Sr. (; April 29, 1863 – August 14, 1951) was an American businessman, newspaper publisher, and politician known for developing the nation's largest newspaper chain and media company, Hearst Communications. His flamboya ...
sent a telegram to all his newspaper editors: "
Puff Puff may refer to: Science and technology * Puff, a small quantity of gas or smoke in the air ** Puff, a light gust of wind#Gustiness, wind ** Exhalation ** Inhalation * Puff model, volcanic ash tracking model developed at the University of Alaska ...
Graham."Ben Bagdikian, ''The Media Monopoly'', Boston, Mass: Beacon Press, 2000 6th ed., p. 39 ff. As a result, within five days Graham gained national coverage.Bagdikan (2000), ''Media Monopoly'', p. 39 With such media attention, the crusade event ran for eight weeks—five weeks longer than planned. Graham became a national figure.The 2010 TIME 100
''Time'', ''Billy Graham'', June 14, 1999.
Henry Luce Henry Robinson Luce (April 3, 1898 – February 28, 1967) was an American magazine magnate who founded ''Time'', ''Life'', ''Fortune'', and ''Sports Illustrated'' magazine. He has been called "the most influential private citizen in the America ...
also promoted Graham with coverage at this time, and by 1954 featured him on the cover of his magazine ''
TIME Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...
''. According to Bothwell, Hearst and Luce supported Graham because of his anticommunist message. Due to the Los Angeles crusade
Evangelicalism Evangelicalism (), also called evangelical Christianity or evangelical Protestantism, is a worldwide interdenominational movement within Protestant Christianity that affirms the centrality of being " born again", in which an individual exper ...
was introduced as an influential force in American culture. According to some scholars such as
Ben Bagdikian Ben-hur Haig Bagdikian (January 30, 1920 – March 11, 2016) was an Armenian-American journalist, news media critic and commentator, and university professor. An Armenian genocide survivor, Bagdikian moved to the United States as an infant and ...
, Hearst liked Graham's patriotism and appeals to youth; he thought the evangelist would help promote Hearst's conservative anti-communist views. The scholar Randall E. King notes that Hearst and Graham never met.


See also

*
List of Billy Graham's crusades Billy Graham's crusades were evangelistic campaigns conducted by Billy Graham between 1947 and 2005. Billy Graham conducted 417 crusades in 185 countries and territories on six continents. The first Billy Graham evangelistic campaign, held Se ...
* ''
Wiretapper ''Wiretapper'' is a 1955 crime drama biopic directed by Dick Ross, written by John O'Dea, and starring Bill Williams, Georgia Lee and Douglas Kennedy. The scenario of the film was based on a true story of Jim Vaus Jr. Plot Jim Vaus returns f ...
''


References


Further reading

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External links

*
''Statistics: Billy Graham & the 1949 Christ for Greater Los Angeles Campaign''
Wheaton College Wheaton College may refer to: * Wheaton College (Illinois), a private Christian, coeducational, liberal arts college in Wheaton, Illinois * Wheaton College (Massachusetts) Wheaton College is a private liberal arts college in Norton, Massachus ...
(2009) ccess date 2012-01-05 {{Billy Graham Evangelicalism in the United States Religion in Los Angeles 1949 in Christianity Billy Graham 1949 in Los Angeles Evangelicalism in California Christian events September 1949 events in the United States October 1949 events in the United States