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Lorenzo Borghese ( it, Don Lorenzo dei Principi Borghese; born June 9, 1972) is an Italian-American businessman, television personality, and member of the
Borghese family The House of Borghese is a princely family of Italian noble and papal background, originating as the Borghese or Borghesi in Siena, where they came to prominence in the 13th century and held offices under the ''commune''. During the 16th century, ...
. Borghese is a cosmetics entrepreneur and animal rights advocate. He was also the bachelor on the ninth season of
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
's '' The Bachelor'', where he picked Jennifer Wilson, and remained in contact with Erica Rose. He is the son of Prince Francesco Marco Luigi Costanzo Borghese (born 1938) and Amanda Borghese, his American wife and the stepdaughter of
Douglas Leigh Douglas Leigh (May 24, 1907 – December 14, 1999) was an American advertising executive and lighting designer, and a pioneer in signage and outdoor advertising. He is famous for making New York City's Times Square the site of some of the worl ...
. Borghese's paternal grandmother was
Princess Marcella Borghese Donna Marcella Borghese (1911-2002) was a manufacturer of cosmetics. History Marcella Fazi was born in Umbria in 1911. In 1937 she became the second wife of the widowed nobleman Paolo Borghese, Duke of Bomarzo and Prince of Sant’ Angelo e San ...
, who founded the ''Borghese'' cosmetics line in 1958.


Early life and education

Borghese was born on June 9, 1972, in Milan, Italy. Borghese's parents, Francesco and Amanda Borghese, have lived in
Short Hills, New Jersey Short Hills is an unincorporated community located within Millburn Township, in Essex County, New Jersey, United States. It is a popular commuter town for residents who work in New York City. As of the 2020 United States Census, the CDP's pop ...
, since 1979.The Bachelor Less Italian and Princey Than Originally Thought
''Us Weekly'', October 3, 2006. Accessed July 26, 2014.
He holds dual U.S./Italian citizenship. Raised in Short Hills, he attended elementary school there. He then graduated from
Pomfret School Pomfret School is an independent, coeducational, college preparatory boarding and day school in Pomfret, Connecticut, United States, serving 350 students in grades 9 through 12 and post-graduates. Located in the Pomfret Street Historic District, t ...
in
Pomfret, Connecticut Pomfret is a New England town, town in Windham County, Connecticut, Windham County, Connecticut, United States. The population was 4,266 in 2020 according to the 2020 United States Census. The land was purchased from Native Americans in 1686 (the ...
, in 1991. In 1995, he graduated from
Rollins College Rollins College is a private college in Winter Park, Florida. It was founded in November 1885 and has about 30 undergraduate majors and several graduate programs. It is Florida's fourth oldest post-secondary institution. History Rollins Colle ...
in
Winter Park, Florida Winter Park is a city in Orange County, Florida, United States. The population was 30,183 according to the 2022 census population estimate. It is part of the Orlando–Kissimmee–Sanford, Florida Metropolitan Statistical Area. Winter Park was fo ...
, where he was initiated into the
Phi Delta Theta Phi Delta Theta (), commonly known as Phi Delt, is an international secret and social fraternity founded at Miami University in 1848 and headquartered in Oxford, Ohio. Phi Delta Theta, along with Beta Theta Pi and Sigma Chi form the Miami Triad ...
fraternity. He earned an MBA degree from the Fordham Graduate School of Business in 2001.


Business and philanthropy

Borghese resides in New York City. He founded the Royal Treatment line of products, a bath, body and skin care line for pets that uses organic ingredients and fragrance oils from Italy and is sold in U.S. stores and on the television station
HSN HSN, an initialism of its former name Home Shopping Network, is an American free-to-air television network owned by the Qurate Retail Group, which also owns catalog company Cornerstone Brands. Based in the Gateway area of St. Petersburg, Flo ...
. He is a managing partner in LB2, LLC, a private-label Italian cosmetics company that sells numerous brands to major department stores and direct retail outlets.


Reality television and author

In the fall of 2006, Borghese starred in the ninth season of ABC's reality show '' The Bachelor''. In the summer of 2009, Borghese announced he would be searching for his "princess" on a web reality show titled ''
America's Next Princess Lorenzo Borghese ( it, Don Lorenzo dei Principi Borghese; born June 9, 1972) is an Italian-American businessman, television personality, and member of the Borghese family. Borghese is a cosmetics entrepreneur and animal rights advocate. He was ...
''. The show was to coincide with the launch of Royal Pet Club, an online shopping website for his Royal Treatment pet products. However, when the show debuted online on August 17, 2009, the series was revealed to actually be a spoof of celebrities and
reality TV Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early 19 ...
shows. In August and September 2012, he appeared on the 10th season of ''
Celebrity Big Brother UK ''Celebrity Big Brother'' is a British television reality game show based on the Dutch show '' Big Brother'', created by producer John de Mol in 1997, which aired from 2001 to 2018. The show followed a number of celebrity contestants, known as ...
'' and was evicted from the house on Day 22, ultimately finishing in 8th place.


Titles

Italian titles of nobility are unrecognized since the 1948 Italian Constitution. Lorenzo Borghese's father is representative of the titles of Duke of
Bomarzo Bomarzo is a town and ''comune'' of the province of Viterbo (Lazio, Central Italy), in the lower valley of the Tiber. It is located east-northeast of Viterbo and north-northwest of Rome. History The city's current name is a derivation of ...
, Prince of Sant’Angelo e San Polo, Marquess of Monticelli, Count of Chia, Lord of Attigliano e Mugnano. As a second son however, Lorenzo Borghese is not entitled to use these titles. Even in a purely social context, he is styled ''
Don Don, don or DON and variants may refer to: Places *County Donegal, Ireland, Chapman code DON *Don (river), a river in European Russia *Don River (disambiguation), several other rivers with the name *Don, Benin, a town in Benin *Don, Dang, a vill ...
Lorenzo dei principi Borghese, Roman noble,
Noble A noble is a member of the nobility. Noble may also refer to: Places Antarctica * Noble Glacier, King George Island * Noble Nunatak, Marie Byrd Land * Noble Peak, Wiencke Island * Noble Rocks, Graham Land Australia * Noble Island, Great B ...
of
Corneto Tarquinia (), formerly Corneto, is an old city in the province of Viterbo, Lazio, Central Italy, known chiefly for its ancient Etruscan tombs in the widespread necropoleis, or cemeteries, for which it was awarded UNESCO World Heritage status. ...
, Patrician of Venice, Patrician of Naples, Patrician of Genoa''.


References


Sources

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External links

*
Royal Pet Club
{{DEFAULTSORT:Borghese, Lorenzo 1972 births American cosmetics businesspeople Businesspeople from New Jersey Businesspeople from New York City Lorenzo Italian emigrants to the United States Living people Nobility from Milan People from Millburn, New Jersey Rollins College alumni Fordham University alumni Pomfret School alumni Bachelor Nation contestants