Loose lips sink ships is an

American English American English, sometimes called United States English or U.S. English, is the set of varieties of the English language native to the United States. English is the most widely spoken language in the United States and in most circumstances ...

idiom An idiom is a phrase or expression that typically presents a figurative, non-literal meaning attached to the phrase; but some phrases become figurative idioms while retaining the literal meaning of the phrase. Categorized as formulaic language, ...

meaning "beware of unguarded talk". The phrase originated on propaganda posters during

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...

. The phrase was created by the

War Advertising Council The Advertising Council, commonly known as the Ad Council, is an American nonprofit organization that produces, distributes, and promotes public service announcements on behalf of various sponsors, including nonprofit organizations, non-governme ...

and used on posters by the United States Office of War Information. This type of poster was part of a general campaign to advise servicemen and other citizens to avoid careless talk that might undermine the war effort. There were many similar such slogans, but "Loose lips sink ships" remained in the American idiom for the remainder of the century and into the next, usually as an admonition to avoid careless talk in general. (The British equivalent used " Careless Talk Costs Lives", and variations on the phrase "Keep mum", while in neutral Sweden the State Information Board promoted the wordplay "

En svensk tiger En svensk tiger () was a slogan and an image that became part of a propaganda campaign in Sweden during World War II. Its goal was to prevent espionage by encouraging secrecy. Explanation In Swedish, the word '' svensk'' can mean both the adjec ...

" ("A Swedish tiger" or "A Swede keeps silent": the Swedish word "tiger" means both "tiger" and "keeps silent"), and Germany used "Schäm Dich, Schwätzer!" ( en, "Shame on you, blabbermouth!"). However, propaganda experts at the time and historians since have argued the main goal of these and similar posters was to actually frighten people into not spreading rumors – or truths – containing bad news that might hurt morale or create tension between groups of Americans, since the

Federal Bureau of Investigation The Federal Bureau of Investigation (FBI) is the domestic intelligence and security service of the United States and its principal federal law enforcement agency. Operating under the jurisdiction of the United States Department of Justice, ...

(in charge of dealing with enemy spies) had rounded up the key agents in June 1941, so that the nation "entered the war with confidence that there was no major German espionage network hidden in U.S. society." From the

White House The White House is the official residence and workplace of the president of the United States. It is located at 1600 Pennsylvania Avenue Northwest, Washington, D.C., NW in Washington, D.C., and has been the residence of every U.S. preside ...

's perspective, the FBI had succeeded in virtually ending the German espionage threat. Historian

Joseph E. Persico Joseph Edward Persico (July 19, 1930August 30, 2014) was an author and American military historian. From 1974 to 1977, he was primary speechwriter to Vice President Nelson Rockefeller. At the time of his death, he lived in Guilderland, New York.Uni ...

says it "practically shut down German espionage in the United States overnight." Historian D'Ann Campbell argues that the purpose of the wartime posters, propaganda, and censorship of soldiers' letters was not to foil spies but "to clamp as tight a lid as possible on rumors that might lead to discouragement, frustration, strikes, or anything that would cut back military production."

References

{{reflist American English idioms American propaganda during World War II Classified information in the United States World War II propaganda Quotations from military Slogans 1940s neologisms

See also

References