![Lookbook](https://upload.wikimedia.org/wikipedia/commons/5/50/Lookbook.jpg)
A lookbook is a collection of photographs compiled to show off a
model
A model is an informative representation of an object, person or system. The term originally denoted the Plan_(drawing), plans of a building in late 16th-century English, and derived via French and Italian ultimately from Latin ''modulus'', a mea ...
,
photographer
A photographer (the Greek language, Greek φῶς (''phos''), meaning "light", and γραφή (''graphê''), meaning "drawing, writing", together meaning "drawing with light") is a person who makes photographs.
Duties and types of photographe ...
,
style
Style is a manner of doing or presenting things and may refer to:
* Architectural style, the features that make a building or structure historically identifiable
* Design, the process of creating something
* Fashion, a prevailing mode of clothing ...
,
stylist
Stylist can refer to:
Occupations
* Automotive stylist or car stylist, a person involved in designing the appearance and ergonomics of automobiles
* Food stylist, a person who makes food look attractive in photographs
* Hair stylist, a person w ...
, or
clothing line
Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural ...
. Usually, bloggers or vloggers will "model" fashionable looks for that month or season. This gives viewers ideas on how to style outfits, or to show what the latest fashions are. It is an especially popular term with "
fashion blog
Fashion blogs are blogs that cover the fashion industry, clothing, and lifestyle.
Definition
A fashion blog can cover many topics, such as specific items of clothing and accessories, beauty tips, trends in various apparel markets (haute couture ...
gers".
Lookbooks in their online form can be described as "fashion diaries" because bloggers are constantly updating them on a daily or weekly basis. However, sometimes they are made to compile the looks of other people such as a
celebrity
Celebrity is a condition of fame and broad public recognition of a person or group as a result of the attention given to them by mass media. An individual may attain a celebrity status from having great wealth, their participation in sports ...
,
politician
A politician is a person active in party politics, or a person holding or seeking an elected office in government. Politicians propose, support, reject and create laws that govern the land and by an extension of its people. Broadly speaking, a ...
or
socialite
A socialite is a person from a wealthy and (possibly) aristocratic background, who is prominent in high society. A socialite generally spends a significant amount of time attending various fashionable social gatherings, instead of having traditio ...
. They can also be used as an
artist's portfolio
An artist's portfolio is an edited collection of an artist's best artwork intended to showcase their style or method of work. A portfolio is used by artists to show employers their versatility by showing different samples of current work. Typicall ...
.
Lookbook in fashion industry
Lookbooks take a special place in the
fashion industry
Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...
, as they are used to present the product to the client. There are multiple reasons for that:
There is a global shift towards online business.
Online lookbook is a
digital marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development duri ...
tool that helps companies reach out to their
target audience
A target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said intended audience. In marketing and advertising, it is a particular group of consumer within the predetermined ...
worldwide. For example, '
''due to the increasing advancement in online marketing trends and rising trend of use of digital media for
product marketing
Product marketing is sub-field of marketing that is responsible for crafting messaging, go-to-market flow, and promotion of a product. Product marketing managers can also be involved in defining and sizing target markets along with other business ...
, the demand for
online shopping
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the r ...
of
jewelry
Jewellery ( UK) or jewelry (U.S.) consists of decorative items worn for personal adornment, such as brooches, rings, necklaces, earrings, pendants, bracelets, and cufflinks. Jewellery may be attached to the body or the clothes. From a western ...
is predicted to witness tremendous growth in the coming years. Moreover, due to the growing adoption of technological advancement techniques and innovative stones for artificial jewelry is anticipated to contribute major growth in
e-commerce
E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manageme ...
industry. Due to the increasing trend is advanced standard of living, growing fashion, and living a luxury lifestyle the demand for global online jewelry market is anticipated to witness significant growth over the forecast period'
''.
The lookbook helps to build an emotional connection with the clients.
To achieve it, all the professional lookbooks and catalogs makers advise presenting a product on a person and within a context."''A golden diamond necklace on the white background says nothing. But if you put this necklace on the grandma’s neck and imagine a grandpa hugging her, you will see that this necklace is a symbol of life-long love. So, would you prefer to spend $1000 on a chain or the never-ending love?''"
The fashion industry is fluid.
Trends and products are changing every 3 months. So, the companies are supposed to present a new collection every season. At the same time, lookbooks are comparatively easy to be created. To achieve this result companies automate a lookbook creation process. Nowadays, lookbooks may be connected to the product
databases
In computing, a database is an organized collection of data stored and accessed electronically. Small databases can be stored on a file system, while large databases are hosted on computer clusters or cloud storage. The design of databases spa ...
. In this case, the catalog can be updated every time there is a change of the product database. This is how fashion brands can stay up-to-date.
Design
There are various tips to keep in mind while creating a lookbook:
# Create a simple background, not to distract people from a product's image.
# Generate high-quality and professional-looking images.
# Be consistent in terms of colors and fonts.
# Add a 'Buy' button so that the client can buy right from the online lookbook.
# Add the contact information.
# Include cover and back pages, short product descriptions, and social media share options
Following this gives you a chance to generate a lookbook that will sell.
Cinematography
Whilst the lookbook term has become more prevalent in recent years through fashion
vloggers
A video blog or video log, sometimes shortened to vlog (), is a form of blog for which the medium is video. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded in ...
, lookbooks have long been associated with cinematography. Whereas a fashion lookbook has more in common with a portfolio, cinematography lookbooks will contain a collection of reference images illustrating scene layout, setting, and lighting. This may be used by a cinematographer to show a director how to illustrate or communicate the intended result from a scene, or vice versa when the director has something particular in mind.
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References
External links
''The Look Book Blog''
''New York
New York most commonly refers to:
* New York City, the most populous city in the United States, located in the state of New York
* New York (state), a state in the northeastern United States
New York may also refer to:
Film and television
* '' ...
'' magazine
LOOKBOOK.TV Channel ''The LOOKBOOK Film Channel''
Jacco Fashion Lookbook: Japanese and Korean Fashion
Fashion photography
Modeling (profession)
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