online magazine
An online magazine is a magazine published on the Internet, through bulletin board systems and other forms of public computer networks. One of the first magazines to convert from a print magazine format to being online only was the computer magaz ...
, launched in October 2009, that focuses on lifestyle and home decor.
The magazine's name is a
portmanteau
A portmanteau word, or portmanteau (, ) is a blend of words ''Lonny'' was acquired by
Livingly Media
Livingly Media (formerly Zimbio, Inc.) is an American digital media company based in Redwood City, California that publishes six lifestyle sites for women: Livingly.com, Lonny.com, Mabelandmoxie.com, Itsrosy.com, Zimbio.com, and StyleBistro.com. ...
in 2012. In 2013 Michelle Adams ended her tenure as editor-in-chief of the magazine. The same year Irene Edwards was appointed executive editor of the magazine. In 2015, Livingly Media was acquired by
aufeminin.com
Aufeminin is a digital media group based in Paris, France, founded in 1999. It is 78.43% owned by the TF1 (Télévision Française 1 S.A) and is publicly traded by Euronext Paris in compartment B. (MNEMO : FEM).
The group operates in 21 countri ...
, a subsidiary of
Axel Springer
Axel Cäsar Springer (2 May 1912 – 22 September 1985) was a German publisher and founder of what is now Axel Springer SE, the largest media publishing firm in Europe. By the early 1960s his print titles dominated the West German daily press ma ...
. The magazine is based in
Redwood City, California
Redwood City is a city on the San Francisco Peninsula in Northern California's Bay Area, approximately south of San Francisco, and northwest of San Jose. Redwood City's history spans its earliest inhabitation by the Ohlone people to being a ...
. On 12 December 2017, Axel Springer signs option agreement for the sale of its stake in aufeminin group to TF1 Télévision Française 1 S.A
In 2022, TF1 sold Livingly Media to Recurrent.https://businessofhome.com/articles/lonny-acquired-by-recurrent-ventures