Longview Mall is an enclosed

shopping mall A shopping mall (or simply mall) is a North American term for a large indoor shopping center, usually anchored by department stores. The term "mall" originally meant a pedestrian promenade with shops along it (that is, the term was used to refe ...

Longview, Texas Longview is a city in the U.S. state of Texas, and county seat of Gregg County, Texas, Gregg County; a small part of Longview extends into the western portion of neighboring Harrison County, Texas, Harrison County. Longview is located in East Tex ...

. Opened in 1978, it features

Dillard's Dillard's, Inc. is an upscale American department store chain with approximately 282 stores in 29 states and headquartered in Little Rock, Arkansas. Currently, the largest number of stores are located in Texas with 57 and Florida with 42. The ...

JCPenney Penney OpCo LLC, doing business as JCPenney and often abbreviated JCP, is a midscale American department store chain operating 667 stores across 49 U.S. states and Puerto Rico. Departments inside JCPenney stores include Mens, Womens, Boys, Gir ...

Dick's Sporting Goods Dick's Sporting Goods, Inc. (stylized as "DICK'S Sporting Goods") is an American sporting goods retail company, based in Coraopolis, Pennsylvania. The company was established by Richard "Dick" Stack in 1948, and has approximately 854 stores an ...

, Conn's Home Plus, and

HomeGoods HomeGoods is a chain of home furnishing stores headquartered in Framingham, Massachusetts. It was founded as a small chain in 1992, and grew to include hundreds of locations throughout the United States. HomeGoods sells furniture, linens, cooking ...

as its

anchor store In retail, an "anchor tenant", sometimes called an "anchor store", "draw tenant", or "key tenant", is a considerably larger tenant in a shopping mall, often a department store or retail chain. They are typically located at the ends of malls. Wit ...

History

The original anchors of Longview Mall were

Sears Sears, Roebuck and Co. ( ), commonly known as Sears, is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began a ...

, Bealls, J. C. Penney,

H. J. Wilson Co. H. J. Wilson Co., also known as Wilson's, was an American catalog showroom chain based in Baton Rouge, Louisiana. Founded in 1947 as a jewelry store, it was acquired in 1985 by Service Merchandise. History The store was begun by Huey John Wilson i ...

(later

Service Merchandise Service Merchandise was a retail chain of catalog showrooms carrying jewelry, toys, sporting goods, and electronics. The company, which first began in 1934 as a five-and-dime store, was in existence for 68 years before ceasing operations in 2002. ...

), The Martin Twin Theater and

Selber Brothers Aaron Rosenbaum Selber Jr. (December 13, 1927 – August 13, 2013) was an American businessman, the last president of the former Selber Bros. department store chain, and a philanthropist from Shreveport, the largest city in the northern portio ...

. In 1987, Selber Brothers sold its locations at Longview and

Broadway Square Mall Broadway Square (also referred to as Broadway Square Mall) is a shopping mall located in Tyler, Texas. The mall primarily serves the city of Tyler and the surrounding East Texas area. One of only two major malls in East Texas, the mall serves vis ...

to Dillard's, who converted both to separate men's clothing stores. The Martin Twin was opened May 18, 1978. Each screen had 350 seats. Carmike later operated the theatre as the Mall Twin Cinema until its closing on August 28, 1997. The space is now occupied by Revive Church. In 2004, Bealls relocated to the former Service Merchandise building. The original Bealls became a

miniature golf Miniature golf, also known as minigolf, mini-putt, crazy golf, or putt-putt, is an offshoot of the sport of golf focusing solely on the putting aspect of its parent game. The aim of the game is to score the lowest number of points. It is played ...

course. Dillard's expanded its original store in 2006, resulting in the closure of the menswear store in the former Selber Brothers. The expansion made the 143,000 square foot Dillard's the largest one-story location in the chain. The former Selber Brothers space remained vacant until it became L'Patricia in 2012. In 2020, the space became vacant until July of 2023, when a bargin bin type store opened in its place. In 2016, a $16 million renovation began at Longview Mall adding stores and amenities. BJ's Brewhouse built a new restaurant in the mall parking lot and

On the Border ''On the Border'' is the third studio album by American rock group the Eagles, released in 1974. Apart from two songs produced by Glyn Johns, it was produced by Bill Szymczyk because the group wanted a more rock‑oriented sound instead of the c ...

constructed a freestanding restaurant as well. A

was constructed in the original Bealls location. In February 2017, H&M opened its first East Texas store inside the mall. It is located near the mall's main entrance in the space formerly occupied by

Piccadilly Cafeteria Piccadilly Restaurants is an American chain of cafeteria-style, casual dining restaurants in seven, mainly southeastern United States with the majority located in the Gulf Coast of the United States, Gulf Coast region. They are owned by Piccadil ...

which closed in the mid 1990s. In March 2018 the mall owner bought the Sears store for possible redevelopment in the event Sears closed its store. On November 8, 2018, Sears announced the closing of this location in February 2019 as part of a plan to close 40 stores nationwide. On May 31, 2020, it was announced that Stage would also close. In late 2021 a new store EntertainMART opened in the space previously occupied by Payless Shoes Source on the front side of the mall beside the Hallmark. As of February 2022 the old Sears building has been redeveloped into two separate stores, a Conn's Home Plus and a HomeGoods. The L'Patricia store has relocated to the old Stage store location. Pro-Comp Martial Arts Center and D-BAT also occupies the space. In late July 2023, Hallmark opened a store in the former Charming Charlie space.

References

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External links

Official website
Buildings and structures in Gregg County, Texas Tourist attractions in Gregg County, Texas Washington Prime Group Shopping malls in Texas Shopping malls established in 1978