''Lonely Water'' (widely known as ''The Spirit of Dark and Lonely Water'') is a 1973 British
Public Information
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Pu ...
short film
A short film is any motion picture that is short enough in running time not to be considered a feature film. The Academy of Motion Picture Arts and Sciences defines a short film as "an original motion picture that has a running time of 40 minutes ...
made for the
Central Office of Information
The Central Office of Information (COI) was the UK government's marketing and communications agency. Its Chief Executive reported to the Minister for the Cabinet Office. It was a non-ministerial department, and became an executive agency and a ...
(COI). The film aimed to warn children of the dangers of careless or foolhardy behaviour in the vicinity of water, and was shown regularly on TV for several years during breaks in children's programming. ''Lonely Water'' is widely recalled as one of the most memorable and chilling of PIFs. In a poll carried out by the BBC on the 60th anniversary of the COI in 2006, ''Lonely Water'' was chosen as the UK's fourth-favourite PIF of all time and the highest ranked one-off production. Dozens of comments attested to the film's power and lasting impact on 1970s children.
Background
''Lonely Water'' was directed by Jeff Grant and written and produced by Christine Hermon for Illustra Films, having been commissioned by the COI as a result of official concern over the high number of child fatalities in drowning accidents in the UK. Other PIFs of the early 1970s to tackle the subject of water safety included an instalment of the ''
Charley Says'' series and ''Learn to Swim'' featuring
Rolf Harris
Rolf Harris (born 30 March 1930) is an Australian entertainer whose career has encompassed work as a musician, singer-songwriter, composer, comedian, actor, painter and television personality. He often used unusual instruments in his performan ...
, which were targeted at younger children and parents respectively. ''Lonely Water'' however was aimed squarely at the 7–12 age group and was altogether darker in tone, featuring an eerie faceless black-robed and cowled figure and a voiceover by
Donald Pleasence
Donald Henry Pleasence (; 5 October 1919 – 2 February 1995) was an English actor. He began his career on stage in the West End before transitioning into a screen career, where he played numerous supporting and character roles including RAF ...
, whose echoing final words "I'll be back... back... back..." are often said semi-jokingly to have terrified an entire generation of British schoolchildren. Writing for the
British Film Institute
The British Film Institute (BFI) is a film and television charitable organisation which promotes and preserves film-making and television in the United Kingdom. The BFI uses funds provided by the National Lottery (United Kingdom), National Lot ...
, Katy McGahan says ''Lonely Water'' is "eerily redolent of
Nicolas Roeg
Nicolas Jack Roeg (; 15 August 1928 – 23 November 2018) was an English film director and cinematographer, best known for directing ''Performance'' (1970), '' Walkabout'' (1971), ''Don't Look Now'' (1973), '' The Man Who Fell to Earth'' (1976 ...
's ''
Don't Look Now
''Don't Look Now'' ( it, A Venezia... un Dicembre rosso shocking, lit=In Venice... a shocking red December) is a 1973 English-language film in the thriller genre directed by Nicolas Roeg, adapted from the 1971 short story by Daphne du Mauri ...
''" and "plays like a distilled horror film, deploying the menacing tone and special effects normally the preserve of X-rated cinema shockers."
Synopsis
The camera pans across a mist-shrouded expanse of water clogged with fallen trees and branches, with a ghostly black-clad figure hovering hazily on the water's surface. "I am the spirit of dark and lonely water: ready to trap the unwary, the showoff, the fool..." intones the voiceover, "...and this is the kind of place you'd expect to find me. But no-one expects to find me here. It seems too ordinary", as the scene switches to a group of children playing on the muddy edge of a murky pool. A boy is teetering on the steep, slippery bank attempting to retrieve a football from the pool with a stick. "But that pool is deep. The boy is showing off...the bank is slippery," says the spirit, approaching from behind as the child slips into the water.
"The unwary ones are easier still," observes the spirit, as a boy is seen fishing in a duckpond, leaning out over the water as he holds onto a tree branch. "This branch is weak, rotten; it'll never take his weight." The branch gives way and the boy tumbles into the pond as the spirit appears among the reeds.
A "Danger - No Swimming" sign appears on screen. "Only a fool would ignore this, but there's one born every minute." The lakeside is littered with rusting junk, and the bed of the lake is also strewn with hidden traps. A boy has gone swimming and got into trouble, waving his arms and floundering. "It's the perfect place for an accident." The struggling boy is spotted by a group of children who find a big stick with which to help him out of the water. "Sensible children!" says the spirit in exasperation as his robes collapse into a heap on the ground, "I have no power over them!" The boy is rescued, shivering. A girl is told to "go over and get that thing to wrap him in". She picks up the robes, but throws them into the water in disgust (the girl's line, which baffled many viewers, is "Urgh...'orrible fing!" spoken in a strong
London accent). As the robes sink under the water, the spirit voices his famous echoing threat: "I'll be back!"
Production
The script for ''Lonely Water'' was written by Christine Hermon for the COI and passed to Jeff Grant for direction. Grant recalled the moment he received the script, "I read it and got a bit of a shock. Gone was the gentle cajoling of
Rolf Harris
Rolf Harris (born 30 March 1930) is an Australian entertainer whose career has encompassed work as a musician, singer-songwriter, composer, comedian, actor, painter and television personality. He often used unusual instruments in his performan ...
, who had recently appeared in a public information film aimed at persuading children to learn to swim. This one plumbed the darkness; it set out to scare." It was posited that the COI were being "irresponsible" and "foolhardy" with such a frightening script, though Grant praised the creative latitude it gave him as director, "something you more often than not had to fight for".
''Lonely Water'' was filmed over two days a few miles north of London. Initial difficulties with the filming included getting the smoke to drift in the right direction, constructing a wooden platform for the spirit to stand on, and the noise of aircraft flying overhead due to the shooting location being close to
Heathrow Airport. Planes can be heard in the tracking shot of the rusted cars and cookers, which were brought in specially for the filming.
Reception
Many of its viewers took notice of its message by not swimming in dangerous waters for safety's sake, or because the film had scared them so much that they never wanted to go swimming again.
BBC News Magazine
comments ''Retrieved 04-10-2010''.
References
External links
*
available to view at The National Archives
National archives are central archives maintained by countries. This article contains a list of national archives.
Among its more important tasks are to ensure the accessibility and preservation of the information produced by governments, both ...
{{DEFAULTSORT:Lonely Water
1973 films
Public information films
British horror short films
1970s educational films
1973 short films
Films shot in England
1970s English-language films
British educational films