London Theatre Direct is a ticket sales and distribution company based in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

. The company's online platform caters to ticket sales for London musicals, plays, dance performances, operas and comedy shows, as well as attractions and pre-theatre dinner packages. The company was founded in 1999 and its headquarters are located in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

Company history

London Theatre Direct was founded in 1999 by Francis Hellyer and Emmanuel Ciolfi. Prior to his position at the company, Hellyer was involved in theatre and web technologies and Ciolfi had been working for both the ticketing and hospitality industries. As of 2018, the website had grown to over a million users. London Theatre Direct has been a member of the

Society of Ticket Agents and Retailers The Society of Ticket Agents and Retailers (STAR), created in 1997, is a United Kingdom body providing self-regulation for the live event ticket sales industry. Its aim is to ensure consumer confidence in the sale of event tickets, and its members ...

, the UK self-regulatory body for the entertainment and ticketing industry since October 2001. In 2016, the company invested in developing

API An application programming interface (API) is a way for two or more computer programs to communicate with each other. It is a type of software Interface (computing), interface, offering a service to other pieces of software. A document or standa ...

s that allows major venues and theatre groups to connect with its systems to sell tickets in real-time through its own website and partner sites. London Theatre Direct saw a quarterly rise in sales from API partners and venues of more than 600 percent as a result of this investment. In August 2017, London Theatre Direct adopted TheatreMAD as their chosen charity to help raise funds for HIV and AIDS projects.

Services

The online platform of London Theatre Direct provides ticketing services for musicals, plays, dance performances, operas, and comedy shows.

Partners

In 2016, London Theatre Direct acquired MDQ Tickets to create new sales opportunities in the West End market. In addition to this, London Theatre Direct has teamed up with various major venues and theatre groups across London to maximise its product offering. The company works with various ticketing partners, including

Tickets.com Tickets.com is a global ticketing technology company based in Costa Mesa, California, and is a wholly owned subsidiary of Major League Baseball Advanced Media. History Tickets.com was originally incorporated as Entertainment Express, Inc. in 1995 ...

to promote and sell tickets for all events available through London Theatre Direct via its API.

References

{{reflist, 2 Ticket sales companies Companies based in the City of Westminster