London Fashion Film Festival is a

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

based annual event established by professionals from within the

fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...

and

film A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...

industries to showcase creative talents in the genre of fashion film.

History

The festival was inaugurated in 2013 by experts across the film and fashion industries, under the leadership of Beatrice Bloom, the Festival President and Director. The first award show was in 2014. Each year, filmmakers, designers, agencies and labels all over the world are allowed to submit entries of their work which would then be reviewed by the organisers before an official list is Nominated for the award proper. The award festival will involve screening of the Nominated fashion films, presentation of the awards, a question and answer session and an after party The festival has showcased works of brands like

Swarovski Swarovski (, ) is an Austrian producer of glass based in Wattens, Austria, and has existed as a family-owned business since its founding in 1895 by Daniel Swarovski. The company is split into three major industry areas: the Swarovski Crystal ...

, Revlon,

Juicy Couture Juicy Couture is an American casualwear and dress clothing brand based in Arleta, Los Angeles, California. Best known for their iconic velour tracksuits which became a luxury staple in the 2000s, the company was founded by Pamela Skaist-Levy and ...

and

Harper's Bazaar ''Harper's Bazaar'' is an American monthly women's fashion magazine. It was first published in New York City on November 2, 1867, as the weekly ''Harper's Bazar''. ''Harper's Bazaar'' is published by Hearst and considers itself to be the st ...

Winners and Nominations

2014

The 2014 maiden edition had 40 screened films from 13 categories out of which winners were Nominated.

2015

The 2nd edition of the festival was held on 15 September 2015 at Mondrian Hotel, London. 35 short films and documentaries were screened from 13 categories.

2016

The 2016 edition of the festival took place on 14 September 2016. There were 14 categories of awards.

2017

The fourth edition of the awards took place on 14 September 2017 and with attendees from

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , i ...

and

Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...

. During the event, 60 individual films were shown to an audience of filmmakers and fashion professionals.

2018

The festival's fifth edition took place on 14 September 2018, drawing attendees from all over the world. It featured about 70 individual films which were shown to the audience during the event.

2019

The festival's sixth edition took place on the 13th of September 2019. A new category: Best Artistic Director was added to the awards.

2020

In the year 2020, due to the

global pandemic Global means of or referring to a globe and may also refer to: Entertainment * Global (Paul van Dyk album), ''Global'' (Paul van Dyk album), 2003 * Global (Bunji Garlin album), ''Global'' (Bunji Garlin album), 2007 * Global (Humanoid album), ''Gl ...

caused by the novel

COVID-19 Coronavirus disease 2019 (COVID-19) is a contagious disease caused by a virus, the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The first known case was COVID-19 pandemic in Hubei, identified in Wuhan, China, in December ...

virus, and the subsequent lockdown/restriction of movements in the UK, the festival's seventh edition was held virtually between the 12 and 13 September 2020 via the company's website. That year also saw the addition of new categories of awards: Best Emerging Talent, Best Children Fashion Film and Best Hairstyle. Also, The Best Actor/Model category was split into three: Best Actress (Model), Best Actor (Model), and Best Child Actor (Model) respectfully

References

External links

* {{Official website, http://www.londonfashionfilmfestival.com/ Annual events in London Fashion events in England Film festivals established in 2014 2014 establishments in England Fashion festivals Film festivals in London Short film festivals in the United Kingdom