London Designer Outlet (abbreviated LDO) is a semi-outdoor shopping centre in

Wembley Wembley () is a large suburbIn British English, "suburb" often refers to the secondary urban centres of a city. Wembley is not a suburb in the American sense, i.e. a single-family residential area outside of the city itself. in north-west Londo ...

in the

London Borough of Brent The London Borough of Brent () is a London boroughs, London borough in north-west London. It borders the boroughs of London Borough of Harrow, Harrow to the north-west, London Borough of Barnet, Barnet to the north-east, London Borough of Camden ...

. Located on

Wembley Park Wembley Park is a district of the London Borough of Brent, England. It is roughly centred on Bridge Road, a mile northeast of Wembley town centre and northwest from Charing Cross. The name Wembley Park refers to the area that, at its broade ...

Boulevard adjacent to both

Wembley Stadium Wembley Stadium (branded as Wembley Stadium connected by EE for sponsorship reasons) is a football stadium in Wembley, London. It opened in 2007 on the site of the Wembley Stadium (1923), original Wembley Stadium, which was demolished from 200 ...

and The SSE Arena, it opened in 2013 as the first outlet centre in

Greater London Greater may refer to: *Greatness, the state of being great *Greater than, in inequality (mathematics), inequality *Greater (film), ''Greater'' (film), a 2016 American film *Greater (flamingo), the oldest flamingo on record *Greater (song), "Greate ...

History

It officially opened on 24 October 2013, London's first outlet exclusive centre, as part of the Wembley Park Redevelopment project by owners Quintain. The development cost £65 million. The total retail space of the shopping centre is . As of late 2018, total revenues at London Designer Outlet have risen 97% since its opening, and it attracts 7 million visitors a year.

Retail area

The Outlet centre consists of some which houses over 70 stores and restaurants across three floors, of which around 50 are outlet shops selling goods at a minimum discount of 30% off RRP, though with many outlet stores offering savings of up to 70% off RRP year-round. Along with this the outlet centre also has space for events which is used during seasonal time periods, most recently to screen the Royal Wedding, Wimbledon and the World Cup, though it is also used for music and cultural events as well. LDO's 20 coffee shops and restaurants provide 2,000 covers and there is also a nine-screen, 1,800 seat

Cineworld Cineworld Group plc is a British cinema operator headquartered in London, England. It is the world's second-largest cinema chain (after AMC Theatres), with 9,518 screens across 790 sites in 10 countries: Bulgaria, Czech Republic, Hungary, Irela ...

cinema.

BREEAM BREEAM (Building Research Establishment Environmental Assessment Method), first published by the Building Research Establishment (BRE) in 1990, is the world's longest established method of assessing, rating, and certifying the sustainability of ...

Retail gave it a ‘Very Good’ rating as well as a ‘Very Positive’ on Brent's Sustainable Development Checklist. With its location next to

and its line-up of well-known brands, LDO is becoming famous for its 'athleisure' stores, though its top performers reflect its greater diversity and include one of the top Gap outlet stores in Europe, one of the top

Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine give ...

outlet stores in Europe and the top Guess outlet store in Europe. It opened UK 'firsts' for outlet stores from H&M,

Converse Converse may refer to: Mathematics and logic * Converse (logic), the result of reversing the two parts of a definite or implicational statement ** Converse implication, the converse of a material implication ** Converse nonimplication, a logical c ...

, and

Haribo Haribo ( ) is a German confectionery company founded by Hans Riegel Sr.. It began in Kessenich, Bonn, Germany. The name "Haribo" is a syllabic abbreviation formed from Hans Riegel Bonn. The company created the first gummy candy in 1960 in the f ...

. London Designer Outlet became the first shopping centre in the UK to offer 'store to door' delivery via DropIt with delivery within 24 hours to any postal code in mainland Britain, for a flat rate of £10.50 for an unlimited number of LDO shopping bags condensed into one delivery.

Transport

Trains

Wembley Stadium station Wembley Stadium railway station is a Network Rail station in Wembley, Greater London, on the Chiltern Main Line. It is the nearest station to Wembley Stadium, and is located a quarter of a mile (400 m) south west of the sports venue. History ...

for

Chiltern Railways Chiltern Railways, formally The Chiltern Railway Company Limited, is a British train operating company that has operated the Chiltern Railways franchise since July 1996. Since 2009, it has been a subsidiary of Arriva UK Trains. Chiltern Railw ...

is located some 300 yards from London Designer Outlet, while

Wembley Park tube station Wembley Park is a London Underground station in Wembley Park, north west London. The station is served by the Underground's Jubilee and Metropolitan lines and is in Travelcard Zone 4. It is located on Bridge Road (A4089) and is the nearest Unde ...

on the

Jubilee line The Jubilee line is a London Underground line that runs between in east London and in the suburban north-west, via the Docklands, South Bank and West End. Opened in 1979, it is the newest line on the Underground network, although some secti ...

and

Metropolitan line The Metropolitan line, colloquially known as the Met, is a London Underground line between in the City of London and and in Buckinghamshire, with branches to in Hertfordshire and in Hillingdon. Printed in magenta on the tube map, the line i ...

is half a mile away, accessed through Wembley Park Boulevard and Olympic Way. In addition,

Wembley Central station Wembley () is a large suburbIn British English, "suburb" often refers to the secondary urban centres of a city. Wembley is not a suburb in the American sense, i.e. a single-family residential area outside of the city itself. in north-west Londo ...

for Southern Railways,

London Overground London Overground (also known simply as the Overground) is a Urban rail in the United Kingdom, suburban rail network serving London and its environs. Established in 2007 to take over Silverlink Metro routes, (via archive.org). it now serves a ...

, and the

Bakerloo line The Bakerloo line () is a London Underground line that goes from in suburban north-west London to in south London, via the West End. Printed in brown on the Tube map, it serves 25 stations, 15 of which are underground, over . It runs partly ...

, is also less than a mile from the centre.

Buses

The centre is served by London Buses routes 83, 92, 182, 206, 223, 297 and 483.

Parking

LDO has a 1,000-space multi-storey "Red" Car Park, located opposite its main entrance. This car park is also used by

and The SSE Arena on event days.

In popular culture

In November 2015, British Rapper

Tion Wayne Dennis Junior Odunwo (born 1 September 1993), known professionally as Tion Wayne, is a British rapper and DJ from Edmonton, North London. He appeared on three top-10 singles on UK Singles Chart as a guest – NSG's " Options", "Keisha & Becky" ...

filmed a music video for his single ''Be Like That'' at the outlet centre.

References

External links

Official Website
{{Shopping centres in London Redevelopment projects in London Shopping centres in the London Borough of Brent Tourist attractions in the London Borough of Brent Shopping malls established in 2013 2013 establishments in England Wembley Privately owned public spaces Outlet malls in England