London is a small agricultural village in the commune of
Savigny-sur-Seille
Savigny-sur-Seille (, literally ''Savigny on Seille'') is a commune in the Saône-et-Loire department in the region of Bourgogne-Franche-Comté in eastern France.
See also
*Communes of the Saône-et-Loire department
The following is a list of ...
in the
Arrondissement of Louhans
The arrondissement of Louhans is an arrondissement of France in the Saône-et-Loire department in the Bourgogne-Franche-Comté region. It has 88 communes
An intentional community is a voluntary residential community which is designed to have a ...
in
Saône-et-Loire
Saône-et-Loire (; Arpitan: ''Sona-et-Lêre'') is a department in the Bourgogne-Franche-Comté region in France. It is named after the rivers Saône and Loire, between which it lies, in the country's central-eastern part.
Saône-et-Loire is Bo ...
,
Burgundy
Burgundy (; french: link=no, Bourgogne ) is a historical territory and former administrative region and province of east-central France. The province was once home to the Dukes of Burgundy from the early 11th until the late 15th century. The c ...
, France. 80 kilometres (50 mi) south of
Dijon, the D206 road goes through the village.
Its brief claim to fame was its part in an
ambush marketing campaign by the bookmaker
Paddy Power in 2012. Prior to the
2012 Summer Olympics
The 2012 Summer Olympics (officially the Games of the XXX Olympiad and also known as London 2012) was an international multi-sport event held from 27 July to 12 August 2012 in London, England, United Kingdom. The first event, the ...
in
London, England, the company sponsored an
egg-and-spoon race
An egg-and-spoon race is a sporting event in which participants must balance an egg or similarly shaped item upon a spoon and race with it to the finishing line. At many primary schools an egg-and-spoon race is staged as part of the annual Spor ...
in the Burgundy village, and then placed large posters in Britain claiming that they were "The official sponsor of the largest athletics event in London this year!", adding beneath "Ahem, London France that is"—there was no explicit mention of the Olympic Games. The Games'
organising committee ordered the posters to be taken down, as it only permits Games-related advertising by official sponsors, and prohibits promotion of betting related to the Games, but backtracked after Paddy Power threatened to take the organizers to court.
References
Villages in Saône-et-Loire
{{SaôneLoire-geo-stub