Lomen Company was an American

meatpacking The meat-packing industry (also spelled meatpacking industry or meat packing industry) handles the slaughtering, processing, packaging, and distribution of meat from animals such as cattle, pigs, sheep and other livestock. Poultry is generally no ...

industry, founded in 1914 by brothers

Carl Carl may refer to: *Carl, Georgia, city in USA *Carl, West Virginia, an unincorporated community * Carl (name), includes info about the name, variations of the name, and a list of people with the name *Carl², a TV series * "Carl", an episode of te ...

and Alfred Lomen in the then

Territory of Alaska The Territory of Alaska or Alaska Territory was an organized incorporated territory of the United States from August 24, 1912, until Alaska was granted statehood on January 3, 1959. The territory was previously Russian America, 1784–1867; the ...

History

The Lomen Brothers invested in the purchase of

reindeer Reindeer (in North American English, known as caribou if wild and ''reindeer'' if domesticated) are deer in the genus ''Rangifer''. For the last few decades, reindeer were assigned to one species, ''Rangifer tarandus'', with about 10 subspe ...

herds, and between 1920–1929, they mounted a huge structure of

slaughterhouse A slaughterhouse, also called abattoir (), is a facility where animals are slaughtered to provide food. Slaughterhouses supply meat, which then becomes the responsibility of a packaging facility. Slaughterhouses that produce meat that is no ...

s and processing facilities, still getting success with the

crossbreeding A crossbreed is an organism with purebred parents of two different breeds, varieties, or populations. ''Crossbreeding'', sometimes called "designer crossbreeding", is the process of breeding such an organism, While crossbreeding is used to main ...

caribou Reindeer (in North American English, known as caribou if wild and ''reindeer'' if domesticated) are deer in the genus ''Rangifer''. For the last few decades, reindeer were assigned to one species, ''Rangifer tarandus'', with about 10 subspe ...

and reindeer. Then they proceeded to dominate the export market of reindeer meat and skins for the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

, making inviable the competition for the

Inuit Inuit (; iu, ᐃᓄᐃᑦ 'the people', singular: Inuk, , dual: Inuuk, ) are a group of culturally similar indigenous peoples inhabiting the Arctic and subarctic regions of Greenland, Labrador, Quebec, Nunavut, the Northwest Territories ...

small farmers. Between 1914 and 1929, Lomen acquired 14,083 reindeer, at the total cost of

US$ The United States dollar (symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official ...

236,156.00.Dean F. Olson.
Alaska Reindeer Herdsmen: A Study of Native Management in Transition
'. Institute of Social, Economic and Government Research.

University of Alaska The University of Alaska System is a system of public universities in the U.S. state of Alaska. It was created in 1917 and comprises three separately accredited universities on 19 campuses. The system serves nearly 30,000 full- and part-time stud ...

. Fairbanks, Alaska, 1969 At

Christmas Christmas is an annual festival commemorating Nativity of Jesus, the birth of Jesus, Jesus Christ, observed primarily on December 25 as a religious and cultural celebration among billions of people Observance of Christmas by country, around t ...

, 1926, in conjunction with

Macy's Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated wi ...

, Lomen developed a clever

marketing campaign Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to empha ...

to publicize its main product: the reindeer.

Santa Claus Santa Claus, also known as Father Christmas, Saint Nicholas, Saint Nick, Kris Kringle, or simply Santa, is a Legend, legendary figure originating in Western Christianity, Western Christian culture who is said to Christmas gift-bringer, bring ...

in a

sleigh A sled, skid, sledge, or sleigh is a land vehicle that slides across a surface, usually of ice or snow. It is built with either a smooth underside or a separate body supported by two or more smooth, relatively narrow, longitudinal runners s ...

pulled by reindeer, was introduced in several U.S. cities (including

Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...

San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

and

Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest regio ...

, among others). The Lomen brothers still forged letters published in newspapers, where children asked for the presence of Santa and his reindeer in some cities. It has been argued that the reindeer-drawn sleigh became an integral part of the American Christmas story as a result of this marketing campaign. Reindeer were first associated with Santa Claus a century earlier, in Clement Clarke Moore's poem "

A Visit from St. Nicholas ''A Visit from St. Nicholas'', more commonly known as ''The Night Before Christmas'' and ''Twas the Night Before Christmas'' from its first line, is a poem first published anonymously under the title ''Account of a Visit from St. Nicholas'' i ...

", however. The Lomen Company, however, began to have trouble with the lobby of

cattle Cattle (''Bos taurus'') are large, domesticated, cloven-hooved, herbivores. They are a prominent modern member of the subfamily Bovinae and the most widespread species of the genus ''Bos''. Adult females are referred to as cows and adult mal ...

producers, who

lobbied In politics, lobbying, persuasion or interest representation is the act of lawfully attempting to influence the actions, policies, or decisions of government officials, most often legislators or members of regulatory agencies. Lobbying, which ...

Congress A congress is a formal meeting of the representatives of different countries, constituent states, organizations, trade unions, political parties, or other groups. The term originated in Late Middle English to denote an encounter (meeting of a ...

to impose barriers to the promotion and sale of reindeer meat. Before that happened, in 1929, with the Crash of 29, the market for Lomen's products began to decline. The final blow was given on September 1, 1937, when the Reindeer Act transferred the possession of all Alaskan reindeer herds to the

Bureau of Indian Affairs The Bureau of Indian Affairs (BIA), also known as Indian Affairs (IA), is a United States federal agency within the Department of the Interior. It is responsible for implementing federal laws and policies related to American Indians and A ...

(and, therefore, for the hands of the Inuit), paying $3 or $4 per head. The Lomen's herds was then acquired by the U.S. government for the gross amount of US$720,000.00. Only in 1997 a court decision allowed to non-natives to acquire reindeer herds in

Alaska Alaska ( ; russian: Аляска, Alyaska; ale, Alax̂sxax̂; ; ems, Alas'kaaq; Yup'ik: ''Alaskaq''; tli, Anáaski) is a state located in the Western United States on the northwest extremity of North America. A semi-exclave of the U.S., ...

References

{{Reflist, 2

External links

A Brief History of Alaska Statehood (1867–1959)
1914 establishments in Alaska Defunct companies based in Alaska Nome, Alaska Pre-statehood history of Alaska American companies established in 1914