Logoworks is an online

graphic design Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdiscipli ...

company that specializes in

logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordma ...

design,

web design Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code an ...

, and other

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

services primarily for small businesses and startups. The company offers graphic design and related services to its customers through an interactive online process that connects customers with Logoworks’ proprietary designer community.

History

The company was founded in 2001 by Morgan Lynch and Joey Dempster. In 2005, Logoworks received $9.3 million in

funding Funding is the act of providing resources to finance a need, program, or project. While this is usually in the form of money, it can also take the form of effort or time from an organization or company. Generally, this word is used when a firm uses ...

from

Benchmark Capital Benchmark is a venture capital firm based in San Francisco that provides seed money to startups. History The firm's most successful investment was a 1997 investment of $6.7 million in eBay for 22.1% of the company. In 2011, it invested $12 mill ...

. The company has also received venture funding from Highway 12 and

Shasta Ventures Shasta Ventures is an early-stage venture capital investment firm located in Silicon Valley that invests in enterprise and technology consumer startups. It is located on Sand Hill Road in Menlo Park. Funds Shasta's second fund of US$250 milli ...

. Until 2006, Logoworks was operated under privately held company, Arteis. Arteis manages Logoworks's (and other related companies') graphic designers. In April 2007, Arteis was acquired by

Hewlett-Packard The Hewlett-Packard Company, commonly shortened to Hewlett-Packard ( ) or HP, was an American multinational information technology company headquartered in Palo Alto, California. HP developed and provided a wide variety of hardware components ...

. Three months after HP temporarily shut down activity in April 2012
OldSlip Group
acquired Logoworks and restarted operations in September 2012. The current management team is composed of several former Logoworks employees, and members of the former Logoworks design community. As of December 2018, Logoworks is currently owned and operated by BK Creative LLC, a New Bern, NC based firm.

Services

Logoworks clients are assigned several

graphic designers A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, ...

, who offer multiple logo options for the client to choose from. Designers working for the firm are internally rated, which determines the number and type of projects they can work on.Bounds, Gwendolyn. "Keeping Quality High In an Online Service Biz." Startup Journal - The Wall Street Journal. Currently, Logoworks employs both internal and

freelance ''Freelance'' (sometimes spelled ''free-lance'' or ''free lance''), ''freelancer'', or ''freelance worker'', are terms commonly used for a person who is self-employed and not necessarily committed to a particular employer long-term. Freelance w ...

designers. Although Logoworks’ initial focus was logo design, it also provides other graphic design services such as business cards, social media, websites, brochures, postcards, posters, and infographics. In addition, Logoworks offers printing services.

References

{{Reflist

External links

Company website
Graphic design