Logically is a British multinational
technology startup company that specializes in analyzing and fighting
disinformation. Logically was founded in 2017 and is based in
Brighouse
Brighouse is a town within the metropolitan borough of Calderdale, in West Yorkshire, England. Historically within the West Riding of Yorkshire, it is situated on the River Calder,
east of Halifax. It is served by Junction 25 of the M62 m ...
, England, with offices in
London,
Mysore,
Bangalore, and
Virginia.
The company is known for its software, which utilizes artificial intelligence to label textual or visual media as real or fake.
Logically also publishes editorials and
fact checks.
History
Lyric Jain, an Ivy League graduate, founded Logically in 2017.
According to Jain, he was partly inspired after the death of his grandmother from pancreatic cancer.
Before her death, she joined a
WhatsApp group that spread misinformation, leading her to replace "her cancer medication in favour of unproven, alternative treatments."
Another motivator was the spread of misinformation in Britain around the time of the
Brexit referendum
The United Kingdom European Union membership referendum, commonly referred to as the EU referendum or the Brexit referendum, took place on 23 June 2016 in the United Kingdom (UK) and Gibraltar to ask the electorate whether the country shoul ...
, splitting entire communities.
An
MIT grant helped launch the company.
Logically first operated solely from Britain, employing 30 British residents by 2019.
In early 2019, the company expanded to India, recruiting 40 employees who perform the majority of the company's fact-checking.
In its 2019 seed round, Logically raised $7 million.
In 2020, €2.77 million were raised, with backing by the Northern Powerhouse Investment Fund and
XTX Ventures. As of 2020, Logically has 100 employees.
In June 2020, the
International Fact Checking Network
The Poynter Institute for Media Studies is a non-profit journalism school and research organization in St. Petersburg, Florida, United States. The school is the owner of the ''Tampa Bay Times'' newspaper and the International Fact-Checking Netwo ...
certified Logically as a fact-checker. The certification was renewed in September 2021 and January 2023.
Fact checks
Logically assisted ''
The Guardian'' in publishing a fact check of false claims by an English pastor connecting 5G technology to vaccination tracking.
In March 2021, Logically launched its Intelligence platform to governments as well as NGOs; the company claims that the platform can categorize different sets of disinformation narratives as they are being woven. Logically is one of many partners that
TikTok works with to curtail disinformation on the social network. ''The New Yorker'' noted its tracking of disinformation related to healthcare and the COVID-19 pandemic. The BBC has cited Logically's research in tracking the rise of pro-Russian accounts linking Ukraine to Nazi ideology following the
2022 Russian invasion of the country.
In August 2020, Logically launched a browser extension to help users check the credibility of online articles and fact-check claims.
The extension was discontinued in June 2022.
References
External links
* {{Official website, https://www.logically.ai/
Companies based in West Yorkshire
2017 establishments in the United Kingdom
Fact-checking websites